We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
TikTok keeps selling out this ridiculously good “universal” lip shade every few weeks for a reason.
1. Clinique Almost Lipstick Tinted Lip Balm in Black Honey that you’re definitely going to want to stock up on *now*, before TikTokers go feral again (guilty as charged). This cult-classic, lightweight, slightly glossy shade is beyond “holy grail” status — it matches skin tones so beautifully that I’m personally starting to suspect witchcraft, after seeing so many TikToks of it subtly transforming entire beauty looks with just a few swipes.
I was very adamant about not buying this for the longest time because I am stubborn about “expensive” beauty products, but this is worth every penny and then some. It’s so lightweight and layerable, it’s foolproof to apply, and I have yet to wear a single outfit it doesn’t complement??? I love watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I’ve barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I’ve simply never had an issue with this magic stick.
Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did and oops, this lipstick FELL into my cart.
Get it from Amazon for $25.
2. E.l.f’s brand new Lash XTNDR Tubing Mascara, a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the “tubes” slide off in clean, easy swipes at the end of the day when you’re washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required.
Check out a TikTok of the E.l.f. tubing mascara in action.
I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn’t even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I’ve tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I’m like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I’m a big fan of the brown shade (which is what I’m wearing above!), but it also comes in black and soft black.
Get it from Amazon for $7 (available in three shades).
3. A redness-reducing Snail Bee High Content Essence so hydrating and soothing that reviewers notice a difference in their skin’s tone and texture after just one use. If you’re looking for something that will help your foundation ~glide~ on and really lock in the rest of your skincare routine, with is the all-around MVP you’re looking for.
Note: this formula includes small traces of bee venom, so patch test before use!
Promising review: “I have only been using this product for a day and a half, and it zapped the redness from my skin! I tried on some foundation the other day and noticed a wild amount of texture, redness peeping through under primer, and general crustiness and was like, ‘I gotta do something about this!’ I started my new skin routine about a week ago and just felt something was missing, this Benton Snail Bee was added to my existing routine and wow, did I get some results quick! I’ll absolutely be exploring more moisturizing products from Benton to add to my routine.” —Apple S.
Get it from Amazon for $15.30.
4. And L’Oréal Paris BB Cream, a FAST-acting, anti-redness moisturizer with results that feel like legitimate magic — especially considering its competitor, the Dr Jart+ Cicapair Color Correcting Cream, is over twice as expensive. Reviewers especially love this as a base for their makeup, because it leaves skin super soft and primed.
Promising review: “I’d yet to find anything (even foundation) that could cover up my red areas. Cheeks, chin, nose, and forehead. It comes out green, but has a gorgeous lightweight finish of a tint that indeed covers my redness beautifully. There’s no greasiness to it at all. It dries down to a beautiful matte finish. It’s super easy to use. I use my fingers. The texture is like silk. It leaves my face baby-soft, not sticky at all. It doesn’t settle into my fine lines or wrinkles, and I don’t need powder to ‘bake’ it under my eyes. It also covers the black circles under my eyes.” —Julie F.
Get it from Amazon for $9.80 (available in six styles).
5. Catrice “Instant Awake” Under Eye Brightener, which became the internet’s holy grail for concealing and brightening dark circles under your eyes so fast that everyone’s old concealers are doing double takes. This lightweight color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference.
The color-adaptive formula is designed so one of two shades will work on any skin tone.
Promising review: “Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it.” —Monica T.
Get it from Amazon for $6 (available in two shades).
6. And Good Molecules Yerba Mate Wake Up Eye Gel, a cult-fave product for your beauty arsenal that will quickly help minimize eye puffiness and swelling thanks to its winning combo of caffeine and hyaluronic acid. It’s basically an alarm clock for your eyeballs, because boy howdy are they awake now!!
Good Molecules is a small business that specializes in affordable skincare products.
Promising review: “I love this product and have noticed a huge difference when using it consistently. I am on the younger side and don’t have the worst under-eye bags, but on those occasional mornings when my eyes are puffy with somewhat visible dark circles, this product definitely does the trick! Honestly, I love all the Good Molecules products.” —Hayden Smith
Get it from Amazon for $5.99.
7. Lottabody’s Coconut Oil Foaming Curl Mousse designed for all hair types to give you satisfyingly hydrated, volumized, frizz-free curls at a FRACTION of the price of its competitors. Take THAT, humidity!!!!
Promising review: “I have super frizzy, curly hair and live in New England where we have super humid summers. I have been struggling to find a product that de-frizzes my hair without making it look oiled down, and this is it. I put it in my wet hair after washing, towel dried, and put my hair in a pony tail to go to work. My hair was frizz-free all night — even working outside in high humidity. People even asked if I did something to my hair! This is an amazing product for the price. Absolutely buying again and would recommend to anyone with a frizz issue.” —Marissa
Get it from Amazon for $3.98.
8. MagicMinerals AirBrush Foundation, which lives up to its name and THEN some — one quick spray of the foundation on the included brush, and it glides so smoothly and subtly over your skin texture that you’ll feel like a makeup artist did it for you. Reviewers in their thirties, forties, and up especially swear by this lightweight but effective formula, and love that it’s ridiculously easy to use.
Jerome Alexander is a small business that specializes in airbrush cosmetic products.
HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it’s nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn’t look like I used much foundation at all. It’s a bit price-y compared to brands I used in the past, but I’m still on my first bottle of it, and it’s been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT.
Promising review: “Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build.” —Smickens
Get it from Amazon for $17.99 (clip the 10% off coupon on the product page for this price; available in 12 shades).
9. Anua Heartleaf 77 Soothing Toner reviewers going for the “glass skin” look swear by — this underrated but impactful toner helps calm and refresh your complexion by balancing your skin’s pH level and helping it better absorb all your lovely skincare products.
10. A pomade hair wax stick designed to work for all hair types for some residue-free *instant* hold for slick-back ponytails or setting flyaways, cowlicks, and baby hairs into place, if that’s the vibe you’re going for this fall. Reviewers note how easy it is to glide over hair and brush back without leaving hair looking greasy or shiny.
Promising reviews: “I saw this on YouTube and immediately wanted to try it. I have curly hair which I love but sometimes I just want to put it in a ponytail and go on with my day. This is a time saver for all those little hairs that tend to stick up or don’t want to stay in place. I’m not a fan of hairspray, and this even smells nice. I believe it’s a light coconut smell. Overall satisfied, and you don’t need to use much. I took it with me on vacation, and it saved me time in the evening from having to deal with bad hair days.” —Blanca Perez
Get it from Amazon for $7.99 (available in multipacks).
11. Essence’s “What the Fake!” Plumping Lip Filler to give your lips a lil’ extra ~vavoom~ — this tingly formula not only volumizes your lips, but it’s made with hyaluronic acid and vitamin E to leave them extra moisturized and hydrated.
Check out a TikTok of the plumping lip filler in action.
Promising review: “I got this as an add-on last minute because of the price. It’s small, but wow, it’s impactful. A little goes a long way, and you can feel it working instantly. There is a tingle, not quite a burn. I’d def use a bit at a time when starting, but it works great right away.” —Bt2turntup
Get it from Amazon for $4.99 (available in two tints).
12. Kahi Wrinkle Bounce Hydrating Multi-Balm, a Korean beauty product you may have already seen taking TikTok by storm — this easy peasy all-in-one moisturizer for your face, lips, eyes, *and* neck is formulated with salmon complex and collagen to help reduce fine lines and boost radiance. Reviewers especially love how instant the hydration feels, and swear by it for that ~glass skin~, “just out of the shower” effect.
Promising review: “Okay! So I was skeptical at first, but honestly, this stick is life-changing!!! In a matter of minutes, my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me, will def try the others!” —Kristy
Get it from Amazon for $22.99 (available in five styles).
13. A bottle of sulfate-free biotin shampoo that thousands of reviewers swear by for helping restore their hair and promote healthy hair growth over time. It also includes nourishing ingredients like rosemary oil, zinc, and coconut oil to help moisturize locks and give them a fuller, more volumized look.
Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.
Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action.
Promising review: “I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It’s longer and thicker than ever.” —Diane J. Huff
Get it from Amazon for $12.95.
14. Lumify Eye Drops, a product so beloved by TikTok that despite being more $$ than other brands, it’s the number one selling brand on Amazon right now. Reviewers swear by this for instant reduction in redness in their eyes and dry eye relief, with visible differences within a minute of use.
Promising review: “I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I’ve used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness.” —Angela Leonard
Get it from Amazon for $11.37.
15. Medicube’s “Zero Pore” Pads, which are dual-textured toner pads made with lactic and salicylic acid to exfoliate and refine your pores. The excess sebum oil in your face just met its worst enemy in this cult-fave Korean skincare product. 😈
Promising review: “I kept seeing this product on social media and finally decided to give it a try. I use this twice daily and it’s been a couple of weeks and I definitely noticed my pores have shrunk. I even apply it to my neck and chest area. Product is soothing, gentle on my skin (have extremely sensitive skin), no strong smell, cottons are soft, and did not cause any breakouts! It’s great for the value and I’ll definity be repurchasing these.” —Ee El
Get a pack of 70 from Amazon for $17.90 (available in four other styles).
16. And Mighty Patch Nose Patches for overnight use to help kick “nose gunk” to the curb — this extra-large hydrocolloid patch helps lift sebum to reduce the appearance of pimples, pores, and oil. You can even see all the satisfyingly gross evidence for yourself when you pull it off in the a.m. 👀.
Promising review: “These things work! I’ve been dealing with bad breakouts recently and could not figure out what was causing them. I was recommended to try these, and let me tell you, the stuff that came out of my pores is unreal. I’ve tried charcoal face masks, and nothing has worked as well as these. My face is finally clearing up.” —Hannah Braswell
Get a set of 10 from Amazon for $16.55.
17. CeraVe’s Hydrating cleanser made with hyaluronic acid, ceramides, and glycerin — aka, all the good stuff to hydrate your face and remove makeup and oil without stripping your skin of its natural moisture. Psst — a lot of reviewers with sensitive skin and acne swear by this, because it’s super gentle *and* super effective.
I SWEAR by this facial cleanser. I used to be pretty acne-prone and have dry spots on my skin, but after I switched to this (which I follow up with the snail mucin essence in the evenings), my skin lost that rough “bumpy” texture from the tiny acne clusters and stayed suuuper hydrated. It’s a heck of a lot easier to put my makeup on now, because my skin isn’t randomly crusty or overly-moisturized. It also just feels really good on my skin!
Promising review: “Got this after seeing a recommendation on TikTok. It’s been a lifesaver for me. I have dry, red, sensitive, acne-prone skin. Most cleansers strip my skin, but not this one. It’s been helping keep my skin clear while not drying it for a few months now. If you have dry skin this is a must!” —L. Ashburne
Get it from Amazon for $15.48.
18. A painless, mint-flavored teeth-whitening pen reviewers swear by as an alternative to pricey professional treatments and strips. This gets results from the very first use, lightening up years’ worth of stains from coffee, tea, wine, or just, you know, existing as a human with teeth.
Promising review: “I have to say, I was skeptical about this product from all the TikTok hype about it but after trying it out, it really does work. I’ve used whitening strips before, but those usually hurt my sensitive teeth, and I hate the taste of some of the other gels on the market, but this one was super easy and didn’t hurt my teeth at all and didn’t taste much different than my regular toothpaste, since I got the mint-flavored one. I used it for a few weeks before my brother’s wedding, and it worked like a charm. I noticed visible results in only a couple of days and was able to keep using it until I reached my desired shade of white. 10/10 would recommend for anyone with sensitive teeth and tastes!” —Victoria Bravo
Get a two-pack from Amazon for $13.26 (clip the 30% off coupon on the product page for this price).
19. A Benzene-free, travel-friendly applicator of I Dew Care’s dry shampoo powder so easy to use that you can just dab it on your hairline and rub it in for an instant, oil-absorbing refresh. Now your “no wash” days are a secret that you and your roots will never tell 👀.
Check out a TikTok of the dry shampoo in action.
Promising review: “Will be buying again!! This is a fantastic product. I have incredibly thin hair that gets very oily very easily. This is the first product that I’ve tried that actually works! I am so very happy!” —Katie_0_Baker
Get it from Amazon for $18 (available in multiple styles and packs).
20. E.l.f.’s Holy Hydration! Lip Mask for anyone who wants to go TURBO on ensuring they lock in enough moisture for the perfect pout. This silky, hyaluronic acid-infused formula is designed not to stick, so it plays nice with other lip products at all times of the day.
Promising review: “If I could give this lip mask 100 stars, I would. What is there not to love about this product? It’s beyond moisturizing and quite soft as you put it on, like butter. The scent has me perplexed, not sure that’s the correct word to use. I know that scent, it reminds me of something from the ’70s or ’80s. The scent takes me back, but to where I do not know. AAAA++++, it’s a must-buy!” —Stina
Get it from Amazon for $7.
21. A set of 10 quick-dry nail polishes if you love the idea of rocking some finger bling but simply cannot be tasked with waiting around for it to dry (these are my Dorito-eating hands!!). Bonus? They last for several days, but are also designed for easy peel-off.
Promising review: “The set comes in various colors and they are all beautiful. The polish has a big brush that covers the nail easily. The polish is opaque but I did two coats. It didn’t stain my nails or have a strong smell. The polish dried up quickly. I cook and clean, so it started to wear off on the fourth day. But I can repaint because of the easy application and fast drying.” —perksofbeautyblog
Get 10 bottles from Amazon for $9.89 (available in five color combinations).
22. Thank Me Later Eyeshadow Base to make anyone with oily skin REJOICE!! This formula locks eyeshadow in place to prevent the pigments from creasing or smudging, which is a very rude thing for your eyeshadow to do after you’ve worked so darn hard on it.
Promising review: “So let me start by saying I have used nearly every eyeshadow primer available. From high end to low…they don’t hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands if I was lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn’t be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!” —Melissa Mae
“Saw this used by a makeup artist on TikTok giving a tutorial for women over 40. Totally changed how my eyeshadow works. No clumping or crease lines!” —wo1995
Get it from Amazon for $14.75.
23. A bottle of Elizavecca Hair Treatment, an Olaplex-like repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding. All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out.
This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them!
Promising review: “Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but lo and behold, it was magic! My hair is so strong, silky, and healthy looking after just one use. Plus, you can’t beat the price! Have already ordered another box. I should also add I have curly/wavy hair that’s been colored to a light brown. Buy it!!” —BB
Check out BuzzFeed’s full review of the Elizavecca hair treatment for more deets!
Get a bottle from Amazon for $7.40.
24. A reviewer-beloved Mane Club 10-in-1 leave-in spray that honestly deserves its own theme song, for the amount of work it’s putting in. Its unique formula of cannabis sativa seed oil helps it condition, detangle, heat protect, prevent breakage, hydrate, smooth, soften, control frizz, boost shine, and strengthen your hair, and keeps it nongreasy to boot.
Mane Club is a New York City-based small business established in 2019 that specializes in affordable haircare products.
It’s also BuzzFeeder-approved — here’s what Elizabeth Lilly has to say about it: “This stuff has become my go-to for spraying on my wet hair and then blow-drying. Normally I’d apply a heat protector and an oil treatment or leave-in conditioner before blow-drying. But this 10-in-1 treatment takes the cake! Most of the time when I use it, I don’t even need to finish off my hair with hair oil (I’ve been doing that as an essential hair step for years now). It’s really that good! My hair comes out feeling softer, looking shinier and healthier, and stays looking good for days — which is especially great news because I wash my hair about every four days.” You can check out Elizabeth Lilly’s full review of the Mane Club One Hit Wonder spray for more deets!
Get it from Amazon for $9.49.
25. Makup’s Brow Me, a hybrid eyebrow wax and sculpt gel system to give yourself a professional-quality eyebrow job from the comfort of your own bathroom vanity. This water- and sweat-resistant formula has a hold so strong that a lot of reviewers compare it to lamination, and say it holds up better than expensive competitors.
Makup Beauty is a small business that specializes in makeup products.
Promising review: “I’m obsessed with this product. I have my brows micro bladed but I love the look of the bushy laminated brows and this product is my holy grail now. It lasts all day, and I don’t need to have my brows laminated by a professional. I recently went on vacay in Cancun which is humid and these brows didn’t move. Highly recommend!!” —Tammy J
Get it from Amazon for $9.98.
26. A Revlon one-step hair dryer and volumizer to dry your hair as you style it and give your ‘do an incredible amount of volume and shine, without the cost of a pricey blowout. Psst — reviewers compare this to the $599 (!!) Dyson Airwrap.
Unlike other hair dryers, this one can be held closer to the roots and scalp for a higher volume and lift, and helps you curl hair at the end while it dries. It comes with three heat settings and is designed to work on all hair textures — reviewers with 2a–4c hair mentioned it works for them, and especially noted that it helps cut down on drying time!
Promising reviews: “I’ve had my eye on a Dyson Airwrap, but given the cost, I figured I’d try this while I save up. This thing is fantastic. I have waist-length hair that’s naturally straight, but gets frizzy when damp. I’ve had salon blowouts that have left my hair looking great, but I simply can’t manage a round brush without it getting tangled in my hair. This device has been a game changer. It works best if you air dry for a while before you use it, then use it to finish your style. My hair miraculously doesn’t get snarled in it, and it leaves my hair looking like I’ve had it professionally styled. I love it, and I’m no longer interested in blowing $500 on a Dyson. Highly recommend!” —Ilsa
Get it from Amazon for $36.92 (available in nine colors).
27. And a heatless curling rod headband that you can wrap your hair into before you go to bed at night, then wake up in the morning with big lustrous curls (and no heat damage from your frenemy the curling iron!).
Each set comes with a curling rod, two hair scrunchies, a claw hair clip, and two duckbill hair clips to set it in place. These are designed to work with all hair types, but work best if you roll them with damp hair!
Promising review: “Before purchasing, I’d seen a lot of reviews and tutorials on TikTok showing the results. My hair is thick, coarse, and naturally wavy, so I figured this might be a good alternative to rollers that are time-consuming to put in, difficult to sleep in, and ultimately not worth it. And MAN was I right to be hopeful. Wrap pieces of damp hair around it before bed, the tighter the wrap, the tighter the curl. Easy to sleep in since there’s nothing on the back of your head, and my curls are BOUNCY the next morning. My only complaint is that it doesn’t help give any top volume, but nothing some teasing can’t fix. 10/10. I’ll never go back to a curling iron.” —Mariah
Get it from Amazon for $7.99 (available in six colors).
28. Maybelline’s Instant Age Rewind concealer, an inexpensive lightweight concealer for anyone who wants to quickly touch up before meetings or errand running, but doesn’t want to commit to a whole layer of foundation. This also helps cover dark circles without caking and reduce puffiness.
I use this myself (although this is former BuzzFeed editor Kayla Suazo’s lovely human face above), and I am mad that I wasted time with other concealers for so long. I am a deeply impatient person who likes to look good and does not like to put in effort in any way, shape, or form, and Maybelline created this so that people like me could gracelessly slap it on in the morning and be like “OKAY, REFLECTION, YOU GOT THIS” before being on their merry way. It never cakes, I look way more awake than I have any right to, and I never struggle to blend it the way I do with other concealers. 11/10 subscribe.
Promising review: “This is my all-time favorite concealer. It goes on creamy, covers under-eye circles without looking chalky. I hope they never stop making it.” —YVonneM
Check out BuzzFeed’s full review of Maybelline’s Instant Age Rewind Concealer for more deets.
Get it from Amazon for $8.80 (available in 17 shades).
29. Rimmel’s Transparent Moisture Renewer Lip Liner, aka a universal lip liner you can use to ensure your mattes and lipsticks stay put *and* your lips don’t dry out. A lot of reviewers swear by this as an easy way to prevent their lipstick from smudging.
Promising review: “I’ve never used a clear liner before, but with summer, I use a lot of lip tints, stains, and different formulas of lipstick which don’t always look good with an opaque liner or any liner at all. I read a bunch of reviews and this had the best ones, and I’m not disappointed in the least. No matter what I wear on my lips this keeps my lips shaped nicely with no color bleeding. If I fill in my lips entirely it does feel a bit moisturizing. This works with anything which helps with not having to own every color of lip liner under the sun. I’ve had no problem with the tip breaking or not being able to see where I applied it.” —Kindle Customer
Get it from Amazon for $5.99.
30. A buildable Electric Glow Stick lipstick with a sheer, subtle glitter and a unique rosy tint formulated with ~pH technology~ so it will adapt to your own personalized shade. Bonus: reviewers *love* this as a subtle, rosy blush — a cheaper alternative to expensive pH adaptive versions!
31. Hair Chemist’s Sleek Spray, a humidity-resistant styling spray to help minimize frizz in humid climates and boost shine. If you’re hooked on the $28 Color Wow Dream Coat that’s been blowing up TikTok the past few years, you might want to try out this cheaper alternative!
Promising review: “I have very wavy hair that doesn’t like humidity. It frizzes and tries to re-wave itself whenever I’ve straightened and gone out in the humidity. I tested this out on a 10-minute walk this morning with my dog in 97% humidity, and there were very minimal flyaways and very minimal, almost non-existent waves. This product is super lightweight and doesn’t make my hair greasy, which I’m prone to. I’d rate this 10 stars if I could! The smell is nice, too.” —Jaime
Get it from Amazon for $15.
32. E.l.f. Power Grip Primer, aka a *godsend* for makeup lovers of all skin types, particularly those dealing with dry, flaky, or acne-prone skin. Once you apply this and let it set for 30 seconds, not only will it grip your makeup in place, but the hyaluronic acid will help moisturize and plump your skin to improve its texture over time.
Promising review: “I wanted to try this for the longest time and I finally got it and I was not disappointed. I highly recommend this product, especially if you have dry skin. This is my favorite primer to use now. Works so well and helps with making your makeup look almost flawless. Highly recommend it.” —Megan Lindstrom
Get it from Amazon for $9.59.
33. KISS PowerFlex Maximum Speed Nail Glue so reliable (and CHEAP) that you’ll never sacrifice your time and money for other versions again. This has a strong hold that lasts most reviewers over a week, but is still easy enough to remove that you can safely reuse long-term press-ons.
Check out a TikTok of the nail glue in action.
Promising review: “I’ve been using this on my press-ons, and when I say they last a month or longer without any popping off! I will never go back to any other brand. Easy to use, quick-drying, GREAT PRICE!! Like, how can you best that value? The size you get for the price is really unmatched. The glue removal is pretty easy. If I plan on reusing the press-ons, I’ll soak them in water and soap and pop them off. If not, I’ll cut and shave down the nails and soak in acetone until it dissolves the nails enough for me to use my drill.” —Big Ming
Get it from Amazon for $1.97.
34. Dae Cactus Fruit 3-In-1 Styling Cream, an investment-worthy holy grail product for smoothing slick-back styles, defining curls, or prepping your hair pre-blowout for extra shine ✨. A lot of reviewers note that they love this for slick back styles because it’s so non-greasy that they don’t have to wash it out of their hair to re-volumize it — a touch of dry shampoo, and they’re raring to go!
Check out a TikTok of the Dae styling cream in action.
Dae is a small business that specializes in haircare and styling products.
Promising review: “This is the second time I’ve bought this product. It might seem pricey, but honestly, it’s not. I used it every day for my slicked-back ponytail, and it lasted me a long, long time. It smells amazing. It holds really well without making your hair feel crusty or greasy. It actually feels natural and soft.” —Pedro ramos
Get it from Amazon for $30.
35. Wet n Wild’s Megaglo Blushlighter, the ultimate in two-for-one deals — the luminous shades of this combined blush and highlighter are designed to perfectly complement each other, so you don’t have to do any color calculating yourself.
Promising review: “For the price, this is an amazing highlighter. I heard about it on TikTok and I decided to try it out. I love it! Definitely recommend for an alternative highlighter if you’re not trying to spend a lot of money.” —Salina
Get it from Amazon for $5.47 (available in three shade combos).
36. A smudge-proof eyeliner stamp so you can finally get the perfect cat-eye on the first go without having to ~wing it~ (read: wasting eight cotton balls, half a bottle of eye makeup remover, and all of the minutes you were setting aside to make your morning coffee).
Psst — this tool is double sided, so you can choose the thickness of your wing, and comes with two stamp pens — one for each eye!
Promising review: “OMG I just got this delivered today and I am already obsessed! I have uneven eyes and this was such a breeze! I had to try three times to figure out the angle I usually like but from there it was a cinch. I have slightly oily lids and eyeliners and mascara usually transfer easily. After five hours I’ve had no raccoon eyes. I’ve already texted so many people about this lol. I hope they never stop making these.” —rtownes86
Get a set of two from Amazon for $14.98 (available in four styles).
Reviews have been edited for length and/or clarity.
