1. Catrice “Instant Awake” Under Eye Brightener, which became the internet’s holy grail for concealing and brightening dark circles under your eyes so fast that everyone’s old concealers are doing double takes. This lightweight, color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference — one that a lot of reviewers compare to the $33 Becca version.
The color adaptive formula is designed so one of two shades will work on any skin tone.
Promising review: “Girlies with dark under-eyes, probs like myself, need to have a brightener! I used to spend $40 on Becca. This one is better in my opinion!! It’s very pigmented and covers blue hue in the corners of my eyes. It can be worn alone, but I prefer it under my concealer. It blends incredibly well. Very creamy and easy to apply. It will probably last me six months. A little dab goes a long way. It’s extremely buildable, too. I am just so in love. I’m a sucker for saving money, and this purchase just saved me over $30. I will recommend it to all my friends and family. Just BUY it!” —Caitlin Newcomb
Get it from Amazon for $6 (available in two shades).
2. Plus Good Molecules Yerba Mate Wake Up Eye Gel, a cult-fave product that’s giving expensive eye creams a run for their money. This will quickly help minimize eye puffiness and swelling thanks to its winning combo of caffeine and hyaluronic acid — basically an alarm clock for your eyeballs because, boy, howdy are they awake now!!
Promising review: “I never write reviews, but this eye cream has made a difference on my under eyes! I’ve only been using it for a week and I would definitely recommend it. I’ve bought multiple eye creams (expensive brands) and never noticed a difference as fast as I’ve seen using this product.” —Natalie
Get it from Amazon for $5.99.
3. An adorable, roomy duffel bag that’s practically *screaming* “take me on a weekend trip,” — people compare this durable, water-resistant option to Herschel’s duffel and love that it comes with long handles for easy maneuvering and a side panel to hook it to a roll-on suitcase. Bonus: it’s small enough to use as a “personal item” on flights!!
Promising review: “This bag is amazing!! It’s the perfect size for all my gym stuff. Clothes, shoes, water bottle, pre-workout, headphones, toiletries, etc., and it can be made smaller or bigger height-wise with these little buttons they have on the side that you can snap down. Very cute. It also has some inside mesh pockets to help separate things better. If you thinking about it, just buy it! You won’t regret it.” —Sarah Brackenrich
Get it from Amazon for $19.99+ (available in two sizes and dozens of colors).
4. E.l.f.’s Holy Hydration! Lip Mask for anyone who wants to go TURBO on locking in enough moisture for the perfect pout, but winces at Laneige princes. This silky, hyaluronic acid-infused formula is designed not to stick, so it plays nice with other lip products at all times of the day.
Promising review: “If I could give this lip mask 100 stars, I would. What is there not to love about this product? It’s beyond moisturizing and quite soft as you put it on, like butter. The scent has me perplexed. Not sure that’s the correct word to use. I know that scent. It reminds me of something from the ’70s or ’80s. The scent takes me back, but to where I do not know. AAAA++++, it’s a must-buy!” —Stina
Get it from Amazon for $7.
5. A set of wildly popular moisture-wicking double-brushed microfiber sheets with a softness so luxurious that you’ll be like, “Cotton whomst??” Reviewers especially love that the “cooling” effect of these is no joke, particularly for people in hot climates or people experiencing night sweats and hot flashes.
LuxClub is a small business that specializes in soft, durable, luxury-style sheets.
Promising review: “LOVE THESE!! I was searching for a sheet set that would help me sleep more comfortably at night and found these. I have terrible hot flashes with night sweats and get up in the morning just miserable. Of course, these do not eliminate my hot flashes as no sheets will, but they definitely make my nights much more comfortable by eliminating wet bedding, and I definitely appreciate that! Aside from their moisture-wicking abilities, they are very soft, easy to look at, and launder extremely well. I would highly recommend these for anyone shopping for sheet sets and especially for anyone experiencing night sweats!!” —Shannon Warfel
Get it from Amazon for $34.95+ (available in sizes Twin—California King, with deep pockets, and in 37 styles).
6. Eos’ Shea Butter Vanilla Cashmere body lotion, which TikTok is going *feral* over both because of the lightweight, long-lasting moisture, and the soothing, delicious smell that reviewers compare to more expensive brands like Philosophy and Bath & Body Works.
Promising review: “Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on. Gets absorbed quickly, for a lotion rich with oil. Doesn’t leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie, and is a great base layer for fragrance. Very relaxing.” —Dragonheart Jo
“I love everything about this lotion! I had been using a body butter that was ten times as expensive, but I was looking for a cheaper alternative and I am SO glad I found this! I immediately ordered three more bottles.” —Samantha
Get it from Amazon for $8.98.
7. A three-pack of vintage-inspired polarized sunglasses for anyone who needs to stock up on a few “these look like Ray-Bans, but I won’t cry into my Baja Blast if I accidentally leave them in the Taco Bell parking lot” pairs this year. These are especially handy because you can match the subtle prints to whatever ‘fit you’re wearing!
Promising review: “I’ve been buying these for years. They replaced my Ray-Bans that look identical! Fit great, and with the price point, I don’t have to worry too much with my kids and being on the go!” —Jessica M
Get a pack of three from Amazon for $14.99 (clip the $5 off coupon on the product page for this price; they are available in seven sets, two-packs, and individual pairs).
8. A bottle of Elizavecca Hair Treatment, an Olaplex-like repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding. All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out.
This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them!
Promising review: “Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but lo and behold, it was magic! My hair is so strong, silky, and healthy looking after just one use. Plus, you can’t beat the price! Have already ordered another box. I should also add I have curly/wavy hair that’s been colored to a light brown. Buy it!!” —BB
Check out BuzzFeed’s full review of the Elizavecca hair treatment for more deets!
Get a bottle from Amazon for $7.40.
9. A satin cowl-neck midi dress for a perfect party staple, especially because reviewers can’t say enough about how easy it is to move and groove in. Your dance floor priorities are well protected here.
Promising review: “Beautiful emerald green satin dress. It was a gorgeous and sophisticated choice for my friend’s wedding. Received many compliments.” —Bee Browder
Get it from Amazon for $21.99+ (available in women’s sizes XS–XL and in 23 colors and patterns).
10. Essence’s Lash Princess mascara, because TBH, we’ve all wasted too many years and too much money looking for the ~holy grail~ mascara. This one is less than $5, gives you instant length, and is DELIGHTFULLY sweatproof — reviewers call it out as an excellent comparison for Too Faced’s “Better Than Sex” and Benefit’s “They’re Real.”
Hello, that is my face above, because I bought into the hype of all the 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn’t get clumpy, it stays put ALL the livelong day no matter how much you sweat, and you can apply it on very lightly if you don’t want it to look so dramatic, or continue applying for longer lashes each time.
Promising review: “AWESOME. I’ve always bought overpriced mascara. I’m very picky and hesitant, but I saw some reviews saying how awesome this was. I’ll never go back to ‘Better Than Sex’ mascara because that’s what I always use, and I compare it to that. This is the best mascara!! I’ll never go back.” —patrick hauk
Get it from Amazon for $4.99.
11. A stackable oval gem ring so gorgeous and well-made that reviewers use it as a temporary wedding ring when they’re traveling. Psst — people love stacking it with other high quality Pavoi rings!
Emma Lord/BuzzFeed
TBH, I bought this ring after seeing it blow up on TikTok, and I love it. I wear it every single day, and I’ve gotten SO many compliments on it — friends are always stunned when I tell them how cheap it is! I’ve been wearing it for months now without any wear and tear that a quick cleaning won’t fix. Pictures don’t do it justice; it really does ✨gleam✨ like real jewels. (After reading other reviews on the ring, I also use it as a fake wedding ring to encourage humans to leave me alone, lolololol.)
Get it from Amazon for $14.95+ (available in three plates and sizes 5–10).
12. A set of sophisticated cylindrical wineglasses to rival Crate & Barrel’s, and to elevate your Friday wine-cheese-and-Netflix nights so instantaneously that you’ll feel like an extra in one of those Shows About Rich Families Who Fight All The Time.
Joy Jolt is a small business that specializes in modern and pop culture-themed drinkware and kitchen accessories.
Promising review: “Crate & Barrel look for less. These look and feel very high end — almost like a thin crystal.” —Lauren
Get a set of two from Amazon for $11.95 (clip the $8 off coupon on the product page for this price; available in three styles).
13. An affordable, Lululemon-esque longline sports bra so comfy, supportive, and versatile that reviewers love it both for outdoor workouts, gym use, *and* errand running. This is designed be supportive without being too compressive, with lightweight fabric that keeps you breezy in the heat.
Promising review: “LOVE. It is super comfortable to wear and is great for supporting my chest when I go on a run. Doesn’t collect sweat. Very nice and cool material for hotter environments. I have it in so many colors because I love them so much. HIGHLY recommend!” —Cheyenne
Get it from Amazon for $18.39+ (available in women’s sizes XS–XXL and 29 colors).
14. A nine-pair set of hypoallergenic golden hoop earrings because sometimes you have to get the outfit vibe just! right!!! which means mixing things up from your usual go-to hoops (bless their overworked hearts). This gives you plenty of affordable, chic options so you can try out a different set every day of the week.
Promising review: “I’m picky when it comes to jewelry and love these. They haven’t tarnished on me at all or hurt my ears, and the gold isn’t tacky looking. Love the variety and you can’t beat the pricing. Also, a great gift!” —Marisa
Get a set of nine from Amazon for $15.99 (also available in silver and rose gold).
15. A cult-fave supportive seamless compressive bodysuit that reviewers swear is a cheap alternative to Skims and makes for such a perfect summer staple that people are stocking UP on Amazon. Not only does this come in a bunch of neutral and fun colors, but it tucks easily into pants and skirts alike, so you can move and groove without worrying about your top moving somewhere it shouldn’t.
Shaperx is a small business that specializes in supportive, compressive bodysuits in a variety of styles.
Promising review: “I bought this on a whim, seeing it on TikTok, desperately looking for solutions, and was SHOCKED at how snatched it made me. My top fits perfectly now! I am sooo grateful I can wear this top to my event without it gaping between the buttons. Not only that, but so many clothes in my closet fit me again! I had a ton of silk blouses that were busting out between the buttons around the bust, and now they all look so smooth and fit perfectly.” —lydia velichkovski
Get it from Amazon for $37.99+ (available in women’s sizes XXS–5XL and 11 styles, including shorts and thong style)
16. An easy-to-apply one-hour (!!) self-tanner so much cheaper and more effective than its competitors that your medicine cabinet will laugh at the old versions you used. This vegan blend is easy for beginners to use without streaking or uneven patches, and although the tan is instant, the fade is nice and gradual.
Promising review: “If you use St. Tropez tan products or any fake tanner, do yourself a favor and try this. This stuff is AWESOME. Dries quickly, lasts longer, does NOT make your skin stinky, applies evenly, and you get a fair amount of product!! Other tanners I’ve used become VERY noticeable when they start fading. Gross hand lines, patchy white spots, etc., but not this stuff. The best one-hour tan I have ever used!” —Amazon Customer
Get it from Amazon for $9.97 (available in 16 styles).
17. An affordable cult-favorite luxury-scented candle with a scent reminiscent of Le Labo’s Santal 33, and a throw so satisfying that reviewers can’t stop gushing about it. If you’re in the market for a signature scent for your space, look no further than this jasmine, oud, and sandalwood blend.
Lulu Candles is a US-based small business that specializes in scented candles and perfumes.
Promising review: “This is such a great candle that fills the room quickly with a really nice strong smell that is soothing and relaxing. I was looking for a less expensive Le Labo Santal 33 scent candle and this one is very very close! It’s a bit stronger, but I love it! The shipment arrived fast, and I just love how fast it fills up the room without being lit for so long!” —Cristina Bertolotto
Get it from Amazon for $19.95+ (available in three sizes, in gift box options, in packs of two, and in a variety of scents).
18. A pair of delightfully chic open-toed memory foam slippers so you can get all the comfort and support of these cozy soles *without* overheating. Reviewers compare the style to Uggs, and because the soles are anti-slip and water resistant, you can also wear them out running errands 👀.
Promising review: “These slippers are amazing. They are so comfortable and look so expensive and high quality for the low price. Great for after the shower and wearing around the house and super easy to wash in the washing machine. I’ve had these for over a year, and they are still in perfect condition.” —Sydney Nicole
Get it from Amazon for $24.99 (available in women’s sizes 6.5–12 and five colors).
19. A set of chic, highly popular wireless Bluetooth earbuds reviewers compare to AirPods, except arguably better — these are completely waterproof (as in, you can sweat in them in the heat and then FULLY take them in the shower) and come with several silicone earbuds to get the best fit possible.
These come with a wireless charging case that provides up to 14 hours of charge (with the earbuds able to play for four-plus hours with each full charge).
Promising review: “I previously had Beats headphones that broke within three months. I bought these to replace my Beats headphones, and will never turn back. These headphones are amazing. They have a very long battery life. I love the case they come with. I use them in the gym four days a week, and they have not become waterlogged. If you’re looking for reliable headphones, I would highly recommend these!” —Tiffany
Get it from Amazon for $19.99+ (clip the $5 off coupon on the product page for this price; available in five colors and two sizes).
20. A layered necklace set to add such instant sophistication to any outfit that it might just be worth keeping an “emergency” one in your purse for days when you make last-minute plans and need to jazz up your post-office look. ✨
Amazon
Promising review: “I love the ways these layering necklaces look! I haven’t taken them off since I received them and they look brand new still. I’ve worn them in the shower, pools, and beach and they are still perfect.” —Allison Kwong
Get it from Amazon for $13.59 (available in three finishes and 16 other styles).
21. A ~weightless~ liquid cream blush with some real Rare Beauty blush energy that’s having a whole moment and a half on Amazon right now. Reviewers adore how high-pigmented and blendable the colors are and how soft and dewy the effect is on their skin.
Promising review: “Creamy and blendable. These are great blushes and have lots of pigmentation. Very creamy and has a smooth application on the skin! It is a great [alternative] to the Rare Beauty blush. It lasted me the whole day and did not melt off. It has a lot of coverage and does not need too much when applying.” —Harsh Argawal
Get it from Amazon for $7.99 (available in 12 shades and in sets).
22. A pair of breathable satin pajamas designed to feel like silk against your skin, so you can pretend you’re staying in a hotel suite instead of the same bed you frequently find stray Goldfish crumbs in between laundry days.
Promising review: “These feel GREAT against my skin. I love wearing satin because it’s so comfortable, but it’s always a gamble, especially when you buy online. I’ve bought certain satin sleepwear on Amazon that’s too thick for my liking, but these are something else! They’re lightweight, comfortable, and feel expensive. Breathable in hot weather but still keeps me warm when cold. I loved them so much I ordered three in different colors!” —AP
Get them from Amazon for $29.99+ (available in women’s sizes S–XL and 10 colors).
23. E.l.f.’s new sheer tint, hyaluronic acid-infused moisturizing “Squeeze Me” lip balm that comes in flavors like Vanilla Frosting, Honeydew, and Peach. It is 2024, and we deserve an affordable way to perpetually taste like birthday cake!!
I love love love this lip balm. I compare it to the $24 version from Summer Fridays, which I’ve been splurging on — I love that brand because it lasts so long and is so high quality, but this $4 E.l.f. version feels comparable and, more excitingly, comes in smaller versions so I can stock my totes and bathroom with them whether I’m at home or on the go. It’s hydrating, lightweight, doesn’t get sticky, and adds a perfect ~subtle~ gloss whether I’m using it alone or on top of a lip color. I love the vanilla flavor so much, it’s got a similar vibe to the birthday cake flavor that Glossier sometimes carries.
Promising review: “I have one in my car, one in my purse, and one at home. These just feel so good on your lips! The flavors are very true to their name. They are pretty small though, so if you use it often it won’t last long (which is another reason I have three of them), but for $4 each it is worth it. I sometimes like using this before putting on the E.l.f. Lip Reviver Oil. Such a great base to an awesome lip oil!” —Jax
Get it from Amazon for $4 (available in five flavors).
24. A set of cult-favorite, absurdly affordable moisture-wicking exercise socks to spare you both from blisters and the ridiculous price of socks from name brands.
I have been buying a new set of these every year since 2020, and they have kept my VERY blister- and chafing-prone feet snug and moisture-wicked on every single long run. They’ve essentially phased out any of my other socks, because they’re extremely comfortable to boot. As a runner who often clocks in 25+ miles a week and often in some “yikes!” summer heat, I cannot recommend these socks enough.
Promising review: “These socks are designed perfectly for running socks. The bottoms and toes are thick, the tops are thin, the lower heel is reinforced, the heel top has a tab that provides extra cushion on the Achilles where some shoes like to wear into you. The size is true to fit. I’ve purchased many packs of these and they are the best I’ve tried.” —SmokeyBear
Get a pack of six from Amazon for $16.95+ (available in nine color combos and sizes S–L).
25. A bottle of Nyx matte setting spray for anyone who wants the all-day protection of Mac and Urban Decay’s setting sprays without the price tag — this matte finish will lock your look in place in just a few seconds, even on days when the sun is trying to melt you like an ice pop.
Promising review: “Expensive isn’t always better. I tried this spray before spending the day outdoors in 90-degree heat at Disneyland, and the only place my makeup moved was on the tip of my nose because I have allergies and use a lot of Kleenex. But otherwise, it looked as fresh as it did when I put it on. I’ve used Mac and Urban Decay setting spray, and they never worked as well as this stuff. I am completely amazed. Definitely give it a try.” —DH
Get it from Amazon for $9.97 (also available in dewy and radiant finishes, and a jumbo size).
26. A six-piece (!!) set of high-performance matte lipsticks at a *fraction* of the price of its competitors that stays the heck put without drying or cracking your lips by the end of the day. (Seriously, reviewers are DRAGGING major brands in their comments, these are so cheap and effective.)
Promising review: “What can I say, I saw a TikTok about this lipstick, and for $10 had to try it! The reviews are right, for some reason, this lipstick is better than even $20 name-brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging, and had to be removed with a makeup wipe. Fantastic product!!” —Claire
Get a six-piece set from Amazon for $8.99 (available in five sets).
27. A ridiculously soft oversized hoodie reviewers compare to $$ brands like Skims, Aritzia, and Abercrombie. You know how on TikTok sometimes people say “this hoodie hoodies” like it’s a noun and a verb? Enter this cult-favorite, reviewer-beloved hoodie, which does, in fact, hoodie.
Promising review: “I’m obsessed with this hoodie. I’ve been looking for a warm, soft hoodie with a big hood for a long time. This quality is excellent and feels more expensive. It is an oversized fit. I usually wear an XL top and sometimes L. The large fit perfectly! I want one in every color now.” —LindsayW
Get it from Amazon for $23.99+ (clip the 20% off coupon on the product page for this price; available in women’s sizes XS–XL and 27 colors).
28. A Revlon one-step hair dryer and volumizer to dry your hair as you style it and give your ‘do an incredible amount of volume and shine, without the cost of a pricey blowout. Psst — reviewers compare this to the $599 (!!) Dyson Airwrap.
Unlike other hair dryers, this one can be held closer to the roots and scalp for a higher volume and lift, and helps you curl hair at the end while it dries. It comes with three heat settings and is designed to work on all hair textures — reviewers with 2a–4c hair mentioned it works for them, and especially noted that it helps cut down on drying time!
Promising reviews: “I’ve had my eye on a Dyson Airwrap, but given the cost, I figured I’d try this while I save up. This thing is fantastic. I have waist-length hair that’s naturally straight, but gets frizzy when damp. I’ve had salon blowouts that have left my hair looking great, but I simply can’t manage a round brush without it getting tangled in my hair. This device has been a game changer. It works best if you air dry for a while before you use it, then use it to finish your style. My hair miraculously doesn’t get snarled in it, and it leaves my hair looking like I’ve had it professionally styled. I love it, and I’m no longer interested in blowing $500 on a Dyson. Highly recommend!” —Ilsa
Get it from Amazon for $37.96 (available in nine colors).
29. A pair of ~dreamlux~ leggings made with an oh-so-buttery soft material reviewers compare to Lululemon’s Align … but WAY cheaper. If you’re looking for a reliably squatproof, comfy, compressive legging, look no further than these.
Promising review: “Super comfy. I usually don’t write reviews, I tried this first before buying Lulu, and these are the most comfortable leggings for every day and even for workouts. Highly recommended!” —Criselle Johnson
Get them from Amazon for $29 (available in women’s sizes XXS–XXL, two inseams, and 21 styles).
30. E.l.f.’s Holy Hydration! Makeup Melting Cleansing Balm, which is an absolute *treasure* among reviewers with sensitive skin. This nourishing blend contains hyaluronic acid to hydrate skin and help protect your moisture barrier, gently cleansing your skin of potential irritants *and* helping prevent more from working their way in. (Psst — reviewers say this is an excellent comp to expensive versions like Farmacy!)
Promising review: “E.l.f. has really stepped up their game lately! I was using Farmacy Makeup Meltaway, and I loved it, but it was very expensive. I decided to try the E.l.f brand because of the price, and it’s the exact same thing! For $11, you can’t go wrong with this product. I wear waterproof mascara, and this makes removing it super easy! My face feels super clean and hydrated after using this product. The product lasts for a good amount of time, too.” —Haley McCaulley
Get it from Amazon for $5+ (available in multiple sizes).
31. A Cosori gooseneck electric kettle designed as an alternative to the fast-boiling Fellow Stagg kettle both in style and functionality. This is the *ideal* kettle for anyone in a true love affair with coffee or tea — this comes with five easy-to-use temperature presets to get the exact amount of heat you need for your perfect brew, and the gooseneck design allows you to control the flow of water more precisely. Bonus: you can use the “hold temp” function to keep water warm for up to an HOUR if you’re vibing around the house.
Promising review: “The Fellow Stagg alternative you’re looking for. I’ll be honest, I was one of those Fellow Stagg cultists and mine broke after some time using it. I’m so glad I checked reviews on Reddit and Amazon, because this thing is amazing. It looks modern and sleek. The temperature controls are accurate and plenty. The boiling speed and ‘hold’ function are amazing. And most importantly, the price is 1/3 of the Stagg (less if on sale!!).” —JLS
Get it from Amazon for $59.99 (available in three styles).
32. A Petcube, which is basically a Furbo without all the extra bells and whistles — this super-reliable pet-monitoring camera has a wide angle and night vision so you can check on your pet 24/7 and even talk to them, giving you a whole new peace of mind whenever you leave the house.
Amazon
Check out a TikTok of the Petcube in action.
Petcube is a California-based small business established in 2012 that specializes in interactive HD pet camera products.
It’s also app-enabled and can send you instant notifications, sync with Amazon Alexa, and even access a vet on demand if you notice any weird behaviors.
Promising review: “Unbeatable for the money. I needed a way to keep an eye on a new 4-month-old puppy who kept digging holes in my yard. I didn’t expect a lot for $39, but I was pleasantly surprised. The video is quick to get started and very clear, zoom is quick, and the night vision actually works. I haven’t used any of the other features yet, but these alone make this a great value! Far exceeding what I expected.” —Rick Grisham
Get it from Amazon for $31.99 (available in multi-packs and with a subscription).
33. Maybelline’s Total Temptation Eyebrow Definer Pencil, an easy-to-use, subtle eyebrow filler just as effective as the ones triple its price — reviewers call it out as an excellent alternative to Benefit’s Goof Proof and Anastasia Beverly Hills’ Brow Wiz.
Amazon
The tool comes with two ends, one a small eyebrow brush and the other a specially edged-eyebrow pencil.
Promising review: “I bought this because it looked like the Goof Proof brow pencil, and I was tired of spending ridiculous amounts on that! I actually like it better than Goof Proof (and for a quarter of the price)! I find it even creamier and easier to use. The tip is perfect if you have a good amount of brow to fill in.” —Liza T.
Get it from Amazon for $8.54 (available in five shades).
34. A set of satin pillowcases that not only have a cooling effect, but are soft on your skin and create less friction for your hair so it won’t get as tangled while you sleep. Reviewers especially love these because they’re an affordable alternative to ones that typically run $18 per case!
Promising review: “My hair has never been better! I got this because of TikTok and it has done wonders for my hair. My hair isn’t frizzy or dull-looking when I get up in the morning.” —Aaron Key
“These are really nice — perfect price point too. There’s no difference between these and the same pillowcases from Kitsch at three times the price.” —Keri
Get a set of two from Amazon for $9.99 (available in 40 colors and four sizes).
35. A deliciously soft waffle weave blanket designed with bamboo that makes it so light and airy that reviewers compare it to expensive brand names.
Promising review: “I have a waffle blanket from Garnet Hill on my own bed and was looking to purchase another for my guest room, but couldn’t stomach the price tag for something I wasn’t going to use personally. This Bedsure blanket is a great alternative — soft, comfortable, and launders well. I layer it with a quilt in the colder months and fold it up as a throw blanket in warmer months.” —Vee Ess
Get it from Amazon for $29.99+ (available in 17 colors and five sizes).
36. A pair of classic white sneakers for anyone who needs a chic “go-to” shoe but doesn’t want to deal with the sometimes EXORBITANT prices of ~brand name~ sneaks. These are sleek, comfy, and won’t make your bank account blink at you pointedly.
Promising review: “I’ve been looking for a sturdy, casual pair of white sneakers for a while now, and these fit the bill! I’m a teacher and Mom of two, so I’m constantly moving. I was worried about them getting uncomfortable and dirty quickly, but they are my daily go-to shoes now. They even survived a muddy Easter egg hunt with just some hot water and dish soap. 100% recommend. Added bonus: they go with EVERYTHING!” —Theresa Oliviero
Get it from Amazon for $25.99 (available in women’s sizes 5–11).
37. An oh-so-chic Lululemon-inspired mini belted pack (aka ~fanny pack~) you can wear around your waist or shoulder for a lightweight bag alternative when you’re on the move. A lot of reviewers mention how genuinely *stunned* they are by how much this little bag can secretly carry.
Promising review: “TikTok told me this compared to Lululemon, and it’s true, it is. Love this little bag! And the price — you can’t beat it.” —Jolie
BuzzFeeder Elizabeth Lilly also owns this — she packed it as her only bag for a busy trip to Iceland, and not only did it hold a ton and keep her hands free, it easily fit around her waist over her outerwear.
Get it from Amazon for $13.98 (available in 30 colors).
38. A supremely soft hooded bathrobe reviewers say serves some Barefoot Dreams energy — it’s lightweight, ridiculously plush, has pockets (!!), and is designed to never shed. Truly, no notes.
Promising review: “Amazing, I absolutely loved it! Fits perfectly and the length is really good. The material is comfortable, warm and hasn’t faded after washed. I also like the pattern of this robe. Now it is part of my daily wardrobe.” —Ivy
Get it from Amazon for $33.57+ (available in eight styles).
Reviews have been edited for length and/or clarity.
