1. Eos’ Shea Butter Vanilla Cashmere body lotion, which TikTok is going *feral* over both because of the lightweight, long-lasting moisture, and the soothing, delicious smell that reviewers compare to more expensive brands like Philosophy and Bath & Body Works.
Promising review: “Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on. Gets absorbed quickly, for a lotion rich with oil. Doesn’t leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie, and is a great base layer for fragrance. Very relaxing.” —Dragonheart Jo
Get it from Amazon for $8.98.
2. A pair of wireless over-the-ear headphones designed to look like AirPods Max, so you can still enjoy the comfort and chic style of their iconic headphones without shelling out hundreds of dollars. These feature premium cushion padding, a built-in mic with the ability to take calls, 10 hours of playtime per charge, and surprisingly decent noise blocking for the price.
iJoy is a small business that specializes in headphones and tech accessories.
Promising review: “They’re comfortable, hold a charge really well, and actually work really well in terms of noise cancellation. My daughter can be sitting next to me talking and I can barely even hear her. I almost prefer these in terms of sound quality to my Gen 1 AirPods as well. Easy to charge, easy to pair, very lightweight, and fit is adjustable. I’m very impressed with these headphones!” —Samantha H.
Get it from Amazon for $21.99+ (available in five colors).
3. A pair of wireless sleep headphones to play white noise or the music of your choice as cozily! as! possible!! without your ears getting sore. This is also an excellent option for side sleepers 👀.
Promising review: “These are great! I’ve struggled with insomnia for the past couple of years. I wish I’d found these sooner. They are extremely comfortable. When I fall asleep, I rarely sleep for more than an hour straight. These allow me to comfortably play a podcast or meditation to get myself back to sleep. I’m only two nights in on using these, and I know I don’t want to be without them. Battery life is great. I probably played them for a total of five hours during the night and woke up with them still having 70% battery remaining. I probably won’t use these for a workout because I don’t have to wash them all the time, but for insomnia or anyone who just likes to fall asleep listening to something, these are amazing.” —Jesse Brown
Get it from Amazon for $15.99 (available in 27 colors).
4. A TikTok-famous “Soft” perfume rollerball that honestly has no right smelling so delectable and layering so well considering it’s only five cash dollars. Reviewers are obsessed with the scent’s warm sweetness with a hint of citrusy zest, comparing it to waffle cones, lemon pound cake, and warm vanilla scones … and this $65 bottle of Pink Sugar 👀.
Promising review: “Like so many, I found this scent on TikTok. I was a bit skeptical at first but finally got around to trying it. First off, this scent smells amazing! Almost every time I’ve worn it, I receive compliments. It has a sweet smell, almost like warm cake or sugar cookies with a hint of lemon. With such an affordable price, I would definitely recommend this to anyone curious about trying it.” —Chrissy
Get it from Amazon for $4.60 (available in two styles).
5. Good Molecules Yerba Mate Wake Up Eye Gel, a cult-fave product for your beauty arsenal that will quickly help minimize eye puffiness and swelling thanks to its winning combo of caffeine and hyaluronic acid. It’s basically an alarm clock for your eyeballs, because boy howdy are they awake now!!
Good Molecules is a small business that specializes in affordable skincare products.
Promising review: “I love this product and have noticed a huge difference when using it consistently. I am on the younger side and don’t have the worst under-eye bags, but on those occasional mornings when my eyes are puffy with somewhat visible dark circles, this product definitely does the trick! Honestly, I love all the Good Molecules products.” —Hayden Smith
Get it from Amazon for $5.99.
6. A set of delightfully ~~tingly~~ self-heating soothing foot masks made with Epsom salts, lavender, and peppermint perfect for anyone whose recent step count is “too many.” Nothing like a lil’ self-care on those aching feet to lift your spirits!
Check out a TikTok of the foot masks in action.
I’m a long-ish distance runner, and these were certainly an interesting experience for my feet! You slide them on and, after a few minutes, feel a tingling, mildly burning (in a good way) sensation. It doesn’t quite numb your feet, but it relaxes them. I kept them on for 30 minutes and then toweled my feet off, and the tingling sensation slowly faded over the next 30 minutes. After that, my feet felt very refreshed and relaxed at a time of day when they’re usually aching from all the miles I put in. The whole thing was a mess-free, easy process, and I will definitely keep them on hand for longer run days!
Promising review: “Very soothing. My husband and l used these on our European vacation, and they definitely felt good on our feet!” —KS2018
Get a set of three pairs from Amazon for $14.97.
7. A six-piece (!!) set of high-performance matte lipsticks at a *fraction* of the price of its competitors that stays the heck put without drying or cracking your lips by the end of the day. (Seriously, reviewers are DRAGGING major brands in their comments, these are so cheap and effective.)
Promising review: “What can I say, I saw a TikTok about this lipstick, and for $10 had to try it! The reviews are right, for some reason, this lipstick is better than even $20 name-brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging, and had to be removed with a makeup wipe. Fantastic product!!” —Claire
Get a six-piece set from Amazon for $8.99 (available in five sets).
8. A copy of Burn After Writing, a guided journal tens of thousands of reviewers swear by — through a series of questions and thought experiments, it encourages people to take time away from their screens to explore their feelings, both new and old, so they can embrace meaningful ones and try to let others go.
Promising review: “I first saw this book on TikTok and decided to look more into it. I purchased four total because I know some people holding onto things that are difficult to let go of. It’s a great way to look at things from a different perspective and truly hold yourself accountable for different things in your life. I love what it stands for, and I look forward to when I burn mine after I’m done. Self-love, self-care, and meditation for a better state of mind tomorrow are always the goal. I definitely recommend it to those susceptible to change and the willingness to try things differently. You’re so much more than what’s been done to you, and someone’s inability to see your worth does not decrease your value. Choose you for a change.” —Brent Helm
Get it from Amazon for $7.32.
9. A pack of instant cold-stirred foam caramel iced lattes so you can get all that delicious, decadent ~froth~ you love so much right from the comfort of your own home. Considering the price of a fancy bev these days, this is a STEAL at a buck per drink.
All you need to do to create the foam is stir it with a spoon, but reviewers note it gets an even BIGGER froth with a cheap hand frother!
Promising review: “I was presently surprised by the taste, the latte foam, and how easy it is! This product is awesome!! If you are looking for a great tasting latte at home, this really is perfect.” —Kathleen Suarez
Get a pack of six from Amazon for $7.99 (available in three flavors).
10. E.l.f.’s new sheer tint, hyaluronic acid-infused moisturizing “Squeeze Me” lip balm that not only hydrates the heck out of chapped lips, but comes in flavors like Vanilla Frosting, Honeydew, and Peach. It is 2024, and we deserve an affordable way to perpetually taste like birthday cake!!
I love love love this lip balm. I compare it to the $24 version from Summer Fridays, which I’ve been splurging on — I love that brand because it lasts so long and is so high quality, but this $4 E.l.f. version feels comparable and, more excitingly, comes in smaller versions so I can stock my totes and bathroom with them whether I’m at home or on the go. It’s hydrating, lightweight, doesn’t get sticky, and adds a perfect ~subtle~ gloss whether I’m using it alone or on top of lip color. I love the vanilla flavor so much, it’s got a similar vibe to the birthday cake flavor that Glossier sometimes carries.
Promising review: “I have one in my car, one in my purse, and one at home. These just feel so good on your lips! The flavors are very true to their name. They are pretty small though, so if you use it often it won’t last long (which is another reason I have three of them), but for $4 each it is worth it. I sometimes like using this before putting on the E.l.f. Lip Reviver Oil. Such a great base to an awesome lip oil!” —Jax
Get it from Amazon for $4 (available in five flavors).
11. A container of Cinnamon Toast Crunch Cinnadust so absurdly delicious that all food will just become a mere canvas for putting Cinnadust on. Reviewers use this on everything from coffee to toast to yogurt to fries to popcorn to sweet potatoes to ice cream to — you know what, I’ll let you decide on your cinnajourney for yourself.
Check out a TikTok of the Cinnadust in action.
Promising review: “Ten out of ten, would order again. Try it on yogurt, ice cream, toast, carrots, and amazingly I saw a TikTok challenge with it on hard boiled eggs. It is stupendous!!!” —ThatGuy
Get it from Amazon for $3.21.
12. A buildable Lego cherry blossom reviewers love for a small but thoughtful way to add a touch of whimsy to their floral displays, or to gift to a fellow Lego enthusiast as a cheerful lil’ pick-me-up.
Check out a TikTok of the flowers in action.
Promising review: “Great afternoon activity. All of the flower Lego sets are great for a break and getting your mind off things. We have several different flower ones in a vase, and they all seem to fit nicely together.” —Jeremy Moeller
Get it from Amazon for $9.59.
13. A bottle of Elizavecca Hair Treatment, an Olaplex-like repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding. All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out.
This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them!
Promising review: “Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!), but lo and behold, it was magic! My hair is so strong, silky, and healthy looking after just one use. Plus, you can’t beat the price! Have already ordered another box. I should also add I have curly/wavy hair that’s been colored to a light brown. Buy it!!” —BB
Check out BuzzFeed’s full review of the Elizavecca hair treatment for more deets!
Get a bottle from Amazon for $7.40.
14. A weighted eye mask that’s basically like a weighted blanket for your human eyes, designed to decrease stress and encourage ~deep sleep~. They also feature a 3D contour, so they’re hollowed out in the middle and won’t rest right on top of your eyes.
15. An affordable cult-favorite luxury-scented candle with a scent reminiscent of Le Labo’s Santal 33, and a throw so satisfying that reviewers can’t stop gushing about it. If you’re in the market for a signature scent for your space, look no further than this jasmine, oud, and sandalwood blend.
Lulu Candles is a US-based small business that specializes in scented candles and perfumes.
Promising review: “This is such a great candle that fills the room quickly with a really nice strong smell that is soothing and relaxing. I was looking for a less expensive Le Labo Santal 33 scent candle and this one is very very close! It’s a bit stronger, but I love it! The shipment arrived fast, and I just love how fast it fills up the room without being lit for so long!” —Cristina Bertolotto
Get it from Amazon for $19.95+ (available in three sizes, in gift box options, in packs of two, and in a variety of scents).
16. A set of satin pillowcases that not only have a cooling effect, but are soft on your skin and create less friction for your hair so it won’t get as tangled while you sleep. Reviewers especially love these because they’re an affordable alternative to ones that typically run $18 per case!
Promising review: “My hair has never been better! I got this because of TikTok and it has done wonders for my hair. My hair isn’t frizzy or dull-looking when I get up in the morning.” —Aaron Key
“These are really nice — perfect price point too. There’s no difference between these and the same pillowcases from Kitsch at three times the price.” —Keri
Get a set of two from Amazon for $7.99 (available in 40 colors and four sizes).
17. A set of wildly popular moisture-wicking double-brushed microfiber sheets with a softness so luxurious that you’ll be like, “Cotton whomst??” Reviewers especially love that the “cooling” effect of these is no joke, particularly for people in hot climates or people experiencing night sweats and hot flashes.
LuxClub is a small business that specializes in soft, durable, luxury-style sheets.
Promising review: “LOVE THESE!! I was searching for a sheet set that would help me sleep more comfortably at night and found these. I have terrible hot flashes with night sweats and get up in the morning just miserable. Of course, these do not eliminate my hot flashes as no sheets will, but they definitely make my nights much more comfortable by eliminating wet bedding, and I definitely appreciate that! Aside from their moisture-wicking abilities, they are very soft, easy to look at, and launder extremely well. I would highly recommend these for anyone shopping for sheet sets and especially for anyone experiencing night sweats!!” —Shannon Warfel
Get it from Amazon for $29.71+ (available in sizes Twin—California King, with deep pockets, and in 37 styles).
18. E.l.f.’s new Stay Cool Primer Stick for a double dose of hydration and ~coolness~ that will not only help your makeup glide on like a dream, but give your skin a much-needed refresh.
Amazon
Promising review: “Just tried this primer along with the E.l.f. Soft Glam Satin Foundation, and I cannot say enough good things! The primer felt clean and light going on. This is hands down the best primer I have used. The two products are amazing. Def my new favs! Love love love!” —Cozette
Get it from Amazon for $7.
19. Essence’s “What the Fake!” Plumping Lip Filler to give your lips a lil’ extra ~vavoom~ — this tingly formula not only volumizes your lips, but it’s made with hyaluronic acid and vitamin E to leave them extra moisturized and hydrated.
Check out a TikTok of the plumping lip filler in action.
Promising review: “I got this as an add-on last minute because of the price. It’s small, but wow, it’s impactful. A little goes a long way, and you can feel it working instantly. There is a tingle, not quite a burn. I’d def use a bit at a time when starting, but it works great right away.” —Bt2turntup
Get it from Amazon for $4.99 (available in two tints).
20. A set of Globbles, which are about to be your new favorite stress-relieving fidget toy. These colorful balls are squishy, stretchy, and stick to pretty much any flat surface you throw them at *without* leaving any messy residue. TikTokers are having a blast tossing these at walls and ceilings to see the satisfying way they glom onto them.
Check out a TikTok of the Globbles in action.
Promising review: “So much fun. These were a last-minute Santa gift add-on, and our kids love them! They stick to everything, and they can easily be washed with some water to become more-sticky.'” —NCC
Get a set of six from Amazon for $9.99.
21. A tiny milk frother that makes rich, creamy froths in seconds, because why stop at regular tea and coffee when you can have velvety-soft milk tea and lattes?
Promising review: “So I’ll admit I got this on a whim after a TikTok video. However, I’m in love with this thing! It’s so much fun to use, and you make your at-home drinks feel so much more special. It’s easy to use and froths pretty quickly if you’re on the fence, I’d say, what are you waiting for? Buy it already!” —Denise
Get it from Amazon for $13.99 (available in 38 styles).
22. A mini weighted blanket perfect for people who want a quick dose of calm and relaxation, but don’t want to overheat or commit to the whole heavy shebang of a full-size weighted blanket. This one’s the perfect size to easily drape over yourself on the couch.
Read more about how to choose a weight and what these blankets help with and how from Cleveland Clinic.
Promising review: “I love weighted blankets, but I always get way too hot with them. This is perfect because I can cover up the half of my body that I want the weighted feeling on while the rest do my body gets to stay cool. It is perfect for me.” —Patricia Newt
Get it from Amazon for $26.99+ (available in three weights and five colors).
23. A buildable Space Glow Color-Changing Lipstick with a sheer, subtle shimmer and a unique blue-based pink tint formulated with pH technology so it will adapt to a personalized shade so perfect you’ll look stellar 💫.
24. A stress relief flower coloring book for adults so instead of trying to outrun your problems, you can out-color them, and have a bunch of darling pieces of art to show for it.
Psst — you can pick up a cult-fave colored pencil set on Amazon for $9.99!
Promising review: “Great stress reliever. Stimulates my creativity. I have taken pictures of what I colored and have made it my wallpaper for my cellphone. Very glad I made this purchase.” —Dawn62
Get it from Amazon for $7.39.
25. A reviewer-beloved electric fondue set for an investment in your future happiness, because I’m hard-pressed to think of anything a vat of melted cheese and chocolate *won’t* fix.
Kusini is a small business that specializes in kitchen products.
Promising review: “I absolutely love fondue and this made at-home fondue easy and mess free! Warms up quickly and holds the perfect amount of fondue plus dippers.” —Ruby Pagel
Get it from Amazon for $26.99.
26. A layered necklace set to add such instant sophistication to any outfit that it might just be worth keeping an “emergency” one in your purse for days when you make last-minute plans and need to jazz up your post-office look. ✨
Amazon
Promising review: “I love the ways these layering necklaces look! I haven’t taken them off since I received them and they look brand new still. I’ve worn them in the shower, pools, and beach and they are still perfect.” —Allison Kwong
Get it from Amazon for $16.99 (available in three finishes and 16 other styles).
27. A decorative rainbow window film that says, “Yes, I want my privacy, but I also want to be extremely glamorous about it.” Not only does this refract beautiful rainbows in your space, but reviewers mention that it’s handy for pet owners whose dogs love to bark at things outside, and that they also used them to outfit the sunroofs of their cars to prevent glare.
Promising review: “I had no privacy in the evenings and was looking for an alternative solution that was not only effective but that would look good, too. After putting these up, I finally have some really effective privacy. It’s so nice without everybody being able to see into my windows whenever they please at night. The amazing amount of rainbow effect that happens during the daytime when the sunlight streams through is so neat! My place is flooded with rainbows everywhere. It is better than I pictured!” —Sally Skeleton
Get it from Amazon for $6.99+ (available in eight sizes)
28. An adorable mini toaster oven reviewers are calling an Easy-Bake Oven for adults — this teensy gizmo is perfect for a single-serve toast, a quick lil’ dessert, and an easy leftovers reheat.
Promising review: “Our old traditional pop-up toaster kept setting off the smoke alarm, so wanted to get a toaster oven. This little toaster oven was just the right size and price. I usually only make one slice of toast at a time anyway, so why get something bigger? It is very simple to use, makes consistently good toast, and is adorable. I love the way it looks and its cheerful ‘ding’ when the toast is ready.” —Julie
Get it from Amazon for $21.99 (available in four colors).
29. A rainbow eyeshadow palette that is basically like a fun playground for your face — these super long-lasting, blendable, high-pigmented shades give you all the WOW factor of the more expensive brand name versions without the OH NO factor of the price.
Promising reviews: “Clearly time I got a new eyeshadow palette. Sargent Freddie Mercury (my not-even 4-pound bunny) made it his mission to destroy my James Charles overpriced palette. This palette is the same quality, maybe even nicer. This eyeshadow was put on at around 3 p.m., and it’s almost 1 a.m., the ‘highlight’ stayed on my nose even with my mask on through a whole day of work. That blew my mind.” —Daniel T Adams
Get it from Amazon for $8.99.
30. A shampoo scalp massager you can use in the shower to massage and exfoliate your scalp, so you can get all of the relaxing decadence of feeling like someone is massaging your head without physically going to a salon. Psst — a lot of reviewers mention this has also helped with psoriasis, dandruff, and scalp tenderness!
I started using one of these a few months ago and WOWZA, it really helps you get extra mileage out of your shampoo. I have a whole lot of hair on my head so sometimes it’s a struggle to feel like I’ve soaped up my whole scalp thorough, but this was a very effective way to spread out the suds and really get them to the roots. I was worried it might tangle in my hair, but it was totally fine on that front, too. I’ve noticed that my hair has been a little less greasy at the roots since I started using it. And I’m echoing a ton of reviewers here when I say it just feels reeeeeally, really nice.
Promising review: “I saw this little thing all over TikTok and everyone swore by it. To be honest, they’re right and I now swear by it. It’s perfectly soft and sturdy to massage the scalp. Works shampoo into roots, helps with dry skin and such. I absolutely love it and I use it every time I wash my hair. I most definitely would recommend to anyone. Don’t hesitate.” —Z
Get it from Amazon for $6.98 (available in three colors).
31. A nine-pair set of hypoallergenic golden hoop earrings because sometimes you have to get the outfit vibe just! right!!! which means mixing things up from your usual go-to hoops (bless their overworked hearts). This gives you plenty of affordable, chic options so you can try out a different set every day of the week.
Promising review: “I’m picky when it comes to jewelry and love these. They haven’t tarnished on me at all or hurt my ears, and the gold isn’t tacky looking. Love the variety and you can’t beat the pricing. Also, a great gift!” —Marisa
Get a set of nine from Amazon for $15.99 (also available in silver and rose gold).
32. A pair of delightfully chic open-toed memory foam slippers so you can get all the comfort and support of these cozy soles *without* overheating. Reviewers compare the style to Uggs, and because the soles are anti-slip and water resistant, you can also wear them out running errands 👀.
Promising review: “These slippers are amazing. They are so comfortable and look so expensive and high quality for the low price. Great for after the shower and wearing around the house and super easy to wash in the washing machine. I’ve had these for over a year, and they are still in perfect condition.” —Sydney Nicole
Get it from Amazon for $24.99 (available in women’s sizes 6.5–12 and five colors).
33. A rose-shaped ice mold reviewers love to use for everything from ~aesthetic~ cocktails to iced coffee. They’re also a Big Mood to use in a cooler for events like weddings and showers!
Psst — you can use these to freeze iced coffee or juice to add to your morning iced coffee or cocktails to cool them without watering them down!
Promising review: “I was at a restaurant and they put one of these roses in my cocktail. I knew right then I had to make these at home and ordered these while at the restaurant. These are easy to fill and have rubber snaps that lock them tight. They come right out and you can even take just one out and leave the others for the next time. These are a hit at all of my dinner parties too! I have already ordered more as my friends all want these in their drinks!” —Siri US
Get it from Amazon for $7.99.
34. A chic wax melt warmer that blends so seamlessly with the rest of your decor that it will give a vibe of ~quiet luxury~.
Amazon
35. A dainty bird-shaped lemon juicer you can use to squeeze lemons, limes, or oranges into your morning tea, salads, or hot water. Turns out the early bird gets the worm *and* the delightfully aesthetic juice.
Promising review: “This little utensil is adorable, and quite practical. When I saw it on TikTok I knew I had to have one. You simply put a slice of lemon in and pour out the juice. It looks so pretty sitting on the table and comes in very handy.” —Dian Marchese
Get it from Amazon for $6.99+ (also available in packs of two and four).
36. An attachable Stanley cup snack bowl for the ultimate “girl dinner” hack. Now you can have all your beloved snacks close to your face and be *thissss* close to living the dream of eating out of a trough like a fluffy farm animal.
Psst — reviewers say this fits their Stanley cup, Yeti cup, *and* the cheaper alternative versions of the Stanley, like this $29 Simple Modern tumbler.
Check out a TikTok of the Stanley snack cup in action.
Promising review: “This thing is one of the coolest most useful contraptions. Do you NEED it? No, but it sure is very nice to have! When I want to grab a few snacks from the kitchen and don’t want to bring several bags or bowls, this thing is right on time. I think things like this make the perfect universal gift for anyone no matter how well you know them (granted that you know they have a tumbler cup).” —Khristiane Simone
Get it from Amazon for $8.99 (available in five colors and two sizes).
37. A shaker of edible cocktail glitter, because why go through life without taking advantage of every opportunity to make it sparkle??✨ Reviewers add a touch to glam up their Prosecco or jazz up colorful-themed cocktails.
Bakell is a small business established in 2016 that specializes in edible glitters for food and drink.
Promising review: “Don’t think any further and just buy it. This was so cool and everyone loved it! I got the clear one because it will go with any drink. I will be the one to put this in all my friends drinks. Also had no taste so it was just the look. Sooooooo cool!” —gigi
Get it from Amazon for $9.75 (available in 17 colors).
38. A distinctively shaped flatware set for anyone whose kitchen could use a fun shakeup — these will make eating at home feel like eating at home feel like you’re eating at an edgy new bistro downtown. Wild that you’re such a big VIP that you got in without a reservation!
Each 24-piece set includes six sets of knives, forks, soup spoons, and dessert spoons.
Promising review: “Love this silverware! The item is as seen in the photo. I love the gold/teal color on the spoon. It’s different. When I saw the tiny spoons, though, I thought, ‘What will I use this for?’ LOL. But I ended up using it for my pudding, yogurt, sugar etc. Super cute. The knife is a bit small, but it works well. Overall, I am happy with the product.” —JB
Get a set from Amazon for $21.68+ (available in 28 styles).
Reviews have been edited for length and/or clarity.
