1. A TikTok-famous “Soft” perfume rollerball that honestly has no right smelling so delectable and layering so well considering it’s only five cash dollars. Reviewers are obsessed with the scent’s warm sweetness with a hint of citrusy zest, comparing it to waffle cones, lemon pound cake, and warm vanilla scones … and this $65 bottle of Pink Sugar 👀.
Promising review: “Like so many, I found this scent on TikTok. I was a bit skeptical at first but finally got around to trying it. First off, this scent smells amazing! Almost every time I’ve worn it, I receive compliments. It has a sweet smell, almost like warm cake or sugar cookies with a hint of lemon. With such an affordable price, I would definitely recommend this to anyone curious about trying it.” —Chrissy
Get it from Amazon for $4.50 (available in two styles).
2. A “Spooky Cutie” adult coloring book for anyone who likes their rest and relaxation with a healthy dose of 👻👻👻.
Psst — you can pick up a cult-fave colored pencil set on Amazon for $9.99!
Promising review: “I LOOOOVE this coloring book! So many cute pages and perfect for spooky season. If you love Halloween and coloring cute images, then this is the book for you. Has a variety of pages and all have the perfect thick lines we all love in coloring books! Add to your cart now!” —Sagrario
Get it from Amazon for $7.99.
3. E.l.f.’s Hydrating Core Lip Shine in the “Ecstatic” shade, which reviewers say captures the some magic as “Black Honey,” the $25 ~universal shade~ from Clinique that’s blowing up on TikTok at a fraction of the price. It doesn’t shift colors as magically as the other version, but it’s a perfect, non-sticky “go-to” lip to keep in all your favorite bags and haunts this fall.
I personally will live, breathe, and die by the magic of $25 “universal” Black Honey version — it lasts FOREVER and also functions as the perfect blush — but it sells out so often that I am also deeply relieved to know it has a cheap alternative in case of lip emergency!
Promising review: “I absolutely love this product. The dark color is perfectly sheer. It also adds the most beautiful color to your lips. I am a Clinique Black Honey lip fan, and this gives me the same look for a fraction of the cost. I love it and have multiple that I keep in various spots. Not sticky either, which is my biggest gripe about lip glosses. My hair doesn’t get stuck in this like some glosses, but I get the shine.” —Hamps5
Get it from Amazon for $7 (also available in eight other shades).
4. A weighted eye mask that’s basically like a weighted blanket for your human eyes, designed to decrease stress and encourage ~deep sleep~. They also feature a 3D contour, so they’re hollowed out in the middle and won’t rest right on top of your eyes.
5. E.l.f’s brand new Lash XTNDR Tubing Mascara, a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the “tubes” slide off in clean, easy swipes at the end of the day when you’re washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required.
Check out a TikTok of the E.l.f. tubing mascara in action.
I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn’t even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I’ve tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I’m like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I’m a big fan of the brown shade (which is what I’m wearing above!), but it also comes in black and soft black.
Get it from Amazon for $7 (available in three shades).
6. A set of “spiky” sensory rings perfect for the back-to-school crowd — you can (silently!) roll these up and down your fingers when you need to focus.
7. Death Wish Instant Coffee Packets so downright (dare I say, DANGEROUSLY) delicious that even the biggest coffee snobs you know might trade in their precious pour-overs. That is, if they can handle the 300 mg of caffeine per cup 👀.
Note: According to the Mayo Clinic, Up to 400mg of caffeine is safe for most healthy adults.
Check out a TikTok of the Deathwish Instant Coffee in action. (Also I read at least one review of someone PUTTING THIS IN THEIR MORNING SMOOTHIE, some of you are WILD.)
Death Wish Coffee is a small business that specializes in coffee pods, grounds, whole beans, and more.
Promising review: “So let me start by saying that this coffee is delicious and works if you’re someone like me who wants to stay awake. I work night shifts at a hospital, and in the mornings, when I get home, I’m quite tired and sleepy. I made myself a cup of coffee and waited for it to work. Now let me tell y’all!!! This coffee kept me awake for hours!! BOY, WAS I WOWED INDEED … best believe I went ahead and ordered three more boxes. This is now my to-go coffee if I need a BOOST!!!!!! If you like coffee and want to stay awake, then BUY THIS COFFEE!!! I’m happy I no longer have to take naps to get re-energized.” —nancy
Get a pack of eight from Amazon for $10.99.
PSST — if you’re a pumpkin stan, you can grab their limited edition pumpkin chai coffee blend as well!
8. A Baccarat Rouge 540-inspired moisturizing body wash infused with white jasmine, red currant, and sweet amber that reviewers swear by for a cheap alternative to keep that delectably luxe scent on them all day long. Nothing wrong with smelling a lil’ ~~expensive~~!
Promising review: “Cremo’s body wash is nothing short of exceptional. If you’re a fan of luxurious fragrances, this product will quickly become your new favorite. It boasts an incredible scent that perfectly mimics Baccarat Rouge 540 — a fragrance renowned for its sophisticated and captivating aroma. What sets this body wash apart is not just its stunning scent but also its longevity. The fragrance lingers beautifully throughout the day, ensuring you stay enveloped in that luxurious aroma long after your shower.” —Ralph D. Thompson II
“TikTok item, lol. This did not disappoint! It’s so hard to find so when I saw Amazon had it back in stock, I purchased it! It smells so good.” —Contessa
Get it from Amazon for $9.99.
9. A nine-pair set of hypoallergenic golden hoop earrings because sometimes you have to get the outfit vibe just! right!!! which means mixing things up from your usual go-to hoops (bless their overworked hearts). This gives you plenty of affordable, chic options so you can try out a different set every day of the week.
Promising review: “I’m picky when it comes to jewelry and love these. They haven’t tarnished on me at all or hurt my ears, and the gold isn’t tacky looking. Love the variety and you can’t beat the pricing. Also, a great gift!” —Marisa
Get a set of nine from Amazon for $15.99 (also available in silver and rose gold).
10. Catrice “Instant Awake” Under Eye Brightener, which will be your holy grail for concealing and brightening dark circles under your eyes when new fall schedules are throwing you for a loop. This lightweight, color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference — one that a lot of reviewers compare to the $33 Becca version.
The color-adaptive formula is designed so one of two shades will work on any skin tone.
Promising review: “Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it.” —Monica T.
Get it from Amazon for $6 (available in two shades).
11. Plus Good Molecules Yerba Mate Wake Up Eye Gel, a cult-fave product for your beauty arsenal that will quickly help minimize eye puffiness and swelling thanks to its winning combo of caffeine and hyaluronic acid. It’s basically an alarm clock for your eyeballs, because boy howdy are they awake now!!
Promising review: “I love this product and have noticed a huge difference when using it consistently. I am on the younger side and don’t have the worst under eye bags, but on those occasional mornings where my eyes are puffy with somewhat visible dark circles, this product definitely does the trick! Honestly love all the Good Molecules products.” —Hayden Smith
Get it from Amazon for $5.99.
12. A ghost straw topper so if any germs try to infiltrate your water bottle, it’ll just be like, “BOO!!!” and scare them all away.
Promising review: “I have had this straw topper for only two days and have already received so many compliments from friends and individuals at the gym. I find it great that you get four toppers for such a good price, but these are such good quality that I don’t imagine they will break easily. The ghost is the perfect size, doesn’t look too big on the straw, and really grips onto the straw! I am someone who likes to celebrate spooky season all year, so these are perfect!!” —Marina
Get a set of four from Amazon for $6.99.
13. A pomade hair wax stick designed to work for all hair types for some residue-free *instant* hold for slick-back ponytails or setting flyaways, cowlicks, and baby hairs into place, if that’s the vibe you’re going for this fall. Reviewers note how easy it is to glide over hair and brush back without leaving hair looking greasy or shiny.
Promising reviews: “I saw this on YouTube and immediately wanted to try it. I have curly hair which I love but sometimes I just want to put it in a ponytail and go on with my day. This is a time saver for all those little hairs that tend to stick up or don’t want to stay in place. I’m not a fan of hairspray, and this even smells nice. I believe it’s a light coconut smell. Overall satisfied, and you don’t need to use much. I took it with me on vacation, and it saved me time in the evening from having to deal with bad hair days.” —Blanca Perez
Get it from Amazon for $7.99 (available in multipacks).
14. L’Oréal Paris Collagen Daily Face Moisturizer so intensely hydrating, plumping, and smoothing that reviewers compare it to the $92 Charlotte Tilbury Magic Cream 👀. Not only is this super effective (and affordable!) for use overnight *and* overtime, but its nongreasy formula makes it play super well with makeup.
Promising review: “I absolutely LOVE this product. The texture is just like the CT Magic Cream. It is super rich but doesn’t make the skin feel greasy. I have extremely sensitive/acne prone skin and this doesn’t break me out at all. I have been using it for about two years now and I will never stop using it. Super inexpensive and works wonders!” —Monica S.
Get it from Amazon for $11.49 (available in two sizes, and unscented and fragranced).
15. And L’Oréal Paris BB Cream, a FAST-acting, anti-redness moisturizer with results that feel like legitimate magic — especially considering its competitor, the Dr Jart+ Cicapair Color Correcting Cream, is over twice as expensive. Reviewers especially love this as a base for their makeup, because it leaves skin super soft and primed.
Promising review: “I’d yet to find anything (even foundation) that could cover up my red areas. Cheeks, chin, nose, and forehead. It comes out green, but has a gorgeous lightweight finish of a tint that indeed covers my redness beautifully. There’s no greasiness to it at all. It dries down to a beautiful matte finish. It’s super easy to use. I use my fingers. The texture is like silk. It leaves my face baby-soft, not sticky at all. It doesn’t settle into my fine lines or wrinkles, and I don’t need powder to ‘bake’ it under my eyes. It also covers the black circles under my eyes.” —Julie F.
Get it from Amazon for $9.82 (available in six styles).
16. A Skims-inspired seamless, compressive ribbed bodycon jumpsuit reviewers love as the ultimate year-round layering piece, pairing it with button-ups, crop tops, and oversize sweaters.
Promising review: “RUN. Don’t walk. I never write reviews but legit as soon as I put this on, I knew I had to share with the world. So surprisingly thick (no fear of see through) and stretchy. The ribbed texture is fun and gives that extra snatch effect.” —bmg
Get it from Amazon for $19.99 (available in women’s sizes S–L and and 10 colors).
17. An affordable cult-favorite luxury-scented candle with a scent reminiscent of Le Labo’s Santal 33, and a throw so satisfying that reviewers can’t stop gushing about it. If you’re in the market for a signature scent for your space this fall, look no further than this jasmine, oud, and sandalwood blend.
Lulu Candles is a US-based small business that specializes in scented candles and perfumes.
Promising review: “This is such a great candle that fills the room quickly with a really nice strong smell that is soothing and relaxing. I was looking for a less expensive Le Labo Santal 33 scent candle, and this one is very, very close! It’s a bit stronger, but I love it! The shipment arrived fast, and I just love how fast it fills up the room without being lit for so long!” —Cristina Bertolotto
Get it from Amazon for $19.95+ (available in three sizes, in gift box options, in packs of two, and in a variety of scents).
18. A container of Cinnamon Toast Crunch Cinnadust so absurdly delicious that all food will just become a mere canvas for putting Cinnadust on. Reviewers use this on everything from coffee to toast to yogurt to fries to popcorn to sweet potatoes to ice cream to — you know what, I’ll let you decide on your cinnajourney for yourself.
Check out a TikTok of the Cinnadust in action.
Promising review: “I would order again, 10 out of 10. Try it on yogurt, ice cream, toast, carrots, and amazingly I saw a TikTok challenge with it on hard boiled eggs. It is stupendous!!!” —ThatGuy
Get it from Amazon for $3.49.
19. A Dash mini maker with so much fast cooking potential that your tastebuds will *sing* — reviewers use this for anything from whipping up eggs to grilled cheese to pancakes to cookies. People who live alone or in small kitchens swear by this as a fast, easy cooking hack.
Promising review: “This is the perfect easy breakfast sandwich maker. It cooks the egg perfectly (I used jumbo eggs, and it worked perfectly just like regular eggs). It’s honestly one of my personal favorite appliances. I just had a baby, and having something I can crack an egg into and let it sit to cook without having to flip and it’s done within five minutes is honestly a lifesaver, and it cleans super easy! 10/10 I love this thing; it’s just like my George Foreman!” —Emily
Get it from Amazon for $12.99 (available in six colors).
20. A high-quality, *just* compressive enough layering T-shirt reviewers love so much that a ton of them tried it and immediately ordered more colors to stock up. This shirt is double-lined but still feels lightweight on the skin, giving a sophisticated, expensive look with a casual feel. Reviewers compare it to Skims at a fraction of the price!
Promising review: “At first, I was a little skeptical — I have been wanting to find a Skims-like material shirt for a while but didn’t want to pay the price of one, LOL, and this shirt feels amazing. I will be getting one in every color now.” —Julianne
Get it from Amazon for $14.99+ (available in women’s sizes XXS–3X and in 29 colors).
21. A pair of classic round polarized sunglasses so you can have the elevated look of Ray-Bans without the constant fear of losing $300 sunglasses somewhere because you got distracted squinting at a meme on Instagram.
Promising review: “Sojos have been my number one choice of sunnies for years now. Even if Ray-Bans were this price, I’d still choose Sojos. They are high end quality without the price tag, lightweight yet durable, truly polarized, fashionable, comfortable, the list goes on! They are the best of the best, don’t hesitate, just buy them!” —maggie
Get it from Amazon for $14.99 (available in eight styles).
22. A set of espresso martini mix packets that make this fall cocktail staple a little TOO easy to recreate at home — all you need to do is add vodka and water, and BOOM. That’s that you espresso.
Craftmix is a small business that specializes in instant drink mixers.
Promising review: “The closest thing to creating a drink from scratch as you can get! Tried the variety pack and the espresso martini mix, and it was a hit with folks, and most couldn’t believe it when I told them it came from a packet. Especially if you’re thinking of hosting or making drinks in batches, Craftmix is a real timesaver. Would definitely recommend and plan on repurchasing for future get-togethers!” —Kenneth Walfred Fojas
Get a pack of 12 from Amazon for $16.99 (available in eight other flavors and a variety pack).
23. An oversize, lightweight knit button-up cardigan with a vibe reviewers compare to the beloved Jenni Kayne “Cocoon” cardigan. This is just *begging* to be layered with all your coziest looks, and it this price point, it might be an investment to grab a few colors to have on hand 👀 .
Promising review: “The sweater is extremely comfortable and high quality, and the color selections were awesome. I chose the cognac color which is kind of a taupe-ish brownish color. Bought it to match some khaki boots, and the match was terrific. The pockets are nice. The sweater is roomy. The sleeves are a good length. The thickness is perfect for warmth without being overly bulky. I really like this sweater and will order more colors.” —Alana Mohacsi
Get it from Amazon for $35.99 (available in women’s sizes XS–XL and 29 styles).
24. A classic herringbone necklace so close in style to the Tiffany HardWear version that you might blink and mistake it for the real thing (imagine being able to drop $13,000 human dollars on a necklace though, MY STARS).
Amazon
Promising review: “I’ve been thinking about purchasing the Tiffany version of this necklace, but when I saw this one, I decided to purchase it. So glad I did. It is beautiful and very substantial. When I first put it on, couldn’t believe the weight, in a good way. Feels and looks expensive, and the color of the gold is perfect, in my opinion; not too yellow or orangey. Love, love, love this necklace!!!” —FAXA10
Get it from Amazon for $20.99 (available in five styles).
25. And a stainless steel statement ring with a compelling vintage-style cut that will subtly elevate a look without drawing *too* much attention. Reviewers note that despite the price, it looks and feels like a much more expensive version.
Promising review: “A gift from me to me … and I love it! It’s nice and heavy —doesn’t feel at all cheap. I get compliments every time I wear it. So glad I treated myself!” —Christianne Chase
“Love the ring. Wasn’t sure my hand could carry off a big ring but decided to try when I saw this one. It is well made and looks expensive. It makes me smile.” —D. Schegel
Get it from Amazon for $13.99 (available in three styles and sizes ).
26. A pair of high-waisted crossover flare leggings your butt will thank you for in advance — these are the ultimate in comfort and breathability while still staying on trend. Reviewers who have more expensive pairs from Lululemon, GymShark, and Aerie actually say they *prefer* these over them.
Promising review: “I had these leggings in my cart, and I contemplated as I typically buy Lululemon leggings, BUT your girl is on a BUDGET right now, so I decided to buy these. The day came, I received them, and Y’ALL, my butt…scrumptious. These leggings are very breathable, they are not see-through at all, and they hug my hips and make my lower body look amazing.” —Andrea
Get them from Amazon for $28.99 (available in women’s sizes XS–XXL, 6 styles/inseams, and 28 colors).
27. A compressive cropped zip-up workout jacket so chic that you’ll want to stock up on them not just for workouts, but errand running and days when your schedule is just “go go go.” This is a great way to add some Lululemon-esque pieces to your rotation without breaking the bank!
Promising review: “Lululemon WHOOOO? Great quality, washed well with my regular laundry. Retained it color and shape. I wore it for a back day at the gym and it was extremely comfortable/durable, no issues! I will keep buying these crop jackets. Also if you have a bigger chest I suggest you size up!” —Amazon Customer
Get it from Amazon for $29.99 (available in women’s sizes XS–XL and 14 styles).
28. A set of PaintLab press-on nails to save you SOOO much money getting them done at a salon — especially since you can ~trending~ prints for this fall, including cheetah print, which is having a big moment right meow. 🐾.
PaintLab is a small business that specializes in unique press-on nails and nail and beauty accessories.
Promising review: “I was initially concerned that these nails might be cheap due to the price, but they exceeded my expectations. They are sturdy and don’t bend like other brands I’ve tried. Plus, the designs are incredibly fun and eye-catching.” —Emma Wood
Get it from Amazon for $12.99 (available in 34 prints).
29. A cozy mockneck half-zip pullover that will make fans of Lululemon go 👀 — this has the same soft, comfy, but elevated vibe of their version, at a fraction of the price.
Promising review: “I now have two of these fleeces and I am obsessed. The fit and crop is perfect and the fleece is high quality and so so warm and soft. I’ve worn it, hiking, pair it with jeans and dressed it up a bit or even work from home in the winter.” —Ali
Get it from Amazon for $31.99 (clip the 20% off coupon on the product page for this price; available in women’s sizes S–XL and eight colors).
30. A six-piece (!!) set of high-performance matte lipsticks at a *fraction* of the price of its competitors that stays the heck put without drying or cracking your lips by the end of the day. (Seriously, reviewers are DRAGGING major brands in their comments, these are so cheap and effective.)
Promising review: “What can I say, I saw a TikTok about this lipstick, and for $10 had to try it! The reviews are right, for some reason, this lipstick is better than even $20 name-brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging, and had to be removed with a makeup wipe. Fantastic product!!” —Claire
Get a six-piece set from Amazon for $8.99 (available in five sets).
31. A set of iridescent fall-themed window clings so you can decorate with little mushrooms and leaves on the glass *and* enjoy the magic of the rainbows reflecting in your space as the sun goes down.
Promising review: “This brings so much cheer to my home. It’s so pretty, tasteful, and well-made. The quality is great, and it’s so easy to use or reuse time and time again.” —Michelle Daschner
Get it from Amazon for $13.90.
32. A chic patch pocket “shacket” styled like the Sezane Betty jacket, and built to be the perrrrrfect transitional weather option on those days when it’s not quite cold enough to whip out anything too heavy yet.
Promising review: “I got the green one from Amazon in attempt to find a more affordable option after getting the rose one from Sezane, and I’m loving it. They are identical looking. Quality is great as well. It is cropped and shorter, but fits well with high rise pants. Will definitely consider getting more colors!” —Fer L
Get it from Amazon for $42.99 (available in women’s sizes S–XL and seven colors).
33. A set of wildly popular moisture-wicking double-brushed microfiber sheets with a softness so luxurious that you’ll be like, “Cotton whomst??” Reviewers especially love that the “cooling” effect of these is no joke, particularly for people who get night sweats or hot flashes.
LuxClub is a small business that specializes in soft, durable, luxury-style sheets.
Promising review: “LOVE THESE!! I was searching for a sheet set that would help me sleep more comfortably at night and found these. I have terrible hot flashes with night sweats and get up in the morning just miserable. Of course, these do not eliminate my hot flashes as no sheets will, but they definitely make my nights much more comfortable by eliminating wet bedding, and I definitely appreciate that! Aside from their moisture-wicking abilities, they are very soft, easy to look at, and launder extremely well. I would highly recommend these for anyone shopping for sheet sets and especially for anyone experiencing night sweats!!” —Shannon Warfel
Get it from Amazon for $34.95+ (available in sizes Twin—California King, with deep pockets, and in 37 styles).
34. Hair Chemist’s Sleek Spray, a humidity-resistant styling spray to help minimize frizz in humid climates and boost shine. If you’re hooked on the $28 Color Wow Dream Coat that’s been blowing up TikTok the past few years, you might want to try out this cheaper alternative!
Promising review: “I have very wavy hair that doesn’t like humidity. It frizzes and tries to re-wave itself whenever I’ve straightened and gone out in the humidity. I tested this out on a 10-minute walk this morning with my dog in 97% humidity, and there were very minimal flyaways and very minimal, almost non-existent waves. This product is super lightweight and doesn’t make my hair greasy, which I’m prone to. I’d rate this 10 stars if I could! The smell is nice, too.” —Jaime
Get it from Amazon for $13.02.
35. A mini weighted blanket perfect for people who want a quick dose of calm and relaxation, but don’t want to overheat or commit to the whole heavy shebang of a full-size weighted blanket. This one’s the perfect size to easily drape over yourself on the couch.
Read more about how to choose a weight and what these blankets help with and how from Cleveland Clinic.
Promising review: “I love weighted blankets, but I always get way too hot with them. This is perfect because I can cover up the half of my body that I want the weighted feeling on while the rest do my body gets to stay cool. It is perfect for me.” —Patricia Newt
Get it from Amazon for $23.99+ (available in three weights and five colors).
36. A chic wax melt warmer that blends so seamlessly with the rest of your decor that it will give a vibe of ~quiet luxury~.
Amazon
37. A set of limited edition Pumpkin Pie ChapSticks, the ultimate autumnal life hack to let you enjoy the flavor of it ALLLLLL autumn long. A bargain, really, when you consider three of them are cheaper than a pumpkin-flavored drink!
Reviews have been edited for length and/or clarity.
