37 Products From Amazon's “Internet Famous” Section That *Whoops* Are About To Sneak Their Way Right Into Your Cart
Fun fact: Amazon has an “Internet Famous” section curated with TikTok-viral products. Here are a few of the current ones so beloved by reviewers that they are *definitely* worth the hype:
1. Good Molecules Yerba Mate Wake Up Eye Gel when you wanna ~wake up~ your eyes and keep the “you look tired” comments at bay. This cult-fave beauty product helps reduce swelling and puffiness around the eyes with hyaluronic acid and caffeine. Talk about fuel for your eyeballs!
Promising review: “I love this product and have noticed a huge difference when using it consistently. I am on the younger side and don’t have the worst under-eye bags, but on those occasional mornings when my eyes are puffy with somewhat visible dark circles, this product definitely does the trick! Honestly, I love all the Good Molecules products.” —Hayden Smith
Price: $5.99
2. Or Catrice “Instant Awake” Under Eye Brightener to help liven up your tired eyes with a lightweight formula that delivers excellent coverage in just a few swipes. If you wanna minimize the appearance of dark circles and puffiness, look no further! 👀
The color adaptive formula is designed so one of two shades will work on any skin tone.
Promising review: “I don’t like to wear a ton of makeup, so this is a game changer! I have hereditary under-eye bags. This goes on so easily and you only need a little dab and it makes a world of a difference! Brighter eyes, and doesn’t sit in creases. AND it’s cheap!! Can’t get much better than that! Must have!” —Cassie
Price: $6 (available in two shades)
3. Eos’ Shea Butter Vanilla Cashmere body lotion if you’ve been on the hunt for a lightweight formula that delivers a punch of hydration that *actually* lasts. Oh, and the scent is downright heavenly too. Clicking “add to cart” never smelled so good.
Promising review: “Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on. Gets absorbed quickly for a lotion rich with oil. Doesn’t leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie, and is a great base layer for fragrance. Very relaxing.” —Dragonheart Jo
Price: $8.98 (available in various scents and in packs of two)
4. Essence Lash Princess Mascara adored by literally thousands of reviewers because it delivers on its promises by adding effortless volume and length to your lashes. If you’ve lost years of your life scouring the internet for the ideal mascara, your search is officially over.
Mallory Mower / BuzzFeed
My colleague Mallory Mower swears by this stuff: “This mascara was one of my first BuzzFeed shopping list impulse purchases! I was sold by all the wild customer images (it feels like this stuff makes lashes illegally long!) and positive reviews. I was *so* excited to get my hands on their brown version! I have naturally light lashes and red hair, so black lashes look really unnatural on me. I’ve loved using the brown and having a color that better complements my skin/hair. You can see my before and after photos above. This stuff is magic.”
Promising review: “After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long-wearing. I go from an eight-hour workday right to the gym and sweat [a lot]…and this stuff doesn’t budge! I love it!!” —Carrie E Weikert
Price: $4.99 (available in two colors and in packs of three)
5. Mighty Patches that are ~tiny but mighty~ with the power to draw gunk out of zits. Stick one on at bedtime and behold the amazing results upon waking. Reviewers also love that you can hardly tell you’re wearing one!
BuzzFeed Shopping editor Amanda Davis tried these and says: “I’ve tried various (countless 😅) pimple patches in the past and The Mighty Patch definitely takes the cake. I stick it on and honestly forget that it’s even there. The adhesive is strong, so it stays on during my tossing and turning at night, but I often wear it during the day, too! I work from home, and it’s not noticeable during my video calls which I truly, truly appreciate. I begin seeing the gunk from my zits after 2–3 hours of having it covered, but I leave it on for at least the full six. When it’s removed, it’s like the healing time was sped up and what would’ve taken a couple of days took just HOURS.”
Be sure to read the full Mighty Pimple Patch review for more deets!
Promising review: “These little patches are a miracle worker. When I feel a pimple coming on, I slap one of these on and leave it on overnight and the next day it’s gone before it’s even started. Also have used them on full-blown breakouts and it shortens the healing time. A must-have.” —Chris C.
Price: $11.97 for a 36-pack
6. And some six-hour hydrocolloid nose patches so you can win the war you’ve been fighting against excess oil, pesky pimples, and enlarged pores. You’ll get immense satisfaction from peeling off the patch to reveal all the stuff that was clinging to your skin.
Promising review: “It’s gross in the most spectacular way. The amount of disgusting gunk that came out of my face was appalling and I instantly gagged. However, my nose has never felt so clean and smooth for consecutive days. If you have oily skin I definitely recommend washing your face first and applying it to the nose before moisturizing the rest of your face. If I could give this 10 stars I would. Everyone is getting this for Christmas…maybe because it’s not cheap.” —Justina
Price: $16.55 for a 10-pack
7. A packable ponytail sun visor with a wide brim you’ll carry with you on vacay and beyond — it easily rolls up to fit in your bag *and* you can rock your fave updo while still giving your face ample shade from the sun.
Promising review: “This is perfect for the beach or a day at the pool. It fits well and blocks the sun from my eyes. It’s lightweight and durable. I like how it rolls up and saves space in my bag, too.” —Lindsey T.
Price: $19.99 (available in 10 colors)
8. A NeeDoh Nice Cube if you often find yourself wishing you could just *squeeze* something to keep your hands busy. Your wish is my command! This sensory fidget toy can handle all the squishes and then some. Plus, it’s not sticky or gooey so it won’t be hard to clean.
Promising review: “High quality and very durable! This cube is fantastic for any age and any need. The cube provides slight resistance when compressed, which is both stress-relieving and satisfying!!! Once squeezed, it quickly returns to its natural shape. A great choice!” —Joe Stevenson
Price: $8.25 (the color is either blue, pink, or purple, and gets selected for you at random!)
9. Kahi Wrinkle Bounce Hydrating Multi-Balm, a K-beauty staple that TikTok is rightfully obsessed with — it’s an all-in-one magic stick for your face, eyes, lips, and neck. This moisturizer uses collagen and salmon complex to help minimize fine lines and enhance your natural glow. One order of glass skin, comin’ right up!
Promising review: “Okay! So I was skeptical at first, but honestly this stick is life changing!!! In a matter of minutes, my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me, will def try the others!” —Kristy
Price: $22.99 (also available in six other styles)
10. Joesoef’s pharmaceutical-grade anti-acne sulfur soap reviewers swear by for clearing up skin irritation caused by acne, clogged pores, rosacea, and dermatitis. Many people even say they discovered it from their dermatologist!
Joesoef Skin Care is a small business that specializes in anti-acne skincare products.
Promising review: “I recently saw a dermatologist talk about those clogged pores on and around your nose. If they are of uniform size, they aren’t blackheads. She suggested using a sulfur soap to get rid of or minimize those stubborn clogged pores. This has a slight sulfur smell, it is not overwhelming and it disappears when dried. It works! My pores are much smaller. After applying and drying, moisturize.” —Sandy G
Price: $12.99 (also available in multipacks)
11. Color Wow Dream Coat Supernatural Spray when you wanna walk around with an invisible hair shield that protects your beloved blowout. It’ll keep unwanted moisture away so you can live that frizz-free life. Bonus: The waterproof coating can last up to 72 hours or through 2–3 washes!
12. Sol de Janeiro hair and body fragrance mist for anyone who is already low-key obsessed with their Brazilian Bum Bum Cream and is now on a mission to smell like bottled sunshine 24/7. This one might be worthy of the “buy now” option, tbh.
13. Anua Heartleaf 77 Soothing Toner that’ll help calm irritation and deliver the ~glass skin~ look you’ve been chasing ever since it erupted on TikTok! It refreshes your complexion by gently balancing your skin’s pH so it can better absorb your other skincare products.
14. A customizable Lego bouquet-building set you’ll have a blast putting together, especially considering these beauties won’t die! Don’t forget about all the compliments you’ll get on ’em, too.
Check out this viral TikTok of the Lego flower bouquet in action.
The bouquet includes 15 stems with a mix of flower and leaf varieties, including roses, snapdragons, and poppies, and it uses elements made from plant-based plastic!
Promising review: “These Lego flowers were amazing! I purchased them for my fiancé for Christmas, and we had such a fun time building them together! There is a good variety, getting you lots of different flowers and repetitions of ones that are really nice! For an experienced Lego builder, these are gonna be a super easy build and come together very quickly! For someone not as experienced, it’s gonna take a little more time, but is entirely within the realm of reason! Additionally, they look amazing set up and posed!” —Brayden Rozelle
Price: $47.95
15. A set of retro-style rounded square aviator sunglasses to diversify your accessory portfolio with some vintage flair. It never hurts to have ✨options✨ and you won’t find a better bang for your buck.
Promising review: “These sunglasses are so great, I love them. They are super lightweight, and they look amazing on. The shape and fit are perfect, and they are very comfortable. They are great because they are so inexpensive you don’t have to worry about them, but they also are well made and good quality. Highly recommend if you want a nice pair of sunglasses that don’t cost a fortune.” —Amazon Customer
Price: $14.99 (available in 16 styles)
16. LilyAna Naturals retinol moisturizer that’s made with all-star ingredients, like hyaluronic acid, green tea, jojoba oil, and (of course) retinol. It can help minimize fine lines, fade acne scars, reduce skin texture, and banish breakouts. Soft, supple skin *without* irritation is yours for the taking.
LilyAna Naturals is a family-owned small business using natural ingredients to craft high-quality skincare products.
Promising review: “I wished there was a way to give this product 10 stars. Let me first say I’m a VERY picky retinol user. I usually use a high-end organic product (aka Origins), but I thought I’d give this one a whirl, given the reviews. I’m a tried and proven convert now. I LOVE this product. It is so luxurious and never causes burning, peeling, or redness. Truthfully, I think this is the best retinol cream I’ve ever used and that’s just how it FEELS on my skin. Let’s talk results. This product changed the playing field. With one use, I could tell this was different. I’m addicted now and have a hard time finishing up my other products! People at work ask me what I’m doing to my skin. They tell me how super soft, supple, and radiant my skin looks. I thought it was just me that noticed but others have too. I don’t want to waste any other existing product, so I’m going to still use that up first before ordering more, but once it’s gone, I’ll be ordering this full-time from now on. I’m also going to try out their other products as well.” —GFresh
Price: $14.99+ (available in three sizes and in packs of two)
17. A “beach blouse” because having a go-to cover-up for beach and pool days is basically a wardrobe essential at this point. It’s light enough that you won’t start sweating bullets the moment you step outside. The best part? It’s versatile enough to wear all year long! *Adds to cart immediately.*
18. Or this long-sleeve crochet swimsuit cover-up that comes in so many styles, you may just have to snag more than one. It offers a loose and breezy fit that’ll be *extra* appreciated on warm days spent soaking up the sun.
Promising review: “A must-have! This cover-up is perfect! The sleeve length is dreamy. Truly, I’ve been looking for a cover-up like this since my teens and nothing was ever just right. If you’re on the fence, just do it! Material feels nice. It is a smidge heavy to me, but it will be perfect for the evenings around the pool or on the beach.” —Keirsten
Price: $33.99 (available in sizes S–XXL and 26 styles)
19. Bubble Skincare Slam Dunk Face Moisturizer receiving high praise from reviewers for its ultra-light consistency that goes on super smooth. Wear it solo for an effortless natural glow OR use it as a base before applying the day’s makeup. And the pump dispenses the moisturizer in the shape of a tiny flower, which might be reason enough alone to buy it!
Promising review: “This product is great for sensitive skin because I break out with everything but this. It is so light but extremely moisturizing. It has changed my makeup game as well!! My skin is so soft and not flaky! It is not expensive and works wonders!! It is a great product to use if you are looking for something. I also love the pump bottle!” —Jessica Cheney
Price: $14.98
20. Mielle’s (TikTok-famous) Rosemary Mint strengthening oil — this biotin-infused formula can strengthen hair, smooth split ends, and hydrate dry scalps. It promotes growth at the root and is perf for 3a–4c hair types. Oh, and reviewers swear by it for eyebrows, too!
According to the Cleveland Clinic, some researchers have found rosemary oil to be as effective at encouraging hair growth as Rogaine! And read more about how biotin could help with the fullness of hair at Cleveland Clinic.
Promising reviews: “Legit magic in a bottle. Wish I could order this stuff by the gallon. Took a chance on this because I was desperate, having already spent so much money on luxury and drugstore products with little results. I use this as a pre-treatment on scalp and ends before I wash hair. Scalp has improved dramatically. I feel like there’s not as much breakage/fallout, and my ends are fuller. (This is after like six months, but my scalp was better immediately.)” —Claire Blanchard
I hardly write reviews.. but this one deserves to be written about!! My hair was falling out a LOT, and somehow just with the FIRST application onwards, I started seeing less fall. And now, after four months, I can see hair growth as well, and my hair is already looking thicker!! And I’ve been using it only once a week.. just a few drops and massaging in. Omg, how can anything be so simple and yet so effective!!! Amazing! Amazing!!! Whoever invented this.. hats off!!” —Dee
Price: $9.25
21. An adorably petite crescent shoulder purse when you’re eager to expand your accessory collection but don’t wanna go broke in the process. This tiny cutie is affordable *and* comes in plenty of colors, so you can easily match it with your favorite ‘fits.
22. Makup’s Brow Me if your eyebrow game is on point but also requires a *lot* of effort, maintenance, and $$$. This hybrid wax and sculpt gel helps you achieve salon-level brows at home with a water-resistant formula that truly lasts!
Makup Beauty is a small business that specializes in makeup products.
Promising review: “I’m obsessed with this product. I have my brows micro bladed but I love the look of the bushy laminated brows and this product is my holy grail now. It lasts all day, and I don’t need to have my brows laminated by a professional. I recently went on vacay in Cancun which is humid and these brows didn’t move. Highly recommend!!” —Tammy J
Price: $9.98
23. A darling pair of huggie earrings you’ll never wanna take off considering it’ll complement just about any outfit you put together. And at this price?? Might as well buy all the colors!!
Promising reviews: “Love, love, love, love, love! These earrings are exactly what I was looking for! I wanted one in each of my two holes per ear. They’re dainty and stylish, match with everything, and have a little sparkle. I run, work, shower, and sleep in them with no problems at all!” —Tiffani Lutz
“Go-to huggie earrings! I’ve gifted them to all my friends and family, and they’re perfect for everyday use. If you haven’t gotten them, you need to!” —Amazon Customer
Price: $13.95 (available in four colors and two types of metal)
24. E.l.f.’s Holy Hydration! Lip Mask because sometimes you gotta pull out all the stops to ensure your pout is properly moisturized. This silky-smooth formula contains hyaluronic acid for a delicious punch of hydration. Plus, it won’t leave behind a sticky residue so you can follow it with other lip products as you please.
Promising review: “If I could give this lip mask 100 stars, I would. What is there not to love about this product? It’s beyond moisturizing and quite soft as you put it on, like butter. The scent has me perplexed, not sure that’s the correct word to use. I know that scent, it reminds me of something from the ’70s or ’80s. The scent takes me back, but to where I do not know. AAAA++++, it’s a must-buy!” —Stina
Price: $7 (also available in a set of two)
25. Neutrogena T/Sal Therapeutic Shampoo — it contains 3% salicylic acid to help revitalize dry, itchy scalps by treating the symptoms caused by dandruff, seborrheic dermatitis, and scalp psoriasis. It’ll provide *hours* of relief after washing, thanks to the strong, effective formula.
It’s also free of added color, preservatives, and fragrance.
Promising review: “This stuff really helped eliminate the dry flakes I was having. Every once in a while, my scalp goes through a period where it’s just so dry and itchy. I use this stuff once and it’s drastically improved! I used to use the scented one, but honestly, I really dislike the smell. When I found this scentless one, I was so happy! It really works, trust me.” —Amanda S.
Price: $7.32
26. A spacious waterproof weekender bag perfect for beach days, travel days, and pretty much any other day that requires a trusty bag that can do the dang thing and *actually* hold all your stuff.
It even has a dedicated wet compartment to store dirty clothes and wet towels separately! There are also inner *and* outer pockets for all your belongings.
Promising review: “This beach bag is so pretty and functional. It holds all my items so comfortably. Love the outer pockets for easy access to sunscreen, keys, and hair comb. I love the material and the flip-flops design. Excellent buy that I highly recommend.” —Carmen C.
Price: $24.99 (available in dozens of colors/styles)
27. A pomade hair wax stick if your sole desire is to tame flyaways, baby hairs, and cowlicks so you can achieve the slick-back look you love so much. This residue-free formula is made for all hair types and glides on smoothly to lock strands into place for a long-lasting hold.
Promising review: “I saw this on YouTube and immediately wanted to try it. I have curly hair which I love but sometimes I just want to put it in a ponytail and go on with my day. This is a time saver for all those little hairs that tend to stick up or don’t want to stay in place. I’m not a fan of hairspray, and this even smells nice. I believe it’s a light coconut smell. Overall satisfied, and you don’t need to use much. I took it with me on vacation, and it saved me time in the evening from having to deal with bad hair days.” —Blanca Perez
Price: $7.99 (also available in multipacks)
28. A set of four silicone straw toppers because some of us require a little cuteness in our daily hydration motivation. Bonus points: Your straw will be protected from nasty germs!
29. A simple yet elegant solitaire necklace that’ll add a touch of luxury to any outfit in your closet. If you’re looking for a subtle, affordable upgrade, you’ll keep coming back to; this is it!
BuzzFeeder Emma Lord says: “For what it’s worth, Pavoi — the company behind this piece — has gone TikTok viral time and time again for its classic, modern, and expensive-looking pieces. I personally own almost all my “daily wear” jewelry from Pavoi and swear by it. Everything is so easy to accessorize and makes my outfits look and feel so much more put together, and the pieces are so durable that they’re easily worth twice what I paid. Check out the rest of Pavoi’s line of jewelry for more options, including earrings, bracelets, and anklets!”
Promising review: “I wear it every day! I am shocked at the quality of this necklace. I try to take it off before I shower, but sometimes I forget, and it has held up beautifully. I wear it every day and night, and there is no tarnishing or turning my skin into weird colors. It is definitely worth the money at such a good price. I get so many compliments on it. I’m definitely going to try more from this brand.” —McKenna Oancea
Price: $13.45 (available in three finishes and four chain materials)
30. Neutrogena Ultra Sheer Moisturizing Face SPF 60 Serum so you can grant your skin its one and only wish — to have adequate sun protection *and* be properly hydrated without packing on tons of different products. The lightweight, nongreasy formula won’t leave you with a ghostly white cast and can easily be worn under your makeup. Take that, evil UV rays!!
Check out a TikTok of the serum in action.
Promising review: “I’ve gone through several sunscreens to wear with makeup, and this has been the best for me. I’m a simple girl. I apply this with vitamin C cream, let it absorb, then apply my It Cosmetics CC cream. It acts like a primer for me, and my CC glides nicely over it, no pilling, no heavy or cakey feeling. It’s def lightweight but provides great protection.” —Emily Haynes
Price: $12.53
31. A Cocorrína reed diffuser set to fill your home with a divine aroma that’ll have all your guests asking, “What is that wonderful smell??” Not to mention that it’ll just look really darn precious on your bathroom counter or dresser. Don’t be alarmed when this lovely home accent sneaks its way into your cart!
The set includes one fragrance diffuser glass bottle, one 6.7 fl oz mixture of essential oils combined with fragrance, one piece of real preserved baby’s breath flowers, and eight pure cotton sticks. You can adjust the amount of aroma released by adding or removing the sticks.
Promising review: “I got it for two reasons. One to add a nice fragrance to my entryway and two to add some color. This did both of those things. I received the package carefully packed and no leaks or broken flowers. The quality is great, the scent is nice and not overpowering. I want to get more for other rooms around the house.” —Dakota
Price: $19.99 (available in several scents)
32. Kitsch’s overnight heatless curls set for a quick and easy hairdo you’ll only wish you’d known about sooner. Head to bed with the curlers in and you’ll awake to a set of beautiful, bouncy curls that look like you came straight from the salon — no damaging heat tools required.
This product is designed for use on all hair types!
Kitsch is a woman-owned accessory brand that was founded in 2010. They also sell cute scrunchies, cloth face masks, satin pillowcases, and more.
Promising review: “Honestly, I was so surprised by how well this worked on my hair. The first night, I tried it on two-day hair that was completely dry, and I still woke up with curls the next morning. The following day, I tried it after washing my hair and put it in when my hair was slightly damp, and the curls the next day were so full and bouncy. The curls have lasted really well throughout the day, and I didn’t end up having a flat spot in the middle of the back from separating the two halves of hair to wrap them. Overall, this makes getting ready in the morning so much easier, and I am so glad I have a heatless option to doing my hair now.” —Megan MacGregor
Price: $13.56 (available in 14 styles)
33. A genius 2-in-1 oil dispenser — a single device you can rely on for all your spraying and misting needs. Whether you’re oiling up your popcorn or spritzing a sheet pan of veggies, this dispenser has you *fully* covered.
Promising review: “This works incredibly well. After trying other oil spray containers that were disappointing, it was great to find this one. It has worked perfectly for cooking spraying easily and predictably, and the option to pour makes this my go-to vessel for cooking oil. I’m looking forward to never buying aerosol spray oils again.” —Geoff M.
Price: $8.77 (available in four colors and in sets of two)
34. Salt & Stone extra strength, clear glide deodorant when you’re seeking an aluminum-free option that’ll not only keep you feeling and smelling fresh, but it’ll also hydrate your skin with a winning combo of hyaluronic acid and moisturizer. The delightful scent profiles include santal and vetiver, bergamot and hinoki, and black rose and oud!
Psst — reviewers mention that the Santal & Veviter scent smells a LOT like Le Labo’s famous Santal 33!
Promising review: “Best deodorant ever. I tried it thinking it will be a waste of money, mostly because it’s the most expensive deodorant I have purchased. Though I wish it were a little cheaper, let me tell you, from 8 a.m. to 8 p.m. it was as fresh as if I had just applied it — oh, and it’s the height of summer for me. I expected it to fail me as I do a cycle class at the gym and trust me when I am done I am soaking wet. I got home, and this deodorant is still as fresh as when I applied it. With the bikes so close to each other for the first time I was not conscious of me having workout body odor. This deodorant is now my new best friend!!” —Nashie
Price: $20 (available in four scents and in a pack of three)
35. A set of terry cloth spa headbands perfect for holding your hair back as you apply a face mask, do your makeup, or wash your face at the end of the day.
Promising review: “These headbands are a staple piece for me when I am getting ready for any event. I wear them in the morning to wash my face, do my morning routine and begin my makeup process, and it keeps my hair out of my face perfectly. Not to mention they’re very comfortable, most of the time I forget it’s still on my head!” —Kaitlyn Taylor
Price: $9.99 for a set of two (available in 35 color combos)
36. Marc Anthony “Grow Long” Leave-In Conditioner Spray that helps prevent breakage while gently detangling your precious locks. It’s rich in biotin, vitamin E, and caffeine, making it great for curly, dry, and damaged hair types!
This is designed for all hair types. For results, you should apply it to wet or damp hair from root to end, then style as usual without rinsing out.
Promising review: “This stuff is magical! Honestly, it’s the best leave-in conditioner I have ever used on my hair. I have highlighted long blonde hair that frizzes and tangles easily. I have tried every leave-in product, and none has compared to this one. It softens, hydrates, smooths, and leaves my hair looking like I just walked out of a salon! Not to mention it smells divine!” —Penelope
Price: $6.99
37. A wonderfully sleek and stylish Timex Weekender because your wrist candy game deserves an upgrade, don’t ya think? It has a retro feel that’ll make you feel extra fancy whenever you step out with it — and you won’t have to be glued to your phone to check the time.
Promising review: “I really like this Timex watch. Classic look for an amazing price. I purchased it with the plan to get a leather watch band but I have really enjoyed the green canvas strap, so I have not bothered to upgrade. I also like that I can see the time in the dark with the indigo feature.” —stephanie m.
Price: $39.90 (available in nine styles)
Reviews in this post have been edited for length and/or clarity.
