8 Best Facebook CRM Integrations for 2024

Pros

• It offers a free and direct Facebook CRM integration.
• Teams can connect with Facebook Messenger to manage conversations and book meetings, all for free.
• It offers an easy-to-use, all-around CRM with an intuitive integration process with Facebook.

Cons

• There is a huge price jump from Starter ($15 per user, monthly) to Professional ($90 per user, monthly) tier.
• Content publishing on Facebook requires HubSpot Marketing Hub Professional plan (starting at $800 per month for three users).
• Tools like Messenger artificial intelligence (AI) conversations and contact activity tracking on Facebook require paid plans (starting at $15 per user, monthly).

• You need a free Facebook CRM: HubSpot CRM is a top small business CRM that offers a robust Free plan that includes third-party CRM integrations with Zapier and Facebook. Its direct connectivity to Messenger lets you handle conversations from the CRM. You can also synchronize lead data from ad submissions and design Zapier flows to auto-send emails, create lists, and get activity updates based on Facebook events.
• You want to engage leads via Facebook Messenger: HubSpot CRM’s Free plan allows users to handle basic conversations with contacts and book meetings from Messenger. HubSpot CRM’s branding is removed once upgraded to a paid plan (starting at $15 per user, monthly), while Professional users ($90 per user, monthly) can access AI bots in Messenger to have fully automated conversations.

• You want to manage content from your CRM: While HubSpot CRM allows you to manage Facebook content from its platform, that feature is unavailable on the Sales Hub. Users must subscribe to the Marketing Hub Professional plan ($800 per month for three users) or the bundled Professional Customer Platform ($1,080 per month for five users).
  • Alternatives: Mailchimp’s free plan includes Facebook Pages integration via Zapier, allowing you to automate content publishing on Facebook. Zoho CRM also offers Facebook posting capabilities with its Standard plan ($14 per user, monthly).
• You need more affordable Messenger AI tools: The AI features built into Facebook Messenger are super convenient for holding and automating lead conversations. Users, however, may not be thrilled with the cost of that feature. Premade conversation branches require the Professional tier ($90 per user, monthly), while a fully programmed AI bot costs $150 per user, monthly with the Enterprise tier.
  • Alternatives: Freshsales (Growth plan at $9 per user, monthly) and Zoho CRM (Standard plan at $14 per user, monthly) both allow you to engage customers on Facebook Messenger.

Cost:

• $0 for five users

Key Features:

• Contact and company management with document storage and activity tracking
• Facebook Messenger integration Sending and receiving messages from the CRM, using chatbots to answer simple questions, and booking meetings via Facebook Messenger
• Lead data sync from Facebook form submissions to HubSpot CRM
• Deal and pipeline management
• Quote generation
• Built-in appointment scheduler
• Email integrations for direct and mass email, email tracking, and deployment automation
• App marketplace access for third-party integrations

Cost:

• $15 per user

Key Features:

• Everything in Free
• Expanded Facebook Messenger integration that removes HubSpot branding
• Multiple sales pipelines
• Telephone integration for placing and receiving calls from the CRM
• Live chat engagement through your website
• Payment processing through an automated clearing house (ACH) and Stripe integration
• Sales automation for tasks, data update, and notifications on deal status changes
• Ability to manage and track monthly revenue goals
• Email health insights for spam and open reputation

Cost:

• $90 per user
• $1,500 one-time onboarding fee

Key Features:

• Everything in Sales Hub Starter
• Facebook Messenger AI bot for automated conversations with visitors
• Contact activity and engagement tracking for Facebook ads and posts
• E-signature on sales documents
• Product library
• Automatic lead rotation
• Multiple sales teams
• Deal and company scoring
• Custom reporting with sales forecasting
• Team and individual goal-tracking

Cost:

• $150 per user
• $3,500 one-time onboarding fee

Key Features:

• Everything in Sales Hub Professional
• Code snippets for custom Messenger AI bot actions
• Custom events Track actions unique to your business from your website, app, or other tools
• Recurring revenue tracking
• Deal journey analytics
• Predictive lead scoring
• Lead form routing

Pros

• Free plan supports Facebook Messenger integration to facilitate automatic chat-to-deal conversion and tracking of contact details and interaction history.
• It offers the ability to receive and reply to Facebook comments from an omnichannel contact center.
• Its Standard plan ($99 per month for 50 users) supports Facebook ads and segment-based marketing.

Cons

• Its complex navigation and interface are not suited for first-time users.
• It can be expensive to scale up from free to paid plan (starting at $49 per month).
• Facebook marketing tools are relatively expensive (Standard plan at $99 per user, monthly for 50 users).

• You need an ecommerce CRM that integrates with Facebook Messenger: Bitrix24 offers ecommerce tools, such as order processing and inventory management, across all plans. You can also integrate it with Facebook Messenger to receive incoming chats from your CRM. It automatically saves contact details and interaction history and converts any chat into a deal.
• You want to reply to Facebook comments from your social CRM: When you connect Facebook to Bitrix24, you can monitor and reply to Facebook comments directly from its omnichannel contact center.

• You’re looking for a simple CRM that integrates with Facebook: Bitrix24 is equipped with a robust and advanced set of features for client management, collaboration, productivity, project management, building websites, marketing, and ecommerce. That said, its interface comes with a lot of tabs and buttons, creating a sharp learning curve and complex navigation for first-time users.
  • Alternative: Freshsales and Pipedrive are among our top simple CRM systems. They both offer a simple interface and no-code sales automations, making them easy to navigate and use regardless of technical expertise.
• You want access to more affordable Facebook marketing features: Bitrix24’s Facebook marketing features are locked in with the Standard plan ($99 per month for 50 users). While this equates to a very low cost on a per-user basis ($1.98 per user, monthly), it could still be pricey for small teams and businesses with limited members and resources.
  • Alternative: Mailchimp offers a free plan with Facebook posting capability. Its Standard plan ($10 per month for five users) has social posting and campaign management features.

Cost:

• $0 for unlimited users

Key Features:

• Unlimited deals and contacts with sales pipeline
• Facebook Messenger integration with automatic chat-to-deal conversion
• Automatic customer journey tracking in Messenger
• Product catalog
• Project and task management
• Built-in automatic dialer
• CoPilot AI assistant in CRM, tasks, chat, feed, email, and texts on websites
• Live chat widget
• Ecommerce store and landing page builder
• Order and payment processing, shipping cost calculator, and inventory management

Cost:

• $49 for five users

Key Features:

• Everything in Free
• Unlimited invoices with automatic deal-to-invoice conversion
• Multiple sales pipelines
• Telephony and email integration with Bitrix24 Contact Center
• Recurring deals
• CRM analytics
• Website callback widget
• Access to 600-plus app integrations on Bitrix24.Market
• Automatic chat distribution
• Automatic order processing

Cost:

• $99 for 50 users

Key Features:

• Everything in Basic
• Segment-based marketing and targeted ads in Facebook Messenger
• Lookalike audience search on Facebook Find users on Facebook who match the parameters of the leads in your CRM and launch targeted ads at them
• Facebook advertising and retargeting in the ad network
• Bulk email and short message service (SMS) marketing
• Chat analytics
• Project templates and recurring tasks
• Unlimited leads and estimates with lead conversion
• CRM form templates
• Email templates

Cost:

• $199 for 100 users

Key Features:

• Everything in Standard
• Facebook automated ad management
• Offline ad campaign tracking
• Task automation
• CoPilot AI assistant for images on websites
• Connect unlimited communication channels to Bitrix24 Contact Center
• Canned replies
• Cumulative discounts for orders
• Analytical reports for ad payback, traffic, and Google Ads keywords
• Workflows and business process automation

Cost:

• Starts at $399 for 250 users

Key Features:

• Everything in Professional
• Unlimited sales pipelines
• Unlimited online stores
• Unlimited product catalog items
• High-performance enterprise cluster Provides infrastructure speeds of up to 10 times faster even with intensive use, large data use, and numerous users online
• 99.95% Service Level Agreement (SLA) guarantee
• Priority customer support

Pros

• It offers an account management module; account records can be auto-generated from Facebook lead ads submissions.
• It includes direct Facebook Messenger integration in addition to offering live chat, email, text, and telephone communications.
• Zapier flows allow users to update record notes and tasks based on Ad forms submissions.

Cons

• Facebook integration is not included on the Free plan.
• Direct Facebook integration is only available with the Freshmarketer app; Freshsales requires Zapier.
• It is strictly a sales CRM; teams cannot manage Facebook ad campaigns or posts from the app.

• You want to automate Facebook lead ads account creation: Freshsales is one of the few CRMs on this list with a dedicated account management module for subscription-based businesses and those that service a clientele book. It’s also unique in that the Zapier data flows can generate not only contacts and leads from Facebook lead ads submissions, but also account records.
• You need an omnichannel solution: Omnichannel account management and sales outreach let you communicate with contacts on any medium they prefer. Freshsales has a comprehensive range of channels teams can use to engage leads or customers. In addition to direct integration with Facebook Messenger, there’s a built-in phone system, email integrations, live chat, text messaging, and AI chatbots.

• You need Facebook marketing functionality in your CRM: Freshsales, by default, is a sales CRM that prioritizes tools for lead generation, deal tracking, and account management. That said, the Meta CRM integration will not fulfill marketing needs like ads management or content posting from the CRM as those capabilities can be done on the native Freshmarketer app.
  • Alternative: Subscribe to Mailchimp’s free plan to access Facebook posting capabilities. Upgrading to its Standard plan ($10 per month for five users) allows you to manage social media posts and campaigns from within the platform.
• You want to connect your CRM to Facebook for free: While Freshsales offers an excellent freemium plan to users, you need to subscribe to a paid plan (starting at $9 per user, monthly) to access third-party integrations like Messenger and Zapier.
  • Alternatives: HubSpot CRM and Bitrix24 are the best CRMs for Facebook leads if you prioritize free integration access. Mailchimp is another excellent alternative with free Facebook posting capabilities.

Cost:

• $0 for three users

Key Features:

• Contact, deal, and account management software with activity timelines
• Contact lifecycle plus note-taking in CRM records
• Task management
• Built-in telephone
• Live chat communications
• Appointment scheduling
• Mobile CRM with voice notes, Google Maps integration, and Uber booking from the app

Cost:

• $9 per user

Key Features:

• Everything in Free
• Direct integration with Facebook Messenger to engage leads from the CRM
• Access to Freshworks Marketplace for third-party CRM integrations; including Zapier, which can auto-sync contact or lead data from Facebook ads form submissions
• Record tagging in contact, account, and deal records
• Text messaging and email engagement
• Extended communications using WhatsApp, Apple Business Chat, and Google Business Messages
• Products catalog
• Quote and invoice generation
• Automated CRM workflows
• AI chatbot builder that engages website visitors, identifies buyer intent, answers questions, and generates leads
• Lead scoring through the Freddy AI assistant

Cost:

• $39 per user

Key Features:

• Everything in Growth
• Multiple sales pipelines
• Automated contact, lead, and account assignment to users
• Meeting scheduling directly from live chat
• Automated workflows using time-based triggers
• Smart Matches tool for data duplication
• Freddy AI for deal insights
• Sales forecasting

Cost:

• $59 per user

Key Features:

• Everything in Pro
• AI forecasting insights that find deals that can be committed to a sales forecast
• Automated profile enrichment
• Customizable modules or applications within the CRM

Pros

• Its Facebook integration allows users to update Pipedrive lead scores based on social media engagement and activity.
• Both new leads and deals get generated in Pipedrive from Facebook ad submissions.
• Activity tracking for CRM records is synchronized to include events on Facebook.

Cons

• It doesn’t offer a free plan, only a 14-day free trial.
• Facebook functions are limited mostly to lead sync and activity tracking.
• Facebook integration requires Zapier—direct connection is not allowed.

• You want end-to-end tools to manage Facebook leads: The most notable aspect of Pipedrive as a Facebook CRM is how it can be used for lead generation, qualification, and tracking. Through a Zapier connection, Facebook ad lead submissions will auto-sync as new records in the CRM. Furthermore, you can add the Zapier-native Lead Score tool to quantify leads in Pipedrive based on Facebook engagement.
• You need a robust deal and proposal management system: All around, Pipedrive is an excellent CRM for tracking and winning sales opportunities. As a sales-focused software, teams can oversee a pipeline tailored to their business operational needs. It also comes with rotting-deal alerts, built-in document e-signatures, and SmartDocs, which uses stored CRM data to easily auto-generate, send, and track proposals.

• You want broader Facebook capabilities: Using Pipedrive for Facebook CRM and lead generation is fairly limited. Teams can only synchronize lead data from Facebook campaigns and update lead scores and CRM records based on Facebook activity. Content publishing, Messenger integration, and ads management are not included.
  • Alternatives: Different CRMs can fill these product gaps. For example, you can reply to Facebook comments, convert chats into deals using Bitrix24, and optimize Facebook ad custom lists with Insightly CRM. Meanwhile, Zoho CRM is great for content management as it lets you post, like, reply, monitor your Facebook presence, and add new leads from Facebook.
• You need a free and direct Facebook integration: Pipedrive, unfortunately, has no free plan, nor can it integrate with Facebook without a Zapier connector.
  • Alternatives: HubSpot CRM is the best alternative with free Facebook connectivity. Mailchimp also has a free plan that lets you post, manage, and publish posts on Facebook.

Cost:

• $14 per user

Key Features:

• Third-party integrations like Zapier that can create flows between Facebook and Pipedrive
• Automatic lead creation and update based on Facebook activity or ad submissions
• Lead and contact management with activity tracking
• Products catalog
• Deal management with rotting indicator tools and deal reporting
• Duplicate detection and merge
• Collaborative comments and user mentions on CRM records
• Custom data fields and pipeline stages
• Activity reporting with company and user sales goals management
• AI sales assistant that provides task updates, reminders, progress notifications, performance-enhancing tips, and forecast assistance

Cost:

• $29 per user

Key Features:

• Everything in Essential
• Two-way email sync to use Gmail or Outlook in the CRM plus deploy mass emails
• Custom email templates and email signatures
• Built-in meeting and video calling scheduler
• Workflow automation
• Smart contact data that auto-enriches contact data using the information found online
• Expanded sales reports with recurring revenue tracking

Cost:

• $49 per user

Key Features:

• Everything in Advanced
• Contacts timeline in CRM records that provides visual activity tracking
• E-signature tools
• SmartDocs feature that auto-populates data on business proposals using contact information in the CRM to quickly create, send, and track
• Sales teams management
• Expanded reporting that tracks any custom field on sales reports and subscription-based revenue
• Automated deal and lead assignment
• Revenue forecasting

Cost:

• $64 per user

Key Features:

• Everything in Professional
• Built-in project management with kanban views options, tasks, and subtask monitoring, and custom project milestone fields
• Phone support and an implementation program for users

Cost:

• $99 per user

Key Features:

• Everything in Power
• Security rules and user permission settings
• Unlimited reports and sales dashboards
• 100 active workflow automations
• Unlimited teams

Pros

• It has the ability to sync filtered contacts with Facebook ads custom lists for campaigns.
• Zapier flows include lead funnel automation in Facebook Conversions.
• It integrates with Facebook Pages to automate Facebook posts based on changes in CRM records.

Cons

• Its Free plan does not offer integrations with third-party apps like Facebook; it has relatively expensive paid plans (starting at $29 per user monthly).
• Facebook integrations require third-party app connectors like Zapier and Outfunnel.
• It requires a decent learning curve to operate the features.

• You want to optimize custom lists for Facebook ads campaigns: You can connect Insightly CRM to Facebook ads via third-party app connectors like Zapier or Outfunnel. This integration allows you to sync the filtered contacts in your CRM with Facebook ads custom lists so that you can target your contacts with highly relevant ads.
• You need to automate your lead funnel in Facebook Conversions: When you integrate Insightly CRM with Facebook Conversions, you can generate funnel events when CRM records are created or updated. Lead updates and purchases are automatically published in Conversions as a result of the CRM record updates.

• You want a CRM that directly integrates with Facebook Messenger: You need to use a third-party app connector like Zapier or Outfunnel to integrate Insightly CRM with Facebook apps. Some users may prefer a CRM with built-in Facebook integrations.
  • Alternatives: HubSpot CRM offers free and direct integration with Facebook Messenger to manage customer conversations and schedule meetings. Bitrix24, on the other hand, lets you convert Messenger chats into deals and reply to comments on Facebook at no cost.
• You’re looking for a more affordable tool for automating Facebook posts: If you want to manage Facebook posts via Insightly CRM, you’ll have to subscribe to a paid plan, which starts at $29 per user, monthly. This is relatively costly for small teams and businesses with limited resources.
  • Alternative: Mailchimp is an excellent alternative that lets you automate Facebook posts for free. Zoho CRM’s Standard plan ($14 per user, monthly) offers direct Facebook integration with content publishing and activity monitoring capabilities.

Cost:

• $0 for two users

Key Features:

• 2,500 contacts
• Lead, contact, organization, and opportunity management
• Email templates
• Bulk emailing
• Custom fields and page layouts
• QuickBooks Online, PandaDoc, and Xero integrations
• Access to help center, guide articles, and video tutorials

Cost:

• $29 per user

Key Features:

• Everything in Free
• Facebook apps and Facebook Messenger integration via Zapier
• Facebook ads integration to sync filtered contacts
• Facebook Conversions integration for lead funnel automation
• Facebook Pages integration for automated social posting
• Web-to-lead capture
• Customizable sales processes
• Relationship-linking of contacts and organizations
• Project and task management
• Intelligence dashboards and customizable reports

Cost:

• $49 per user

Key Features:

• Everything in Plus
• Lead assignment and routing
• Outbound email scheduling
• Unlimited customizable profiles and page layouts
• Complete workflow automation

Cost:

• $99 per user

Key Features:

• Everything in Professional
• Unlimited customizable real-time insight cards for dashboards
• Custom apps for departments with tailored CRM preferences
• Products, price books, and quotes

Pros

• Facebook Conversions integration is available across all plans for workflow automation.
• It has a unique Google Chrome extension that lets users view and access CRM data directly in Gmail or Calendar interfaces.
• It connects with Facebook lead ads (with Business plan at $99 per user, monthly) to automatically add new leads to CRM and record engagement.

Cons

• Its Facebook app integrations require a third-party app connector like Zapier or Integrately.
• It has relatively expensive lead scoring and marketing features (available with Business plan at $99 per user, monthly).
• It has no advanced AI tools.

• You want to automate Facebook Conversions workflows: Copper CRM users can integrate it with Facebook Conversions via Zapier regardless of the plan subscription. You can automate workflows such as sending a funnel, lead, or purchase event on Facebook each time a new record is created or updated in the CRM.
• Your team uses Google Workspace for work collaboration: Copper CRM is a top Google CRM because of its highly intuitive Chrome extension tool. It directly integrates with Google apps like Gmail, Contact, Drive, and Sheets for data management. Its Chrome extension allows you to access and modify your CRM data without exiting Gmail and Google Calendar.

• You’re a startup looking for a free or low-cost CRM solution for lead management and marketing automation: Copper CRM’s lead scoring and marketing features are locked in with the Business plan, which costs $99 per user, monthly.
  • Alternative: Zoho CRM is one of our top recommended CRMs for startups due to its robust customization options, lead management features, and marketing tools available starting with its free plan. It also offers scalable paid plans starting at $14 per user, monthly.
• You want more affordable mass emailing tools: Copper CRMs mass emailing capabilities require subscribing to the Professional plan ($59 per user, monthly). This could be pricey for small teams and businesses with limited CRM budgets.
  • Alternatives: HubSpot CRM’s free-forever plan includes mass email tools with engagement tracking and templates. Mailchimp is another excellent alternative that offers free mass emailing and campaign performance tracking tools.

Cost:

• $9 per user

Key Features:

• Facebook integration via Zapier
• Facebook Conversions integration for workflow automation
• Contact management
• Task management with note-taking
• Custom fields
• Google Chrome extension
• Google Workspace integrations (Gmail, Calendar, Contact, and Drive sync)
• Email templates
• Contact form

Cost:

• $23 per user

Key Features:

• Everything in Starter
• Opportunity management with opportunity slippage alert
• Customizable sales pipelines
• Project management
• Task automation

Cost:

• $59 per user

Key Features:

• Everything in Basic
• Unlimited custom fields
• Google Sheets and Looker Studio integration
• Workflow automation
• Email automation
• Built-in integration with Mailchimp, QuickBooks, PandaDoc, Slack, and Zendesk
• Bulk email
• Email tracking
• Custom reports and activity insights
• Template library

Cost:

• $99 per user

Key Features:

• Everything in Professional
• Facebook lead ads integration for automatic lead creation
• Email sequences and drip campaigns
• LinkedIn integration
• Form and ad management
• Email scheduling
• Website tracking
• Lead scoring

Pros

• It offers direct integration with a wide range of Facebook capabilities like brand engagement monitoring, ads tracking, and content publishing.
• All Facebook integration functions are available on Zoho Social, which is included in the Standard CRM plan ($14 per user, monthly).
• Users can engage customers on Facebook Messenger from the CRM.

Cons

• It has poor product usability ratings because of its robust features and customization options.
• Its Free plan does not include third-party integrations.
• Email and phone capabilities require paid plan subscription (starting at $14 per user, monthly).

• You need to track Facebook brand engagement and Ad campaigns: As part of the Zoho Social module in the CRM, teams can monitor what Facebook users are saying about their brand from a social tab. You can even comment on posts from the CRM. Additionally, users can track Facebook ad campaigns to evaluate reach, spending, and ad-to-lead conversions.
• You want to generate leads through Facebook content: Zoho CRM has a broad range of Facebook functions available. Once upgraded to the Standard plan ($14 per user, monthly), users get access to Zoho Social and all its marketing features for Facebook and Instagram. One of these tools is content management, where you can draft, schedule, publish, and track Facebook posts from the CRM.

• You need a simpler Facebook CRM: Zoho CRM has a lot of modules and buttons within the interface. It also supplies teams with an advanced set of features—both of which make the platform hard to navigate and operate for new users.
  • Alternatives: Freshsales and Pipedrive both provide the most intuitive CRM systems that can integrate with Facebook. Copper CRM is another very intuitive Facebook CRM that is built specifically for Google users.
• You want free Facebook tools: While Zoho CRM offers a free-forever plan for three users, it does not include access to the app marketplace for third-party CRM integrations like Facebook.
  • Alternatives: HubSpot CRM and Bitrix24 both offer direct Facebook integrations with their freemium options. Mailchimp is another alternative that offers a free plan with tools for scheduling Facebook posts.

Cost:

• $0 for three users

Key Features:

• Lead, account, and contact management with activity tracking
• Documents storage in the CRM
• Deal tracking for up to one sales pipeline
• Custom email templates storage
• Workflow automation
• Standard CRM reporting
• Marketing campaigns
• Webforms

Cost:

• $14 per user

Key Features:

• Everything in Free
• Direct connection with Facebook Advert Manager for tracking ad campaigns in the CRM
• Facebook integration to post content, track social engagement, and engage customers
• Facebook Messenger integration for conversing with leads or customers in the CRM
• Sales forecasting
• Expanded automation for trigger-based CRM workflows
• Contact and lead scoring
• Multiple sales pipelines
• Mass and direct email communications with engagement tracking
• Custom reports and dashboards

Cost:

• $23 per user

Key Features:

• Everything in Standard
• Automated data duplicate detection
• Mass email scheduling
• Customer support module for case management features
• Inventory management module Includes products and pricebooks storage, quote and invoice generation, vendor management, and order processing
• Built-in sales gamification tools
• Unlimited reports
• Macro automations that trigger automated workflows through user commands

Cost:

• $40 per user

Key Features:

• Everything in Professional
• Zia AI tool for task reminders, command functions, predictions, and data enrichment
• Performance-enhancing and automation suggestions through Zia
• Case escalation rules in the customer support module
• Custom CRM modules
• Multiple scoring rules on lead scores
• Territory-based sales forecasting

Cost:

• $52 per user

Key Features:

• Everything in Enterprise
• Zia AI Scores tool for automated lead scoring
• 50 sales pipelines
• Unlimited application programming interfaces (APIs)

Pros

• It offers free integration with Facebook Pages via Zapier for automated social posting.
• It has built-in creative assistant, behavioral targeting, and campaign insights tools for optimizing email content and delivery.
• It offers a free plan and cost-friendly paid options starting at $6.50 per user, monthly.

Cons

• Its Free plan is limited to one user and 500 contacts.
• It lacks traditional CRM features like deal tracking, account management, and pipeline reporting.
• It can be expensive to scale as costs quickly add up based on the number of contacts.

• You’re looking for free Facebook Pages integration: Mailchimp’s free integration with Facebook Pages via Zapier helps you easily manage your business pages. Using this connection, you can automatically post your marketing campaigns and turn Facebook Pages recommendations into images for your email communications.
• You need an all-in-one marketing automation platform: Mailchimp is primarily a marketing CRM with audience segmentation, behavioral targeting, and email marketing features. It offers content development tools like web landing pages, web forms, social media posts, and digital ads. All of these features are available with its forever-free plan.

• You want to use a traditional CRM system: Mailchimp is primarily a marketing platform with basic CRM features. As such, it lacks more advanced sales CRM features like lead and account management, deal tracking, pipeline reporting, and document storage.
  • Alternatives: Zoho CRM is an excellent traditional CRM that offers Facebook integrations starting at $14 per user, monthly. Freshsales is another great alternative with Messenger integration starting at $15 per user, monthly.
• You need a more affordable Facebook CRM with multiple user seats: Mailchimp’s free plan is limited to only one user, and its paid options—except for the Premium plan—also have a per-tier limit to user seats.
  • Alternatives: HubSpot CRM is a solid CRM that offers free and direct Facebook integration and supports up to five users. Bitrix24 is another robust CRM solution that offers a freemium plan for unlimited users with direct integration with Facebook.

Cost:

• $0 for single user

Key Features:

• 500 contacts
• One audience
• Facebook Pages integration via Zapier
• Behavioral targeting, including audience engagement and purchase behavior
• Content Studio for graphic designs
• Email marketing
• Landing pages
• Social posting
• Marketing automation
• Basic reports
• Personalized product recommendations, next-best action, and subject line assistant
• Website builder with search engine optimization (SEO) tools
• Free Mailchimp domain

Cost:

• $6.50 for three users

Key Features:

• Everything in Free
• Three audiences
• Remove Mailchimp branding
• Customer journey builder
• A/B testing

Cost:

• $10 for five users

Key Features:

• Everything in Essentials
• Five audiences
• Advanced audience insights, customer lifetime value (CLV) and purchase likelihood
• Social post scheduling
• Campaign management
• Marketing calendar
• Anomaly detection and comparative reporting
• Content and sent time optimizer

Cost:

• $175 for unlimited users

Key Features:

• Everything in Standard
• Custom contact limit
• Unlimited audiences

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