Facebook real estate cover photos are an effective and strategic way to showcase your services, draw visitors to your online community, define your brand, and generate leads. To do this, your cover photo needs to express your personality and showcase your expertise to visitors. I’ve identified 14 tips for real estate Facebook cover photos with examples to help you choose the best photo for your profile.
Create Facebook covers (Source: Canva)
Sign up for a free Canva account to start creating your realtor Facebook cover photo. Follow the step-by-step guide below:
- Sign up for a free Canva account.
- Use the search box to find “real estate FB cover.”
- Choose a cover design template.
- Upload your chosen logos and images.
- Click on the images in the template you want to replace and click the trash can to delete them.
- Drag and drop your images into the same places or reorganize them to your liking.
- Change fonts and colors by clicking on the sections in the template you wish to change, and use the toolbar at the top of the page to select your choices.
- When finished, click the “Share” button to download your creation.
- Upload your Facebook cover photo.
Tip 1: Use Your Logo & Brand Colors
To create long-term brand recognition, it’s critical to consistently use your branding as the focal point of all your marketing materials, including logos and company colors. Matching the design to your other marketing materials and social platforms increases the overall success of your marketing strategy. Visitors instantly recognize you as a leader in your field and know how to find you to discover more about your services.
Boldly display your contact information to encourage followers to call instead of sending Facebook messages or leaving comments on your posts. Branding must be consistent in all your marketing, so prospects can quickly identify you on all platforms and learn more about your offer.
Tip 2: Present Your Service Area
If you work in a large, recognizable metropolitan area, like New York City, a real estate Facebook cover of the Manhattan skyline shows your page visitors your location and the territory you cover. It’s useful for a local audience or those planning to relocate because the image automatically tells them where you work. Include brokerage branding, your name, and contact information so visitors know who you are and how to contact you.
Using a cover photo of a recognizable territory immediately shows page visitors where you work and where they will live. This strategy attracts local leads and buyers planning to relocate.
Tip 3: Include a Short Biography Tagline
Inserting a short biography tagline on your cover provides a preview of your expertise without having to read the entire profile. In the example below, the mini-bio displays the company’s over 30 years of experience in a specific market. Real estate agents and brokerage firms can add a snippet from their biography on their realtor Facebook cover photo to introduce the value they provide to prospective Facebook leads.
Include a logo that identifies the company and creates brand recognition. The phone number stands out for greater visibility with its contrasting green font and ample white space. Promoting your expertise will help visitors recognize you as a leader in the field.
Tip 4: Emphasize Your Unique Selling Proposition
Highlighting your unique selling proposition (USP) with a short value statement immediately tells page visitors your value. This cover photo uses a home’s exterior and the company’s USP to the left. The line “Selling Nashville” and the agent’s name, Arlena Clausi, give an impression that this professional lives and breathes Nashville real estate services.
Uniquely displaying your selling proposition on your cover image will tell people what you’re about and why they must hire you. The goal is to send a message to differentiate yourself from other firms in your territory.
Tip 5: Write a Personalized Message
Adding a personal message helps your visitors feel appreciated, seen, and included, improving their experience on your page. It speaks directly to visitors and builds your trustworthiness. To do this effectively, you must fully understand your customer’s mindset so that you can tailor your message as a solution to their challenges.
Incorporating a photo of the agent adds a personal touch. As you can see in this example, her posture while sitting down with a laptop on her lap and bright smile unspokenly tells her page guests that she is approachable and ready to work on their behalf. To make visitors feel connected, include a personalized message on your page to show your personality.
Tip 6: Feature Your Properties
Using your listed and sold properties as your realtor Facebook cover photo enables visitors to understand your niche. This example displays a large suburban home with ample yard space near Raleigh/Durham, North Carolina.
Visitors attracted to the property in the photo and the designated service area will search for other available listings on your Facebook page or website. Denise Fowler includes her brokerage name and headshot, and under her name, her 1,000 likes and followers. If you have a large following, displaying your likes and followers provides social media proof that you’re the go-to expert in your area.
Tip 7: Have a Strong Call to Action
This Facebook cover is for recruiting new agents. Its call to action (CTA) stands out above everything else: “Make the Smart Move”—compelling the reader to act. Its message appeals to page visitors who may be just starting their careers or considering a career in real estate.
The company logo is on the right, with the CTA front and center. The benefits are below the CTA, including the split, monthly fees, training and support, and the website link. A strong call to action gets site visitors to reach out, so include solutions to your visitor’s pain points on your CTA cover photo.
Tip 8: Express Your Personality With a Headshot
It’s easier to recognize a face than remember a name, so using your headshot in your social media marketing strategy, on your pages, and in your posts allows people to remember you and enhances trust.
This example uses the agent’s headshot, contact information, and mini-bio to draw attention to his Facebook profile.
Macdonald’s headshot highlights his personality by standing, looking directly at the audience, and wearing a confident and approachable smile. Take advantage of a great headshot in your realtor Facebook cover photos and all of your marketing materials.
Tip 9: Incorporate Your Business Tagline
This tagline from a real estate agent in San Francisco indicates she covers a large territory, from “city to sea,” and it is carried over into her cleverly branded logo of a city, her initials, and the sea. She also uses this tagline on her website, in Facebook posts, and as a watermark.
Unique taglines are memorable and differentiate you from your competitors. They also become part of your recognized brand because they’re easy to remember. Create a unique tagline that says something relevant about you, your company, or your services, and incorporate it into all your branded materials.
Tip 10: Call Attention to Your Team Name
Team names contribute to brand awareness, so use them in your social media marketing strategies. Feature the team name with a tagline and contact information on your cover image to showcase the team’s expertise. Also, include your brokerage affiliation if you’re a member of a renowned company.
When people visit your Facebook page, they will see they’re not just getting a single agent but have an entire team within a widely known franchise backing them in their transaction. Leverage your team name and company brand to show prospective customers they have an entire team of experts ready to serve their needs.
Tip 11: Target a Niche Property Type
Include your real estate niche on your realtor cover photos so page viewers know they landed in the right place with a professional company that can meet their real estate needs. This example offers minimal information except for the company logo and the commercial and luxury niches displayed through images.
With its sports motif, the firm’s logo conveys its members are team players and experts who are dedicated to their clients. Include your niche on your cover so page visitors understand which types of properties you buy, rent, and sell.
Tip 12: Highlight Your Size & Reach
Nest Seekers is an international brokerage serving multiple cities in America, Europe, Asia, Latin America, and the Middle East. Listing the locations on the cover photo attracts an international audience. It caters to a high-end market, and its international presence and strong reputation draw luxury clientele to the page.
They currently have over a quarter of a million followers, indicative of a strong presence, which leads visitors to explore the company further. To attract a wider audience, leverage the size of your organization and its reach by listing the locations that your firm services on your cover image.
Tip 13: Showcase Your Entire Team
In addition to marketing the team name, stand out from individual agent pages by posting your entire team on your Facebook page. Include each team member’s role in your page bio, and create posts about a featured team member. This helps visitors understand that when they hire a real estate team, they have the powerful support of multiple professionals working together to assist them with buying or selling.
Personalize viewers’ experiences and help build trust by featuring various team members regularly to show visitors that they have an entire crew ready to assist them in their transactions.
Tip 14: Take Advantage of Eye-catching Imagery
People like to look at houses, so having well-curated cover photos attracts prospective clients and helps convert them into leads. This high-resolution Facebook cover features the exterior of a contemporary-style home at dusk with interior lighting, which provides a sneak peek into some of its interior rooms.
You can also embed a clickable link into your Facebook cover to direct visitors to the full listing details. The prominent “Message” button invites inquiries on the listing, your services, and other listed properties.
Optimize Your Real Estate Cover Photo for Facebook
The image and strategy you deploy with your Facebook cover for real estate ensure that prospective clients know who you are, what you do, and how to contact you. After analyzing multiple Facebook cover photos, we discovered these best practices to ensure you stay relevant and increase visitor engagement.
- Optimize photo size: Ideal cover photos are 851×315 pixels at a minimum. If your image doesn’t fit right, use a minimum of 400×150 pixels, and Facebook will size it to fit the cover photo slot. Agents can use various social tools to create this exact size of the cover photo.
- Photo quality: To make your cover photo stand out, use high-quality PNG images with your logo, copy, and photos.
- Update frequency: Update your Facebook cover photo every three to four weeks to keep it exciting and show that you’re active on your page and that your visitors receive information in various ways. Consider using it for announcements, awards, recognition, and listings.
- Consider using photo slideshows: Instead of a static cover photo, Facebook allows you to create slideshows to help engage your customers and provide more information without scanning the rest of your page.
Pro-tip: No matter what style of real estate Facebook cover photo you choose, always incorporate your real estate branding. Your logo, colors, and headshots are an essential piece of your marketing; making your business easily recognizable.
Creating quality Facebook cover images is easy: ensure the images are clear, the text is easy to read and of the right size, and use your brand colors and graphics. Hire a company to make them for you, or use a free design tool like Canva. It includes Facebook cover templates, where you simply drag and drop your content to replace the existing images and write your text in the template text boxes.
Canva makes it easy to create Facebook cover photos for realtors. Choose from hundreds of templates and start making it your own. Brand the picture with your logo, color, taglines, and other elements that showcase you and your company. Keep it simple, uncluttered, and visually appealing. When you’re happy with your design, simply download your file and upload it to your Facebook business page.
Head to our Canva review to learn more about this free tool.
For assistance in creating realtor Facebook cover photos, real estate agents can outsource to graphic designers through Fiverr, an online marketplace for freelance services, for as little as $5. The site’s social media design category connects you to graphic designers with various experiences on various social media networking platforms.
If you want to know more about how Fiverr works and if it’s the right fit for your needs, read our review page.
99designs is a platform that connects agents with creative graphic designers to build custom logos as well as other design options like web design and real estate flyers. The designers can assist with creating your logo and provide you with art for future marketing materials and social posts.
Coffee & Contracts creates real estate cover photos for Facebook by leveraging its graphic design team to create custom images tailored to your branding and message. It ensures the cover photo is aesthetically pleasing, further enhancing your social media presence. Its services go beyond creating marketing materials by working with you to develop marketing strategies that include content creation, scheduling social media posts, and engaging with your audience.
Bottom Line
Real estate Facebook cover photos promote you and your services to page visitors. Keeping the photos fresh and inviting lets you showcase your brand and helps you increase lead generation. These cover photos can be changed as often as you’d like, and you can see what works best for your business. Agents should leverage these cover photo strategies to help generate leads from Facebook, drive visitors to your website, and highlight your social media platforms.
