39 Affordable Beauty Products With Results So Good, You’ll Want To Skip Their Pricier Versions
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39 Affordable Beauty Products With Results So Good, You’ll Want To Skip Their Pricier Versions
Seriously, this will have you questioning why you ever spent more on Olaplex, Urban Decay, and Clinique.
1. A L’Oreal Paris rinse-out lamellar water treatment created with the same ingredients as Redken’s version — it instantly smoothes and detangles, making it a breeze to brush through your hair. No more annoying knots or tangles to deal with! Plus, when you dry your hair, you’ll notice much less frizz than usual.
Promising reviews: “Wow! I have waist-length 3c curly color-treated hair that’s usually a nightmare to deal with in the summer and this stuff is a game changer. My hair is silky, my curls are defined, it dried in like half the usual time…seriously impressed!” —Stavana Jubinsky
“I’m a professional hairstylist and Matrix, Redken, and L’Oreal are all owned by L’Oreal, and each line has a lamellar water in it at different prices. I am here to tell you that they are all the exact same ingredients in different bottles. So buy the cheapest and save yourself some cash. Your hair will love you for it. I love this stuff.” —anonymous87
Get it from Amazon for $10.97.
2. A Briotech spray with results rivaling that of the pricier Tower 28 spray. Packed with the same key ingredient, hypochlorous acid, this little gem can be your go-to whenever your skin feels like it’s on the brink of a meltdown. Just a quick spritz, and it’ll get to work soothing inflammation, calming angry red patches, and fortifying your skin’s barrier like a protective spell.
BTW, people also love this for helping heal piercings.
Promising review: “It works just like my Tower 28 spray. Smells the same and feels the same. It’s more product and saves you money. It also comes with two lids which is perfect for traveling!” —Andrea Benton
Promising review: “Just an FYI, this product has the exact same ingredients as the Tower 28 spray! It’s been absolutely amazing at reducing acne and texture! It’s also so refreshing and gives a lil’ glow. So in love!” —BK
Get an 8-ounce bottle from Amazon for $17.49 (available in four sizes and in packs of two and four).
3. E.l.f. Poreless Putty Primer, a lightweight base that won’t have you feeling like you’re wearing a mask all day. This primer also has a blurring effect that reduces the appearance of pores and gives you a velvety smooth canvas for your makeup. Tatcha’s Silk Canvas primer, I’ve got your competition on the phone.
Promising review: “Okay, so first nothing will make you ‘poreless’ but this stuff is amazing. Will even out fine lines and help with super porous areas; my T-zone [has really visible] pores and this definitely gave me a boost in confidence. I would highly recommend. Especially to those not too familiar with makeup, this is a game changer. Honestly it works better than my $30 primer from Urban Decay and lasts all day. I am oily so I usually blot some powder on later in the day but if you have dry skin this could be the ultimate game changer!” —Olivia
Get it from Amazon for $10.
4. Peach Slices acne spot dots ready to shrink your problems overnight. OK, I’m not talking student loans or awkward first date type of problems, but they do help with pimples! These patches, which are comparable to (and cheaper than) Mighty Patch, not only cover up your zits, but they also suck out all the gross gunk, leaving your skin looking fresh and clear.
Peach Slices is part of Peach & Lily, a skincare brand founded by celebrity esthetician Alicia Yoon that specializes in toxin-free, vegan beauty products made with recyclable packaging. The company plants a tree with each order, and a portion of its proceeds have gone to to Restore NYC since 2016.
Check out a TikTok of the acne spot dots in action.
Promising reviews: “This brand is so affordable and works just the same as the more expensive brands. I go through them so quickly so this is a plus! I’m generally a picker at my zits, but if I can get to one of these dots in time, I save my face a lot of irritation and pain.” —Savannah Wilson
“So I have been using these for about a year now. I have tried Mighty Patch and a few others, none I feel really worked or worked as well. This product is MY GO-TO and I have turned so many others to it.” —Melodie G
Get a pack of 30 from Amazon for $4.88.
5. Essence’s Lash Princess mascara that gives instant volume and length while also being smudge-proof, so you don’t have to worry about looking like a hot mess by the end of the day. And the best part? Reviewers say this $5 mascara delivers the same (if not better) results as options from high-end brands like Too Faced and Benefit. No wonder it has over 247,000 5-star ratings.
Promising reviews: “OK. So I’m a mascara snob! This is better than Dior Show, better than Better than Sex. I’ve ordered this repeatedly about 14x and you won’t be dissatisfied, I PROMISE. I use micellar water to remove my makeup on little cotton squares. EASY. Take a chance. $4.99 vs. $40 for Dior. You can’t go wrong. ❤️” —john t dowell
“I can only praise this mascara! It’s easy to put on, you control how dramatic you want your lashes. No smudge. Very easy to remove and the BEST part is the price!! In my opinion, this is better than Better than Sex. Definitely love and will buy again.” —Mayra Z
Get it from Amazon for $4.99.
6. A bottle of Elizavecca Hair Treatment, which will have your hair feeling like it’s on cloud nine. This hair mask is infused with collagen and protein extracts — after applying to wet hair and sitting for only five minutes, your hair will be completely transformed. Think Olaplex (without the $$$).
According to reviewers, this mask works on fine hair, curly hair, and type 4 hair.
Promising review: “Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong, silky, and healthy looking after just one use. Plus you can’t beat the price! Have already ordered another box. I should also add I have curly/wavy hair that’s been colored to a light brown. Buy it!!” —BB
Get it from Amazon for $7.50.
7. Cosrx Snail Mucin 96% Power Repairing Essence formulated with 96.3% snail secretion, which is perfectly lightweight and hydrating for all skin types. This essence leaves a nice glow and keeps skin visibly smooth after a few uses — similar to those pricey name-brand moisturizers, but *without* the hefty bill.
Promising review: “My skin dries out severely during the winter all the time, and I have to constantly use Vaseline to keep it moisturized (normal cream doesn’t work on me). Imagine my surprise when my SO tried to put snail goo on me, eww!! I resisted for weeks refusing to use this product as she constantly vouched for its abilities. After a month I finally gave in, and boy it is amazing! My hands feel more moisturized than ever for longer and it doesn’t leave a disgusting greasy feel as Vaseline. Take it from a once non-believer, you have to try this. Even if it doesn’t work for you, you paid a fraction of what you would’ve paid for any other name-brand moisturizers.” —Kyoko Ozaki
Get it from Amazon for $16.99.
8. A pack of bamboo oil-blotting sheets to prevent yourself from looking like a greasy mess by 11 a.m. They’re perfect for quick touch-ups throughout the day and won’t mess with your makeup! With 100 sheets in a pack for under 10 bucks, they’re a steal compared to pricier brands like Tatcha.
Promising reviews: “These are great for oily skin. I normally can get through half the day before my face looks like a grease pit and that’s after applying anti-shine under makeup. These wipes are a miracle. They absorb quickly and I love having them in my purse. I normally use two a day — much better than Tatcha.” —Leslie M.I Photographer
“These have been a game changer for swamp hag summer. I use these during the day to keep my skin clean and reduce breakouts from sweating out the souls of my enemies.” —Kim Possible
Get a 100-pack from Amazon for $6.95 (available in three styles and a bundle with a pocket mirror).
9. A trio of hydrating lip sleeping masks because sometimes our wallet can’t handle the splurge of a Laneige lip mask. A little goes a long way with this gem, and it will have your lips feeling soft and moisturized in no time.
For reference, the Laneige lip mask contains 20 grams of product, while each of these measures 5 grams, or 15 grams for the entire set. So even with product sizes taken into account, these are a much better deal!
Promising review: “[Alternative] for the Laneige lip mask. This is the most moisturizing lip treatment in the market. When my lips started getting dry due to the cold season I was thinking of buying the Laneige lip mask, but it’s soooo expensive. This is a fraction of the cost and feels just the same. Very good product.” —Riya
Get it from Amazon for $9.90 (available in six combos).
10. A popular pack of Skin1004 8-in-1 treatment masks ready to give you similar (if not better) results as the v expensive Hanacure, if you don’t mind looking like a zombie for 15 minutes in exchange for (*takes a deep breath*): reduced fine lines, lifted skin, cleared acne, tightened pores, deeply hydrated skin, improved skin texture, balanced pH level, and a brightened complexion.
Just wait 15 minutes and rinse to reveal your glowiest glow yet, thanks to the albumin (aka egg white) and aloe formula.
Promising review: “I was gifted the Hanacure masks and loved them, but they’re just way too pricey. I heard SO many wonderful things about the Skin 1004 zombie mask, and at about $2.50 a pop, why not?! Let me tell you, this mask is just straight-up magic. I didn’t notice any changes to my skin immediately, but a few hours later, when I looked in the mirror, I was shocked at how wonderful my skin looked. I’ve never noticed a difference like this. Hanacure who?!?? Don’t get me wrong, the Hanacure mask is amazing and magical too, but it’s expensive and impossible to maintain the twice-weekly mask schedule recommended. This Zombie mask is every bit as magical with better results, in my opinion. And it’s super funny. A lot of the reviews mention a bad smell, which I was worried about, but I didn’t notice a smell, and I’m so sensitive to smell I can’t use scented lotions, lip balms, etc. Bottom line, this is better than Hanacure both price and results wise.” —Dana Dane
Get them from Amazon for $25.
11. L’Oreal True Match Lumi Glotion so you don’t have to burn a hole in your wallet from the Drunk Elephant D-Bronzi Drops. This moisturizer has light coverage so it feels amazing on your skin, and it also helps to lightly color-correct any little blemishes you might have. It was MADE just for you to bask in the glow of fabulous skin.
Promising reviews: “I used this with my Olay Regenerist Cream (it helps with my wrinkles). I mixed it, and it does a great deal of shine! You should buy it if you’re looking for a Drunk Elephant Bronzi Drops substitute! Way better than Drunk Elephant.” —raegan kuball
“I actually like this glowy lotion better than the Drunk Elephant one, and I have both. This goes on smoothly and is not greasy. It leaves you very glowy with a beautiful tan and works well with makeup on top if you so wish. Lasting power, too. Recommend.” —ggvega
Get it from Amazon for $12.99+ (available in five shades).
12. A pack of two Venus Visage teeth whitening pens because come on, who doesn’t want pearly white teeth? These easy-to-use pens brush the whitening gel onto your teeth so you won’t have to struggle with the awkward feeling of Crest Whitestrips. (Besides, these are a fraction of the cost.)
Promising reviews: “Throw your expensive Crest Whitestrips away! Being the son of a dental hygienist, clean bright white teeth have always been important to me. Though I had my reservations about the whitening pen, it certainly didn’t disappoint and works far better than the Whitestrips I’ve been using for the last several years, not to mention it’s a much better deal for your money. I’m a total coffee connoisseur, which has always made having a bright white smile all the more challenging, but the pen is giving me the upper hand.” —Franknsd
“We like these better than Crest Whitestrips and for a fraction of the price! The Crest Whitestrips make my teeth way too sensitive, these work JUST AS WELL and no tooth sensitivity.” —Travis Sheveland
Get a pack of two pens from Amazon for $18.95.
13. A rainbow-inspired eyeshadow palette complete with 40 matte, shimmer, and metallic options — at just a glance, you might think it’s the James Charles x Morphe collab. And because it’s loved by both amateurs and pros, you know you’re getting a product that’s high quality and easy to use.
Promising reviews: “Clearly time I got a new eyeshadow palette. Sargent Freddie Mercury (my not-even 4-pound bunny) made it his mission to destroy my James Charles overpriced palette. This palette is the same quality, maybe even nicer. This eyeshadow was put on at around 3 p.m. and it’s almost 1 a.m. The ‘highlight’ stayed on my nose even with my mask on through a whole day of work. That blew my mind.” —Daniel T Adams
“Best palette I’ve owned and you can’t beat this price! The colors are beautiful and vibrant. They are also extremely pigmented, especially the shimmery colors, and they all seem to blend well. I’m happy to have every color I could ever want in an eyeshadow in the palm of my hands and I’ve been experimenting with colors I’ve never worn before!!” —Mary Diamond
Get it from Amazon for $8.99.
14. A tube of the cult-favorite Elizabeth Mott’s Thank Me Later eyeshadow primer that’ll help enhance the pigment of your eyeshadow, giving it that ✨ pop ✨ you crave. It also helps control oil on your lids to make your makeup last all day. Why spend more on Urban Decay’s Primer Potion when this exists (and half the price at that)?
Promising review: “For a long time my go-to primer was the All-Nighter by Urban Decay but in recent times I could no longer afford it. I struggled to find something comparable from the drugstore, none of them were at the level I wanted or was used to. Until I found this one! I tried this one, and it’s so excellent. It truly is an alternative for Urban Decay. It’s a mousse texture but dries down quickly, so easy to spread and it lasts SUCH a long time. I have oily lids, so this is truly a lifesaver. And the tube has so much product! A little goes a long way — a pea size is perfect to cover the entire lid area. Truly love this product I don’t think I’ll ever switch. 10/10.” —Marissa Olmedo
Get it from Amazon for $11.19.
15. A super juicy Nyx lip oil some reviewers are saying is even better than the *much* more expensive Dior lip oil. With just one swipe, this magical lip oil will turn your desert cactus lips into a lush oasis. It ALSO has staying power so you can sip your coffee, eat your lunch, and smooch your S.O. without worrying about losing that perfect pout. 👄
Promising review: “The lip oil trend has fully saturated my TikTok feed. So I was anxious to test and compare. I also own the Dior Lip Oil and TBH, NYX is giving them a run for their money. This lip oil does its job for a fraction of the price. The formula isn’t as thick as the Dior product but the color options and leak-proof packing make up for it. I’d definitely recommend picking this up to try!” —Courtney Calestiini
Get it from Amazon for $8.97 (available in seven shades, plus clear).
16. Or their new Fat Oil Slick Click with click-to-dispense packaging — this shiny lip balm gives you the control to layer up from a sheer wash of color to full-on vibrant glam, all while rivaling the buzz of Tarte’s Maracuja Juicy Lips. And it’s formulated with avocado, raspberry, and cloudberry oils, drenching your lips in lush hydration.
Promising review: “This is an [alternative] for Tarte Maracuja lip gloss. My lips always feel a little dry. I rarely use lipstick, but favor a lip crayon with a layer of lip gloss on top. This product is amazing. My lips feel hydrated and comfortable, the color payoff is better than expected, and it’s fun to use (click, click!). The color does transfer a little bit (hello, lip marks on my coffee cup!), so I need to reapply frequently, but that doesn’t bother me. I bought it in four colors and am so happy with it.” —Lisa Mancuso
Get it from Amazon for $9.27+ (available in 12 shades).
17. LilyAna Naturals eye cream so you’ll look more like you got a full eight hours of sleep when you really only got three. This cream also helps tackle dark circles, fine lines, and puffy under-eye bags — a little goes a long way, so you won’t need to break the bank to see results.
Promising review: “Best eye cream I have ever used!!! Better than Benefiance by Shiseido and Clinique or Lancôme, for less than a third of the price with the amount you get. It is rich enough to do the job but not greasy. It doesn’t interfere with concealer, yet softens lines. Love it so much!!!!” —Lory Lacy
Get it from Amazon for $14.99+ (available in three sizes and a two-pack).
18. The Revlon One-Step Hot Air Brush (now with an upgraded motor) so you can dry and style your hair in one fell swoop, which means you can hit snooze a few more times in the morning and still come out looking like you just stepped out of the salon. Nice try, Drybar Brush, you’re not breaking any banks over here!
BTW, while some reviewers with curl types 4a–c like the oval brush, if you’re looking for something to blow out tighter curls or coils, try the Revlon One-Step *paddle* brush, which is designed with curlier hair in mind! You can get it from Amazon for $31.67.
Promising reviews: “I thought my Chi hairdryer was good, but this takes it to a new level. My hair is very wavy, but I was able to straighten it very easily with this dryer. It took much less time, too than the Chi or Drybar dryer.” —Kristy C
“Where have you been all my life? Omg, this dryer was AMAZING!!!!! I don’t understand why I didn’t know about it sooner!!!! My hair is thick and curly and hard to control. Usually, I need to air dry for at least an hour; then it takes 45 min to blow it out. Usually resulting in my arms being exhausted and my hair burned. BEST DRYER EVER! And I have spent $$ on a Drybar dryer. Never again. I need to buy a backup just in case. LOVE” —Brian Halpin
Get it from Amazon for $44.99 (available in eight styles).
19. CeraVe’s Retinol Serum that uses encapsulated retinol to reduce scars and pores. If you’re diving into the retinoid pool for the first time or if your skin usually throws a fit with stronger stuff, this serum works its magic without making your skin flake or turn red like a tomato. Some folks even started to ditch their pricier potions (yeah, I’m looking at you, Murad’s $92 Retinol Serum).
And remember, like with any retinol (that actually works) *just do not use it every day.* Start slow and work yourself up if needed, paying attention to your skin.
Promising reviews: “I absolutely love this stuff! I saw a dermatologist on TikTok who raved about this product and tried it out, and it’s been the most amazing stuff! It’s helped my face to clear up very quickly removing all of the blemish spots and dark spots around my face. It’s been one of the best products I’ve added to my face routine. This would be great for all ages/stages and for any weather types. It doesn’t moisturize much, but that’s not its intention, and there is no scent, so I’d imagine it’s great for all skin types and hypoallergenic.” —Successful Solo
“I bought this for my teenager to use for his acne scars, but he ended up not using it. I ran out of my Murad retinol serum, so I gave this a try. I actually like it better than the Murad! It absorbs quickly, with zero smell or irritation. As with any retinol product, be sure to wear sunscreen when you’re going to be outside.” —C. Munsterman
Get it from Amazon for $18.68.
20. A pack of soft and bouncy makeup sponges — people are saying they’re better than Beauty Blender and Real Techniques at a fraction of the cost. Their soft texture allows for a smooth and even application, whether you’re blending out foundation, concealer, or contour. Reviewers also love how durable these little sponges are and that they don’t easily rip or tear when you wash them.
Promising review: “Don’t hesitate, just buy these. I was using the Real Technique sponges for years and bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than Real Techniques. They are dense but soft and ‘bouncy.’ I wash mine between each use and these hold up very well and much better than the RT. Very happy with my purchase and the price. Will definitely continue to buy.” —chris
Get a set of five from Amazon for $5.85+ (available in 10 sets).
21. E.l.f. Camo liquid blush if the Saie’s Dew blushes and Rare Beauty’s liquid blushes have been all over your FYP but you just can’t bring yourself to spend the coin to try them. This one has the similar beloved doe-foot applicator and even though it’s a bit of a newcomer on the block, it’s quickly stolen the hearts of beauty aficionados everywhere.
Promising reviews: “Pretty colors, pigmented, easy to use, and the perfect [alternative] if you’re looking for a cost-efficient Rare Beauty [swap].” —Meg Adams
“For the price?? Best blush I’ve tried, lasts all day and has such a pretty color; a little bit goes a veryyyy long way. You really only need a dot for a natural look.” —Leah
Get it from Amazon for $7 (available in nine shades).
22. A 12-pack of soft microfiber makeup removing towels here to gently whisk away makeup with just water! Perfect for both your travel kit and daily routine, they’re a steal at just over $1 per cloth, especially since you can reuse them over and over — and they’re nearly 20 times cheaper than the infamous Makeup Eraser.
HuffPost Shopping writer Haley Zovickian swears by these: “I only use these now to remove my makeup, including heavy mascara, and they are great for my sensitive skin. I do follow up with a gentle cleanser to cleanse my skin once all my makeup is off. They’re big and dry quickly so you can use the same towel multiple times before having to wash it or switch to another one.”
Promising review: “These things are so soft! Great for taking off makeup. I was using the Makeup Eraser before, but these are 100 times better. You just wet them, wipe off your makeup, rinse, and hang out. I guess you could use a new one each day, but they are very big, so you can get a few days out of one. Great value for the money!” —Shopforbargains
Get a pack of 12 from Amazon for $13.95+ (available in 13 color combos and in packs of 30).
23. A bottle of professional-grade callus-removing gel capable of achieving results so good, the pictures speak for themselves. Just apply the gel and let it sit for 5–10 minutes, then finish up with a foot scrubber to ensure there’s no dead skin left behind. If you love the results of Baby Foot but are looking for something a little more cost-effective, you’re going to want to snag this.
Promising review: “As many folks have said, have all the things you need (gloves, phone, showerhead, etc.) at hand when you apply this freaking miracle. I have heels like a busted can of biscuits, and I don’t have much faith in any product. Any trip to the salon is basically worthless for my calluses. So I soaked my feet and dried them. Applied the gel and waited. Rinsed and started using my rasp. I have NEVER seen so much skin come off. And it just kept coming. I rinsed and put lotion on, then slept in thick socks. My feet are so soft! Game changer.” —VR
Get it from Amazon for $14.99 (also available in a two-pack).
24. Maybelline’s Cheek Heat gel-cream blush you can just dab onto your skin for the prettiest pop of color — it’s so simple, even the newest of newbies can handle it. This blush lets you play around until you get the look that’s just right for you: Add a little for a natural flush, or add a *lot* for a dramatic bold look. If you’re into Glossier Cloud Paint, this is totally up your alley.
Emma Lord / BuzzFeed
BuzzFeed Shopping writer Emma Lord says, “I’m a Glossier Cloud Paint stan, so I’ll continue to buy it, but I love this affordable alternative, too! It spreads on super easily and can either go on sheer or build for a bolder effect. I got the Rose Flush shade and enjoy it for ~everyday wear~ since it’s so easy to squirt a bit on my fingers, swirl it into my cheeks, and be on my merry way. It lasts all day and looks super natural to boot!”
Promising review: “Throw all your other blushes away. This one is creamy, not greasy, takes just a dab, and lasts all day. What more could you want? The only thing that would make it better is if it were free or they sold it like beer in the six-pack. Knowing makeup companies like I do, I will order several more because they will soon discontinue the BEST blush ever made, regardless of how well it sells. Am I not right? Clinique had an excellent crème blush similar to this one for YEARS, and then one day….POOF!! GONE!!! So try it and then buy some extras ’cause you know tomorrow it’ll be gone.” —Velma Martin
Get it from Amazon for $5.98+ (available in six shades).
25. Physicians Formula Diamond Dust translucent powder so you can shine bright like a diamond without sacrificing your wallet. This highlight is similar to the $40 Fenty Beauty Diamond Bomb, but for the people on a budget who also prefer a more subtle shimmer.
Get a side-by-side look at this next to the Fenty Diamond Bomb highlighter on TikTok — the creator applies one to each cheek for comparison!
Promising review: “I love love love my Physicians Formula Diamond Dust mineral powder! I wish I’d known about this before I spent $42 on a Fenty compact that does MORE than I want with the sparkle; this product gives just the right amount of coverage without having it end up all over my face and on my clothes as well. It’s also pretty if you want to bring attention to your collarbones or shoulders. A perfect amount of shimmer with little effort! Try it!! You can thank me later!!” —camielle parent
Get it from Amazon for $9.79.
26. A six-piece set of high-performance matte lipsticks in case you’re tired of shelling out big bucks for those high-end matte lipsticks that leave your lips parched and cracked anyway. Coming in at less than $2 each, the results feel ~expensive~ while also being vibrant and long-lasting, even after eating and drinking.
Promising reviews: “What can I say, I saw a TikTok about this lipstick and for $10 had to try it! The reviews are right, for some reason this lipstick is better than even $20 name brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging and had to be removed with a makeup wipe. Fantastic product!!” —Claire
“Beautiful and soooo worth the money! Usually I always purchase either Stila Cosmetics or Kylie Jenner but both of those are very pricey and expensive, so I looked up matte lip glosses on Amazon and saw this and thought I would give it a try. I absolutely love it. Very easy to put on does not smudge, beautiful colors, very very happy about the size of it! I went and purchased set B now because I love this product!” —Vickyy
Get a six-piece set from Amazon for $8.99 (available in five different sets).
27. E.l.f. Wow Brow if you’re always on the go and need your brows to look fab in seconds. This buildable wax-gel combo not only sculpts your brows into place but also adds tiny hair-like fibers for that full, lush look. Reviewers rave that it’s just as amazing as pricier brands like Glossier and Anastasia Beverly Hills, but without the hefty price tag!
Target
Check it out in a quick makeup look from TikTok beauty influencer Mikayla Nogueira, who succinctly describes Wow Brow as “the tinted brow gel that does the job.”
Promising review: “This product has replaced ALL of my high-end brow products. This is the most amazing brow stuff I’ve ever used. I don’t even have to fill in my brows because this has such great coverage. It’s a game changer!!” —Isabella
Get it from Target, Ulta, or Amazon for $5 (available in four shades).
28. Maybelline Instant Age Rewind Concealer, perfect for my fellow night owls who are up until the wee hours of the morning scrolling on TikTok. This concealer provides medium coverage that’ll have you looking fresh-faced and ready to take on the day in no time. It also won’t dry out your skin, so you can rock bright eyes for hours without any discomfort.
Promising reviews: “I have extremely dark under-eye circles. Honestly that is the only reason I wear makeup, is to cover them. I’ve used numerous kinds of concealers. Tarte Shape Tape, Mary Kay, Estée Lauder (assorted kinds), IT Cosmetics Bye Bye Undereye, Clinique, Laura Mercier, Mac, and Bobby Brown. I usually spend anywhere from $25-30 on one tube of concealer and still feel unsatisfied with the coverage. Or it looks too heavy and thick by the time i set with a damp makeup sponge and powder (accentuating my under-eye fine lines). This little gem is great. I use this concealer every day instead of all my high-end brand concealers. It’s full coverage, buildable, lasts all day, not drying and not too liquidy. I’m so happy I gave this a try, will definitely be keeping this baby in my everyday makeup bag.” —Brittney
“Oh my gosh. I have spent so much money on expensive concealers and this is my all-time favorite. I’m 61 and starting to get crepey skin under my eyes. Other concealers make it worse, but I also have dark circles so I feel like I need something. And this is it! Moisturizing, silky and covers the circles. I love it!” —Lynnette Smith
Get it from Amazon for $8.80 (available in 23 shades).
And check out our Maybelline’s Instant Age Rewind Concealer review for more deets.
29. Or CoverGirl’s TruBlend matte concealer reviewers say is similar to (if not better than) Tarte’s Shape Tape, AND it’s ONLY $5!! With a bunch of different shades to choose from, you’re basically guaranteed to find the perfect match for your skin tone — plus, it’s super easy to blend. No more awkward orange or ashy patches on your face!
Promising review: “My everyday holy grail concealer! I really love this concealer for my everyday makeup because it covers my blemishes without leaving my skin feeling heavy and it’s really matte — it blends out beautifully into the skin and I love that this is exactly my skin tone!” —Marilegny G. (@marimuabeauty)
Get it from Amazon for $6 (available in 28 shades).
30. The Ordinary’s AHA 30% Peeling Solution, aka a more affordable chemical exfoliant than Drunk Elephant’s T.L.C. Sukari Babyfacial. The Ordinary’s solution is formulated with similar ingredients, meant to improve skin texture and radiance by removing dead skin cells and unclogging pores. Reviewers say you’ll get similar results at a lower price point!
Here are some other skincare products designed to help you get a more even skin tone, BTW.
This solution uses a mixture of glycolic, lactic, and salicylic acid. The first two are alpha hydroxy acids (AHAs) that exfoliate the skin’s outer layer while the last one, a beta hydroxy acid (BHA), reduces pore congestion.
Promising review: “This is my new favorite peel product! In 10 minutes, my skin looked glowy and smooth, and felt soft and even. There was zero irritation, just healthy, happy skin. Babyfacial works, but always left my skin red, extra oily, and hot to the touch. Not this product though! Not to mention it literally costs less than 10% of what Babyfacial costs.” —ClaireEB
Get it from Sephora for $9.50.
31. The fan-fave Nyx makeup setting spray that every makeup enthusiast should have in their arsenal. A few spritzes of this miracle elixir will lock your makeup in place, preventing it from smudging, melting, or fading away for up to 16 hours. Reviewers have put it to the test and say it’s a cheaper swap for Mac and Urban Decay’s setting sprays.
This personal makeup assistant comes in three different finishes — matte, dewy, and plump. Fun fact: The reviewer in the second photo said they worked a 12-hour shift bartending and thanks to this setting spray, their makeup still looked fabulous.
Promising review: “Such a great product at an awesome price point. My makeup stays on all day without slipping and this product has become a holy grail makeup essential for me. Especially in the hot summer months, I can really tell the difference in how well my makeup stays on with this product. Really impressed and would recommend it to all my friends and family.” —Cathryn Scharfenberg
Get it from Amazon for $9.46+ (available in four finishes and multiple packs).
32. A cruelty-free brightening facial scrub formulated with Madonna lily for that gorgeous glow, plus lemon peel, French green clay, and sea kelp to really clean out those pores. Word on the Amazon streets is that the results are even better than pricier stuff from Clinique, The Body Shop, and Rodan + Fields.
Promising reviews: “You need this face scrub. Got rid of my obvious blackheads after two to three uses. Just make sure you tone or moisturize after each use. This is much, much better than the $60 scrub I purchased last year at an expensive chain makeup store. Do it!” —WhatTheFrenchRoast
“I have no clue how this stuff works as amazing as it does, but it’s AWESOME! After getting this and using for over a week I officially switched from the Rodan + Fields reversal line to the Acure brightening scrub. It work evens better than products that were costing almost 15x the amount. I’ve even gotten two of my friends to order it and they love it as well. You can’t go wrong.” —Michelle A Malaska
Get it from Amazon for $11.99.
33. Garnier Micellar Cleansing Water you’ll want to try out before you repurchase that $19 bottle of Bioderma. This gem has the same gentle yet powerful makeup-removing abilities, lifting away even waterproof makeup along with dirt and excess oil — all without stripping your skin of moisture.
Promising reviews: “I was skeptical about this product at first but I am so glad I decided to buy it. It really removes my makeup, even waterproof mascara with ease. It has no smell and doesn’t leave my face oily. It reminds me of my Bioderma that I got in the UK. And for this price, amazing!” —Kat
“I’ve been using makeup wipes my whole life because I didn’t even know this existed. I saw it in stores but nobody ever told me what this was. This is literally amazing, buy reusable pads and this and you’re set for life. I’m really upset nobody ever told me what this stuff was. I don’t understand why makeup wipes even exist…this cleanses your face, takes off your makeup. Nobody should not know what this stuff is.” —Amazon Customer
Get it from Amazon for $3.99+ (available in two sizes and in packs).
BTW, this is our budget pick for the best makeup remover!
34. E.l.f. Halo Glow Liquid Filter, aka the budget-friendly version of Charlotte Tilbury’s Flawless Filter. It not only serves as a radiant, blurring primer but also mixes seamlessly with your moisturizer or foundation for that “I woke up like this” glow. And for those days you’re feeling extra, a little dab on top of your makeup makes for the most natural-looking highlight.
It’s formulated with hyaluronic acid and squalene for a boost of hydration!
Promising reviews: “This stuff is so legit I’ve gone through three bottles. Adds the perfect glow to your skin! Sometimes I use it under foundation, and sometimes, I use it solo with a bit of concealer. I will never not repurchase it for the price and how beautifully it sits on the skin. This stuff is viral for a reason!!” —mapagill
“If you like Charlotte Tilbury Flawless Filter, this is leaps and bounds better! Just buy it. The coverage is better and makes my skin have the most amazing natural glow! The colors run with a more warm/yellow undertone, which worked great for me! Spend a fraction of the price and just get it; you will be happy you did!” —Amazonreview
Get it from Amazon for $14 (available in 12 shades).
35. And their Halo Glow Beauty Wand capable of giving that perfect glow without going overboard on glitter. It comes with the softest cushion-tip applicator that glides the product on like a dream. The formula is also buildable so you can choose between that subtle “I was born with this glow” look or you can dial it up to full on sun goddess level.
One reviewer says it’s a good alternative to the Charlotte Tilbury highlighters!
Promising review: “We saw this highlighter in a makeup tutorial video online and thought we would try it. It was an easy decision to purchase it because the price was relatively low compared to other highlighters. It is worth every penny and more! I’ve seen this shade applied on different skin tones and it looks beautiful on everyone! Just the right shimmer, not glitter. It’s gorgeous!” —Joyinmyheart
Get it from Amazon for $9 (available in three shades). E.l.f. also has reviewer-loved blush and contour shades in the same wand design!
36. A Sol de Janeiro fragrance mist in scent Cheirosa ’68 — reviewers are buzzing about how similar it is to the super luxe and famously coveted Baccarat Rouge 540, but with a lighter twist. It’s a blend of sultry jasmine, playful hibiscus, and that warm, sun-kissed musk.
Amazon
Promising reviews: “I finally received my new body spray yesterday and was in complete shock at the resemblance to Baccarat Rouge 540. This body spray is so delicious. It is definitely a Baccarat Rouge 540 alternative. There were so many reviews that said how much this body spray resembled the very pricey perfume, and they were all correct. I absolutely love Baccarat Rouge 540, but it is so expensive compared to other perfumes like Chanel, so I opt not to purchase it regularly. This body spray is a wonderful substitute for overpriced perfume.” —Tina
“I opened up my package as soon as I got it, sprayed it, and could not believe how IDENTICAL it smells to the Baccarat Rouge. It’s literally the exact same. It’s a very warm-smelling undertone of vanilla with the top scents of Brazilian jasmine and ‘sun musk,’ just like the description on the bottle. I would definitely recommend this as an alternative for the Baccarat Rouge 540 if anyone were looking for one.” —Rachel Jackel
Get it from Amazon for $38.
37. Or a bottle of Fine’ry Jungle Santal perfume with the earthy depth of papyrus wood, the subtle, sophisticated twist of oolong tea, and the spicy warmth of cardamom. People are whispering that it rivals those fancy, high-end santal perfumes, but you can stumble upon this treasure in the most unexpected place: Target…TARGET!!!
Target
Promising review: “This fragrance is fantastic!! It changes and develops richer woodsy scents on me. Very similar to Le Labo Santal 33 but much less expensive…lasts all day too!!” —Eufy cordless vac
Get it from Target for $36.99 (and shop all of the Fine’ry scents here).
38. E.l.f.’s Power Grip if you’re all about that locked-in, super grip primer vibe — reviewers claim it’s basically the same as the Milk Hydro Grip. This gel-based hydrating primer is designed to help your makeup cling to your face and ensure it stays in place all 👏🏽 day👏🏽 long 👏🏽.
Promising reviews: “I got a little sample of the Milk Hydro Grip primer, but when I went to buy it…$36 for a relatively small bottle! I wanted to find a good alternative, so I bought this. It is PERFECT! Nearly identical formula. I have sensitive skin and this did not break me out. It really does help keep makeup on all day and makes your skin look smooth. I highly recommend this.” —Allison
Get it from Amazon for $10 (available in two styles).
39. The viral Juno & Co. cleansing balm that’s making waves in the TikTok beauty world. This balm cleanses without stripping the skin’s natural oils, leaving you with a fresh and hydrated ✨ glow ✨. Many reviewers are saying it’s on par with (and even outshines) the pricier ($68!) Elemis Cleansing Balm.
Juno & Co. was founded by Kyle Jiang in California and specializes in clean-ingredient skincare.
Check out this balm in action on TikTok.
I personally use this balm when I double cleanse and I SWEAR by it. Not only does it remove all the dirt and oil you didn’t even know was there, but the texture is so smooth it’s like rubbing butter on your face. I have dry skin and after using this my skin is so hydrated it looks and feels like I just got a facial.
Promising review: “A tiny amount goes a long way!! I ALWAYS have makeup under my eyes after washing my face, but this takes it ALL off! Not even a speck of makeup left! Just massage a little on your face then rinse it off, and your makeup is washed clean off! It’s very moisturizing too! I don’t notice a scent at all, which is perfect for me since I don’t care for scented facial products.” —Audra S
Get it from Amazon for $14.99.
Reviews have been edited for length and/or clarity.
