8 Best Real Estate Lead Generation Websites in 2024

Placester Monthly Pricing

• Do It Yourself: $79
• Do It For Me: $119
• Do It For Me + Content: $239
• For Brokers: Placester Brokerage Management Software (Agent Manager) + $25 for each agent website under brokerage

Prices are based on annual billing (per month); monthly subscription is also available for slightly higher rates.

• Marketing integrations: Sync your marketing efforts with software like Cloze, Total Brokerage Integrations, Gmail, Pipedrive, and Trello.
• Advanced IDX listing tools: Customize your search experience and gain insights into visitors’ needs with multiple IDX feeds, saved searches, listings, and property alerts.
• SEO tools: Placester includes built-in SEO tools to optimize your website and content for search engines.
• Agent Manager: Brokers can manage agents’ websites, profiles, rosters, and back-office through a unified platform.

Placester has received a customer rating of 3.5 out of 5 from over 80 reviews. Several Placester reviews rave about how simple it is to build a beautiful website and how its customer service is ready to assist users with their concerns. Many say the support team went above and beyond to solve problems and ensure they had the tools to get their website up and running.

However, some technical difficulties were noted with the CRM or when running Google ads. Furthermore, Placester doesn’t offer paid leads. If you’re searching for a paid source for new leads, try Zillow Premier Agent (ZPA) and Realtor.com.

iNCOM Monthly Pricing

• Agent Plan: $49.95 + $250 one-time setup fee
• Office & Brokerage Plan: $68.95 + $350 one-time setup fee

Prices are based on annual billing (per month); monthly subscription is also available for slightly higher rates.

• Visitor registration: iNCOM’s visitor registration form prompts website visitors to input their contact information to view listings and automatically syncs data to your CRM.
• Website and real estate landing page customizations: Customize your website’s theme colors, menu lists, and other features to enhance the visual appearance. Website content is also customizable with an unlimited number of web pages.
• Virtual tours: An autogenerated virtual tour enhances all your exclusive listings.
• Premade real estate content: Website content includes daily news updates, mortgage calculators, guides, checklists, tips, and sold data.

With a customer rating of 3.6 out of 5, numerous iNCOM users have credited the platform with bringing in new clients. One reviewer even reported a 300% return on investment in just a year. The platform has also garnered praise for its effective marketing and CRM system.

However, some customers reported technical glitches and suggested adding more email templates. Additionally, a few customers have had unpleasant experiences with customer service while seeking assistance. If you’re looking for a company with outstanding customer reviews, consider checking out Placester and Chime.

Zillow Pricing

• Free agent account
• Pricing for lead generation vary per ZIP code
• Referral fee between 20% and 35%
• Free setup fee
• Minimum of $20 per lead

• Listing syndication: Most Zillow listings are syndicated to various real estate websites, including Trulia, HotPads, and StreetEasy (for New York City listings).
• ZPA CRM: Streamline client communication and lead generation with its communication center for call, text, and email lead follow-ups. It can also organize leads from third-party lead platforms, like LionDesk, Follow Up Boss, Market Leader, and BoldLeads.
• Zillow Advertising: Claim your Zillow listings for free to increase brand awareness and generate leads. Invest in Zillow Realtor Advertising to get exclusive placement.
• Zillow 3D Homes: Add virtual tours to your listings from your phone and share videos on your website, multiple listing service (MLS), or social media for more exposure.

Zillow Premier Agent has a customer rating of 4.7 out of 5. Many Premier Agents attribute a significant portion of their lead generation and conversion success to Zillow. Among the platform’s features that agents find particularly useful are the regular updates they receive on the properties their clients are interested in, which helps them stay in tune with buyer preferences.

However, others note that Zillow doesn’t qualify leads before sending them to you. There is also notable frustration with customer service and unavailable ZIP codes. Furthermore, compared to more comprehensive platforms like Chime and Placester, ZPA has limited CRM, website, and marketing capabilities. For more comprehensive marketing capabilities, consider Market Leader as an alternative, as it is known for its full marketing suite.

Market Leader Monthly Pricing

• Professional for Agents: $139
• Market Leader Teams: $329 (up to 10 team members)

• Mobile app: Respond to new leads quickly with real-time push notifications sent to your mobile device.
• Real estate agent guides: Additional resources are available, including guides on business planning and lead generation, as well as scripts and templates.
• Network boost: Generate leads through social media ad campaigns and connect with more consumers in your local market.
• Industry experts: Digital advertising experts generate leads sent exclusively to you.

Market Leader has a customer rating of 3.3 out of 5. Users have praised its efficient CRM capabilities, which streamline client relationship management through automation. The app’s dashboard and seamless integration of tasks have been highlighted as key strengths, making it easy for real estate agents to navigate the system. Users have also commended the platform’s user-friendly interface and customizable features.

However, some users have reported issues with lead responsiveness, experiencing instances where provided leads lack contact info or fail to engage. Another limitation of the platform is the absence of a free trial option, which users noted as a drawback for those seeking to explore its capabilities before committing. If you’re looking for a platform with a free trial period, you may want to consider Placester, which offers a 30-day free trial.

Real Geeks Monthly Pricing

• Establish: $299
• Grow: $599
• Expand: $999
• Conquer: $1,599
• $500 setup fee

All plans come with a one-time setup fee. Prices are based on annual billing (per month). A 6-month term is also available.

• Support center: Its comprehensive support center includes video walkthroughs, product updates, and a ticket-based support system.
• CRM: This includes lead activity tracking, email marketing, segmentation, lead statuses, and follow-up reminders.
• Mobile apps: Manage your CRM from any device with the Real Geeks app and provide a property search app for leads and clients.
• Embeddable widgets: Edit and customize widgets, as well as embed them on any page or sidebar.

Real Geeks has an overall rating of 4.6 out of 5. Reviewers have shared positive feedback about the company’s excellent customer service and tech support. Users have found their tutorials and helpful videos well-crafted and easy to understand. Many users have also reported that building web pages through the platform is effortless, resulting in visually appealing web pages that can attract clients.

However, some users wished they could display their pending listings on their website, as only active and sold listings are currently visible to the public. They believed this would make their brokerage production more appealing. However, one user pointed out that Real Geeks may not be suitable for larger teams due to its limited pipeline management. If you’re looking for a platform that better accommodates teams, you may want to consider Chime, which provides teamwork tools.

Chime Monthly Pricing

• Core: $449 + $500 setup fee (up to 3 users, $15 for each additional user)
• Premier: $699 + $1,000 setup fee (up to 15 users, $25 for each additional user)
• Enterprise: $1,499 + $2,000 setup fee (up to 100 users, $12 for each additional user)

• Buyer and seller lead generation: Chime’s artificial intelligence (AI) technology enables lead capture and advertisement automation, from registration to welcome emails. This assists in generating real estate buyer and seller leads.
• AI Inside Sales Agents (ISA) Assistant: Autorespond to lead inquiries with scripted responses based on lead sources, and contact new leads via texts and online chats 24/7.
• Teamwork tools: Empower team members with a professional platform, and ensure no leads are missed through automated lead distribution and routing.
• Enterprise platform for brokers: A fully integrated platform that combines lead generation, IDX websites, and marketing automation. It offers management for brokerage firms to increase agent productivity while reducing operational costs.

With a customer rating of 4.4 out of 5, Chime received excellent reviews for its extensive range of services and functions, along with its prompt and responsive customer service. A customer particularly appreciates Chime’s communication center, which provides an intuitive commentary that initiates a dialogue with a new client. Another agent found Chime’s comparative market analysis (CMA) user-friendly and efficient, enabling them to create templates and smart plans to stay in touch with leads.

Though customers said they experienced very few limitations on Chime’s platform, one client found it difficult to create emails due to the limited design options. The platform includes numerous features that can be overwhelming for some users initially. However, it is worth noting that Chime is the most expensive option, with a monthly starting cost of $449. If you are looking for a functional IDX website with lower pricing, we recommend considering Placester or iNCOM.

Realtor.com Monthly Pricing

• Pricing varies by ZIP code.
• Estimated cost for lead generation starts at $200 and may reach up to $1,000 for exclusive leads.

• Essentials Toolkit: It offers a free suite of tools to manage your Realtor.com profile, leads, listings, and performance. This includes a professional dashboard, contact and listing management, home seller reports, task management, and notifications.
• ReadyConnect Concierge: Increase your conversion rate by building a referral pipeline and connecting with prescreened leads over the phone, with no up-front costs.
• Connections Plus: Realtor.com helps you capture, communicate, and connect with leads actively searching for properties.
• Virtual Learning Academy: Learn to use Realtor.com tools through webinars and on-demand educational sessions effectively.

Realtor.com has received a review rating of 3.6 out of 5 from different users—agents, sellers, and buyers alike—making it challenging to sift through reviews specifically from agents. Nonetheless, most professionals who left reviews expressed satisfaction with the service and functionality of Realtor.com. Some agents stated that they found leads on Realtor.com to be more likely to convert. Some users also commended the platform for its great lead follow-up options.

However, some users expressed frustration regarding their subscription cancellation process. Additionally, some agents complained about the ineffective customer support that could not assist them. Furthermore, several users were not very keen on the increasing costs. If you are seeking a more affordable option, you may want to consider iNCOM, whose services start at $49.95 per month, or Zillow Premier Agent, which offers agents with a free account.

HomeLight Monthly Pricing

• Pro: $33.25 when billed annually (or $39 for the monthly subscription)

• Help center: Learn more about the different features and find answers to frequently asked questions on HomeLight’s agent help center.
• Marketing resources: HomeLight has crafted a suite of agent marketing tools and resources designed to enhance your marketing strategies. This includes comprehensive guides on creating effective client pitch decks, along with ready-to-use email and text templates and social media templates tailored to boost your outreach efforts.
• Closing services: Quickly initiate a title or escrow order, enjoy the convenience of automated notifications to maintain your schedule, and securely manage and retrieve documents in the cloud anytime. This streamlined process boosts both efficiency and security for you and your clients.
• Listing management: Quickly generate digital listing packages, monitor buyer interactions, and manage offers efficiently and securely in a single location.

Receiving a customer rating of 3.2 out of 5, HomeLight has received high praise for its professionalism and effective service. Many users appreciate the quick and proactive approach HomeLight takes in connecting realtors with clients. Others have been particularly impressed by the company’s advanced technology and the overall quality of service provided. The attention to detail and attentiveness of the HomeLight staff have also been highlighted as major positives, enhancing the experience for both realtors and their clients.

On the flip side, some users have expressed frustration with HomeLight’s aggressive email marketing tactics. Complaints include relentless spamming and ineffective unsubscribe options, which have led to suspicions of phishing and unnecessary data collection. These have also raised questions about the appropriateness and targeting of HomeLight’s marketing strategies. Consider Real Geeks for a more effective email marketing strategy, complete with extensive customer support.

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