8 Best Real Estate Social Media Marketing Companies 2024
Building an audience on social media takes time, effort, and know-how. Plus, social media is essential to increase brand exposure and generate real estate business leads. Using a real estate social media marketing company will save you time and stress by offering content production, advertising, automation, and design expertise. I looked into dozens of platforms to uncover the best real estate social media marketing companies based on pricing, the types of services provided, and the social platforms supported:
- Constant Contact: Best for targeting a specific audience
- Sprout Social: Best for robust social media and search engine optimization (SEO) tools
- Fiverr: Best for niche social media marketing freelancers
- Coffee & Contracts: Best for an all-in-one social media marketing company
- Agent Crate: Best for automating and managing social media campaigns
- Animoto: Best for engaging social media video content
- LYFE Marketing: Best for developing a comprehensive social media marketing strategy
- Later.com: Best for managing multiple brands at once
Constant Contact: Best for Targeting a Specific Audience
Pros
- You can post to Facebook, Instagram, Twitter, and LinkedIn simultaneously.
- It has contact segmenting for more targeted campaigns.
- It has 200-plus email and newsletter templates.
Cons
- It has no free plan.
- Automations may be too advanced and not user-friendly.
- Its plans severely limit your contact list total.
Monthly Pricing:
- Lite: $12 for one user
- Standard: $35 for up to three users
- Premium: $80 for unlimited users
Free Trial:
- 14 days
Pricing is based on the number of contacts and email sends.
My Expert Opinion on Constant Contact
Constant Contact makes it simple to target your audience by using list management, templates, and automation to assist real estate professionals with organizing their social media campaigns. Segment your contacts based on location, tags, and email activity to help you prioritize leads most likely to transact. Constant Contact allows you to manage ads directly from the platform and post to multiple social media outlets simultaneously, saving you time to work on your follow-up.
- Statistics and metric reports: It provides easy-to-access statistics and metric reports for campaign performance.
- Templates and layouts: It offers hundreds of professionally designed and customizable templates and layouts.
- Email marketing automation: This feature automatically sends a targeted welcome email, nurtures leads, segments contacts, and expands your reach.
- SMS marketing: It includes a dedicated phone number, a simple message editor, detailed reporting, and list growth and opt-in tools.
- Integrations: It has 300-plus integrations, such as Shopify, Canva, Etsy, and Vimeo.
From over 2,700 reviews, consumers rated Constant Contact 4.3 out of 5. Constant Contact’s user-friendly layout and the simple process for setting up your first campaign—from opening an account to beginning your free trial—were applauded by users. Customers also liked how easy it was to examine analytics related to the success of campaigns and their customizable templates.
However, several users shared that the site was full of bugs that never got fixed despite significantly impacting usability. Another main complaint that reviewers expressed was Constant Contact’s pricing structure. Many customers noted that certain features were expensive and out of their price point. We recommend Animoto if you want a social media manager for real estate agents offering a free-forever plan.
Sprout Social: Best for Robust Social Media & SEO Tools
Pros
- It has a wide range of social media outlets.
- It has a simple and user-friendly interface.
- It has publishing and scheduling tools.
Cons
- It has minimal options on the basic plan.
- Social Listening tool is not included in the free trial without requesting a demo.
- The input lags or the dashboard freezes
Monthly Pricing (Per Seat):
- Standard: $249
- Professional: $399
- Advanced: $499
- Enterprise: Contact for pricing
Free Trial:
- 30 days
Annual subscriptions are also available at a discounted price.
My Expert Opinion on Sprout Social
Sprout Social is a simple social media management tool for web and mobile applications. It is divided into several tools for managing your inbox, social media schedule, mentions, and analytics. Plus, it supports Facebook, Instagram, TikTok, Twitter, YouTube, Pinterest, and LinkedIn for core social media lead gen. You can also link accounts from Google My Business, Google Analytics, Tripadvisor, and Glassdoor when you connect a profile, allowing you to reach a wider audience and have consistent posts across all your platforms. The Publishing tool lets you schedule several posts simultaneously when your audience is most active, guaranteeing maximum exposure.
Check out our Sprout Social review to see if it fits your social media needs.
Fiverr: Best for Niche Social Media Marketing Freelancers
Pros
- It has custom social media strategy and content.
- You can pay only for the exact services you need.
- It shows freelancer ratings from previous clients for increased confidence.
Cons
- It requires time and effort to find qualified candidates.
- Its service quality varies by freelancer.
- It has no long-term contracts.
Monthly Pricing:
- Varies depending on the service and freelancer, but fees start as low as $5 per job or project.
My Expert Opinion on Fiverr
Fiverr is a freelance platform that allows you to find and connect with real estate social media marketing professionals who offer any individual service you may need. It is a perfect alternative to subscription-based plans for agents starting out or on a budget.
Fiverr freelancers offer general or specific real estate social media marketing services, such as Instagram engagement, hashtag research, TikTok video editing, LinkedIn lead generation, or Facebook advertising. For this reason, Fiverr is best for those who want unique, custom content and collaboration with a specialist.
Sample Instagram content from a Fiverr freelancer (Source: Fiverr)
- Fiverr Pro and Fiverr’s Choice: Pro Verified sellers have passed Fiverr’s quality and qualification checks. If a seller is listed as Fiverr’s Choice, it signifies that Fiverr has given them a high rating and approves their level of service.
- Gig subscriptions: If you need more than one project completed quickly, several freelancers offer service subscriptions.
- Inbox: Fiverr’s inbox works like a chat room, with conversations in separate threads.
- Milestones (for projects over $100): Work with your freelancer to set up milestones if you have a big project. Milestones are marked complete when you accept them, and you must pay for each one separately.
- Revisions: If a project comes back unsatisfactory or there are some parts you want to change, you can request revisions.
Fiverr earned a 3.3 out of 5 customer rating from over 10,000 users, showing highly positive reviews and stating the platform has an excellent online service with many talented and professional designers and freelancers. However, each freelancer’s types, quality, and levels of services differ, and pricing varies greatly. You can use each freelancer’s average ratings and client testimonials to narrow your list of possible services.
Nevertheless, finding the right freelancer can be much easier said than done. It takes time to sort through all of the options, and it could require some trial and error to figure out precisely what services you need and which freelancer offers the most significant value. Try Agent Crate if you’re searching for the simplest and fastest way to cross social media posting off your to-do list.
Head to our Fiverr review for more information on who this platform is best for.
Coffee & Contracts: Best for an All-in-One Social Media Marketing Company
Pros
- It provides access to Coffee & Contracts Members Only Facebook Group.
- It has multiple real estate guides, including staging, investing, and rent vs buy guides.
- It has various templates for social media posts, stories, reels, The Broke Agent social media, branding kit, and logo templates.
Cons
- It does not support multiple social media platforms like Twitter and LinkedIn.
- It has no free trial.
- It doesn’t have automated posting or an in-app editor.
Monthly Pricing:
- Agent: $54
- Team: Customized pricing, depending on the number of users.
Annual subscriptions are also available at a discounted price.
My Expert Opinion on Coffee & Contracts
Coffee & Contracts is a one-stop shop for all the tools and resources real estate agents need to thrive online, increase their visibility, and attract new followers-turned-clients. It provides customizable monthly content calendars, various real estate guides, email newsletters, video scripts, and postcards in Canva to help you create unique and eye-catching social media marketing.
The content calendar updates with social media post options for every day of the month. It also offers many bonus materials to keep your social accounts fresh and engaging.
- Story templates: It provides unique and fun story templates or posts that help boost engagement and capture leads.
- Done-for-you marketing guides, checklists, and flyers: Coffee & Contracts offers neat and ready-to-go templates. These can be completely customizable using Canva.
- Prewritten email newsletters: Coffee & Contracts provides prewritten templates for email newsletters, including checklists, open house guides, local event calendars, and preferred vendor packets.
- Realtor training resources: It offers users training on how to successfully generate leads using social media, such as making videos, creating Instagram Stories for lead generation, and increasing likes and comments.
As of the date of this article, there are only a few third-party online reviews for Coffee & Contracts, giving it a 4.9 out of 5-star rating. Real estate professionals rave about the content available through the platform. Users said the reels, images, videos, and monthly newsletters are excellent and can be adapted to their needs. Also, integration with Canva allows agents to customize their content to match their brand.
Nevertheless, Coffee & Contracts does not support specific social media platforms like Twitter and LinkedIn. With this, explore Sprout Social if you have multiple accounts, including Twitter, YouTube, LinkedIn, and Google My Business.
Agent Crate: Best for Automating & Managing Social Media Campaigns
Pros
- It offers affordable pricing for newer agents.
- It has ready-made real estate-specific content.
- It has high-quality graphics and templates to enhance your brand.
Cons
- It has no free trial.
- Its premade content is too generic for local marketing and individuality.
- It has limited control over the content posted.
Monthly Pricing:
- Standard: $29
- Premium: $39
- Social: $69
- Website: $109
Annual subscriptions are also available at a discounted price.
My Expert Opinion on Agent Crate
Agent Crate provides ready-made social media content for realtors, significantly streamlining marketing efforts. With features like automated posting to social media and a variety of templates to make your own posts, it ensures a consistent and polished online presence, helping you create a professional brand image.
Content is automated according to a content calendar, so you can set it up and not worry about missing a day. Overall, Agent Crate is a cost-effective solution that can increase an agent’s ability to connect with and attract new clients. This platform is great for new agents looking to be successful in real estate.
Choose a graphic, copy the caption, and click the share button. (Source: Agent Crate)
- Free e-book guide: It has a 15-point guide to Instagram reels for agents.
- Brand ambassador: Earn additional income by becoming a brand ambassador by sharing Agent Crate with other professionals.
- Reels hub: Create content that makes people stop scrolling and engage with your posts with ready-to-go reels, scripts, audio and video clips, and social media prompts.
- Real estate artificial intelligence (AI) assistant: Every subscription comes with an AI assistant to help you save time creating listing descriptions, blogs, captions, or anything else your business may need.
At the time of this review, there are no readily available third-party online reviews of Agent Crate. Our partner site, The Close, conducted a product review, scoring the platform with a 4.6 out of 5 rating. The review showcases Agent Crate’s wide range of tools and resources to enhance your digital presence and streamline marketing efforts. The subscriptions include customizable templates, automated posting, engagement analytics, email marketing campaigns, and lead generation tools.
However, the lack of personalization and cookie-cutter templates may pose a risk to your brand, creating a reputation for posting inauthentic content, especially in saturated markets. If you are looking for a more customizable platform, consider using Fiverr or Coffee & Contracts to create unique content.
Animoto: Best for Engaging Social Media Video Content
Pros
- It has real estate-specific video templates.
- It offers unlimited video edits on all plans.
- It has free social video marketing community.
Cons
- It is not directly compatible with Instagram.
- It has Animoto watermark on the free plan.
- It has a limited number of real estate templates.
Monthly Pricing:
- Free: $0; includes all standard features
- Basic: $16
- Professional: $29
- Professional Plus: $79
Annual subscriptions are also available at a discounted price.
My Expert Opinion on Animoto
Animoto is a video creation platform that provides real estate templates, so you can quickly and professionally edit your videos. Using Animoto, you can start creating professional real estate marketing videos for free on any device, and paid plans start at only $8 per month (billed annually).
Since all plans include unlimited video editing and social sharing, Animoto is a perfect social media marketing agency for realtors who are ready to infuse their social media strategy with video. There are nearly 200 video templates, but it’s important to note that only a few are specific to real estate.
Real estate video templates (Source: Animoto)
- Accessibility: Using your preferred browser, you can log in from a Mac or PC. All your videos will be ready for you in their cloud-based video editor.
- Lifetime license: Your videos belong to you with a license that doesn’t expire. Download and post the videos you create online anywhere, anytime.
- Drag and drop: You can upload photos and clips into an easy-to-use template or start with a clean slate.
- Video commenting tool: This feature lets you reply and implement feedback from your video editing workspace.
Animoto has a 4.1 out of 5 customer review rating from over 1,000 users, with most customers loving its fast and efficient services and easy-to-use interface. Many users also commended Animoto’s quick response time and excellent customer service. Plus, several users noted that work outputs are extremely beautifully designed and made.
The few unhappy Animoto reviews were from customers who stated that the editing features aren’t exceptionally robust. Aside from these, learning how to edit videos on the platform or use one of the general (not real estate-specific) video templates to fit your needs will require time and effort. The best alternative to Animoto would be to hire freelance video editors on Fiverr.
LYFE Marketing: Best for Developing a Comprehensive Social Media Marketing Strategy
Pros
- It offers online reputation management services.
- It includes campaign strategy consultation.
- It has dedicated account managers.
Cons
- It is not real estate-specific.
- Integration with Twitter and LinkedIn requires additional cost.
- It requires a three-month contract.
Monthly Pricing:
- Good Plan: $500
- Better Plan: $800
- Best Plan: $1,400
My Expert Opinion on LYFE Marketing
LYFE Marketing is a social media management agency that is a fantastic fit for realtors who want a comprehensive and highly personal strategy. You will get a dedicated account manager with any plan and up to two hours of consultation per month. The account manager will help you refine and tell your brand story through engaging, original, and customized content that consistently works to build and nurture your audience. LYFE Marketing also offers social media advertising and website design services to support your brand-building efforts.
- Content calendar: LYFE Marketing offers a social media content calendar organization, allowing you to schedule and plan your posts.
- Reports and analytics: It provides you with statistics and allows you to see how far you’ve come in your social media marketing campaign in real time.
- Custom posts: LYFE Marketing curates 12 to 40 unique custom posts monthly.
- Additional services: It provides additional services like PPC advertising, video animation, and website design services.
LYFE Marketing received a customer rating of 4.4 out of 5. Since LYFE Marketing serves a wide variety of clientele, there are reviews from business owners in almost every industry, like healthcare and coaching companies. Most customers loved its well-designed ads, highly rated social media marketing services for real estate agents, and company communication. These personalized strategies helped their business grow and boost its online presence.
However, several unhappy LYFE Marketing reviews from entrepreneurs experienced missed deadlines and poor communication. Aside from this, with its pricing starting at $500 per month, LYFE Marketing is not the most affordable option. If this is outside your budget, Constant Contact may be a better fit.
Later.com: Best for Managing Multiple Brands at Once
Pros
- It supports multiple social media platforms.
- It provides social media training.
- Mobile app is available.
Cons
- It has limited performance reporting and analytics.
- The free account only has basic features.
- It has no phone and email customer support.
Monthly Pricing:
Monthly Pricing:
- Starter: $25
- Growth: $45
- Advanced: $80
- Agency: $200
Free Trial:
- 14 days
Annual subscriptions are also available at a discounted price.
My Expert Opinion on Later.com
Later.com is an all-in-one social media marketing tool that allows you to create, edit, and schedule posts to your Instagram, TikTok, Twitter, Facebook, LinkedIn, and Pinterest accounts. Of all the providers mentioned in this article, Later.com offers the most connections with multiple social media platforms. It also offers features like Best Time to Post and Hashtag Suggestions to help you drive growth and optimize your social presence, regardless of which social media outlet you choose.
Social media management services (Source: Later.com)
- Visual planner: It allows you to see your profile the way your followers will.
- Media library: It has unlimited storage for all your photos and videos. You can also upload your files from your phone or laptop or import them from Dropbox and Google Drive.
- Instagram Stories scheduler: This enables you to visually plan and schedule Instagram Stories from your desktop or the Later mobile app and publish them at the right time.
- Auto-publish: Later.com schedules and automatically posts your Instagram images, Carousels, and Reels with no notifications required.
Later.com obtained a high customer review rating of 4.5 out of 5 for its ease of use, quality of support, and features. One user shared that he uses Later for its “Link.in bio” feature, keeping all his links attached to the photos. This feature allows him to go back and click on old links without them disappearing. Furthermore, many users love the platform’s layout as it is clean and pleasing to the eye.
However, users disliked the limitations of the free version and the lack of analytics for LinkedIn. Aside from these, Later.com is not a real estate-specific social media marketing tool. So, if you need a robust marketing platform that provides real estate-specific templates, check out LYFE Marketing.
How We Evaluated the Top Social Media Marketing Companies
Social media changes daily, so the best real estate social media marketing companies must offer a wide range of specific skills and expertise. However, there’s no one-size-fits-all solution for creating content or your strategy. As a result, we sought out social media management companies that offered various pricing options, provided relevant and targeted content or other time-saving services for real estate marketing, and supported the most popular platforms.
Based on the needs of real estate agents and brokers, we used the following criteria in our ranking:
- Pricing
- Social media platforms supported
- Targeted content (local buyer leads or seller leads)
- Supported content categories
- Customizable posting frequency
- Reporting and analytics
- Contract options
Frequently Asked Questions (FAQs)
Facebook is the most popular social media platform for realtors, thanks to its broad reach and versatile marketing features. It allows realtors to create business pages, share property listings, post video tours, and engage with potential clients through commenting and messaging features. It also has targeted advertising capabilities, so you can reach specific audiences, making it an effective tool for local marketing.
Social media marketing is highly effective for real estate agents to reach a diverse target audience. Platforms like Facebook, Instagram, TikTok, and LinkedIn allow realtors to share visually appealing content, such as photos and videos of available properties, which can attract potential buyers and sellers. Messaging and commenting features allow agents to directly engage with users, helping build strong relationships that can turn into business opportunities.
Since each platform is unique, there isn’t a general answer to this question that goes into detail. Still, having a direct line of communication with the company’s customer support, performance reports and analytics, and a renewable contract are fundamental features for any provider you work with, particularly in the marketing industry.
Bottom Line
We identified the eight best real estate social media marketing companies based on extensive research. Since the needs of real estate professionals are so widely varied, we selected companies that offer an equal variety of services. Whether you need to work with a freelancer, run social media ads, create videos, or share daily content, you can find a solution within one of these real estate social media manager platforms.
