Hosting an open house event or showing a property is a great way to expedite the sale of a home and build your brand. However, real estate agents must prepare before letting buyers into a home. Open house apps were created to help you manage and stay organized before, during, and even after the event. These apps can assist in generating leads, making your event more successful and less stressful.
Check out my top picks for the best open house showing management apps in 2024:
- Best for streamlined lead generation: Spacio (by HomeSpotter)
- Best for easy-to-use digital sign-in marketing: Curb Hero
- Best for showcasing properties to maximize showings: Showable
- Best for staying connected to potential buyers: Open House Wizard
- Best for affordability and user-friendly interface: Open Home Pro
- Best for simple and intuitive setup: Happy Open House
1. Spacio: Best for Streamlined Lead Generation
Pros
- Boost listings and open house ads
- Unlimited properties, open houses, and events
- Social profiling and sharing
Cons
- No live chat support
- Does not provide individual appointment scheduling tools
- Customer service during business hours
Monthly Pricing
- Agents: $25
- Teams: $100
- Brokerage: Consultation required; pricing varies
Free Trial
- 14 days
Our Expert Opinion on Spacio
Designed with teams and brokerages in mind, Spacio provides features such as brokerage reporting, admin permissions, agent management, social sharing, and customizable in-app branding. It doesn’t leave out individual agent users as it simplifies your property marketing efforts with streamlined lead capture, automated follow-ups, and unlimited open house listings. Whether on the go or at your desk, this platform is accessible across all devices, including a mobile app. These features make Spacio an excellent choice for optimizing open house showing management.
Additional features:
- CRM integration: Spacio seamlessly integrates with top-notch customer relationship management (CRM) software and marketing solutions, ensuring the best possible performance for current business processes.
- Verified consumer insights: Get valuable real-time social insights on verified contacts to assist with fostering in-person connections during an open house.
- Additional resources: The website also features useful articles about open house management, such as “The Ultimate Guide to Hosting a Successful Open House” and “Spacio Case Study: Bringing Open Houses Into the Digital Age.”
For ideas on how to host an open house, check out our article, 20 Open House Ideas That Generate Qualified Real Estate Leads.
2. Curb Hero: Best for Easy-to-use Digital Sign-in Marketing
Pros
- Affordable, transparent pricing
- Unlimited number of open house listings
- User-friendly interface
Cons
- Does not offer discounts for annual payments
- Features like email marketing and analytics come with a fee
- Assistance for customers is only available during regular business hours
Monthly Pricing
- Agents: Free
- Lender pairing: $20
Our Expert Opinion on Curb Hero
Curb Hero is one of the top open house showing management apps providing CRM services and real estate lead generation tools to help you get more leads quickly. It also offers unlimited open house listings and automated seller’s reporting, making open house management much more efficient. The app is free for agents, with an option to add a lender partner for $20 a month.
Additional features:
- QR code sign-in sheet: Open house attendees scan a QR code to be instantly added to your leads list.
- Automated follow-ups: If you need to follow up on your leads, the app can automate it to help save you time.
- Fully editable: Customize the sign-in sheet to showcase your brand.
3. Showable: Best for Showcasing Properties to Maximize Showings
Pros
- Offers pricing transparency to its users
- Appointment scheduling tool
- CRM capabilities
Cons
- No mobile app currently available
- Does not offer discounts for annual subscription plans
- No basic free plan
Monthly Pricing
- Individual: $49 per month
- Team: $99 per month plus $10 per user
Free Trial
- 14 days
Our Expert Opinion on Showable
Showable offers CRM, appointment scheduling, email marketing, and lead generation tools. It also offers data analytics, unlimited open house listings, and automated seller reports. These tools give agents valuable insights to help them make informed decisions and gain more prospective clients. As one of the best open house showing management apps, Showable stands out for its unique features, like unlimited virtual tours.
Additional features:
- QR code sign-in sheet: Open house attendees just need to scan a QR code to be instantly added to your leads list.
- Self-booking calendar: Agents can request home showing appointments quickly through an online booking calendar, making scheduling hassle-free for all parties involved.
- Broadcast messaging: Send broadcast emails to all the agents who have shown interest in your listing directly from your dashboard.
- Automated feedback: Automatically gather feedback from your open house guests.
4. Open House Wizard: Best for Staying Connected to Potential Buyers
Pros
- Free basic plan available
- Extensive branding options
- Add-ons available for a fee
Cons
- No social media integration
- Limited number of listings available
- No access to data analytics
Monthly Pricing*
- Up to 3 members: $18
- Up to 5 members: $20
- Up to 10 members: $26
- Up to 25 members: $42
- Up to 100 members: $100
- 250+ members: Contact for pricing
Annual Pricing
- Individual: $85
- Team account (2 users): $120
Free Trial
- 14 days
*Monthly pricing requires annual payment plan
Our Expert Opinion on Open House Wizard
Open House Wizard is a great option for agents looking for an open house registration app. One of its notable features is the automated follow-up messages that allow visitors to receive emails from the app immediately, making it easy to stay connected with potential buyers. Other notable features include CRM tools, branded marketing materials, and lead generation tools. All these help agents host a successful open house that generates quality leads.
Additional features:
- Email verification: In case open house attendees make email typos or input fictitious email addresses, the app promptly notifies the agent.
- Runs across multiple devices: The app operates seamlessly on all devices and platforms, including laptops and mobile.
- QR code sign-in sheet: Open house visitors can scan a QR code to be added to your leads list instantly.
5. Open Home Pro: Best for User-friendly Interface
Pros
- CSV lead exporting allows users to upload lead lists into most CRMs
- Connect to social media with one touch
- Discount available for annual billing
Cons
- Does not include CRM integration
- Limited branding capabilities
- Free plan is limited to the first 25 leads
Monthly Pricing
- Basic: Free
- Premium: $25
Annual Pricing
- $240 ($20 per month)
Our Expert Opinion on Open Home Pro
Open Home Pro is one of the best open house showing management apps for affordability and is tailored to getting the essential information from your visitors in an easy-to-use format. It offers agents convenient digital sign-in sheets, lead capture, and automated email follow-up to generate hot leads. The free basic version allows agents unlimited use of the app for open houses and listings, but only manages up to 25 leads. The premium version allows for unlimited lead capture plus offers additional features like personalized email branding and content editing.
Additional features:
- Hot leads report: Identify your best prospects in this report with details for every visitor who needs an agent.
- Email open tracking: Get notified when a lead opens your email. This feature will let you know who is most interested.
- Customizable visitor questions: Get to know your visitors and qualify your leads by creating multiple choice, yes/no, or plain text questions.
6. Happy Open House: Best for Simple & Intuitive Setup
Pros
- No credit card required for free trial
- No contracts: upgrade, downgrade, or cancel at any time
- Compatible with any device
Cons
- Follow-up is not automated
- Annual discount only applies to individual agent accounts
- No free plan options available
Monthly Pricing
- Individual Agent: $10
- Team (up to 5): $40
- Brokerage (6+ agents): $150
Annual Pricing
- Agent plan only: $100
Free Trial
- 14 days
Our Expert Opinion on Happy Open House
Happy Open House has brought together the most desirable features agents wish for into one open house app for REALTORS. Its lead generation capabilities, analytics tools, mass messaging, and seamless CRM integration make this app one of the best open house showing apps available. Happy Open House allows for simple and intuitive setup along with a risk-free 14-day trial on every package. This allows teams and brokerages the opportunity to try the app collectively.
Additional features:
- Add property images: Add images to show off your listing.
- Hot lead indicators: The hot lead indicators will notify you of those who visit your property more than once.
- Custom branding: Add your own personal flare with branding tools that allow you to add your colors, headshot, and logo.
Frequently Asked Questions (FAQs)
There are several programs with apps that electronically open doors, such as SupraKey or SentriLock. These apps are only available to licensed real estate professionals with access to the local Multiple Listing Service (MLS). Agents must subscribe to the electronic key service and purchase a specific lockbox. The box is then only accessible to other members who pay for the service. Typically, the agent will obtain a code or transmit a signal to the e-key lockbox through Bluetooth to access the physical key.
Real estate-specific CRMs have more features for agents to use than general sales CRM platforms. There are several options that vary widely in terms of features available. KVCore is one platform that now has open house features available. Its integrated platform includes valuable tools for lead generation, database management, custom websites with built-in analytics and reporting capabilities, automated marketing campaigns, and more.
Check out the article 8 Best Real Estate CRM Software for alternatives that may work for your business.
The term “open house” in real estate refers to an event where a property is able to be viewed by the public without an appointment within a specified date and time. It is a marketing strategy to reach more people by engaging with potential buyers, networking with neighbors, and other members of the community. Sellers and agents aim to generate interest in the home and showcase the properties’ features by welcoming in every potential client.
Bottom Line
Open house showing apps are invaluable tools for real estate professionals. Each provider offers unique features, including lead capture, visitor feedback, customer relationship management (CRM) integration, reporting and analytics, custom branding, and automated follow-up.
The choice of which app is best for your business depends on individual preferences, workflow processes, and business objectives. Many of these apps offer free trials or plans, allowing you to carefully evaluate which features and benefits are the most important and will help you meet your business goals.
