1. An under-eye brightener that’s gone super viral super quick and FOR GOOD REASON! This awesome stuff contains hyaluronic acid and shea butter to nourish and brighten the area under your eyes. Your new holy grail for concealing dark circles hath arrived!
The color adaptive formula is designed so one of two shades will work on any skin tone.
Promising review: “Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it.” —Placeholder
Get it from Amazon for $6 (available in two shades).
2. A bag of Liquid I.V. electrolyte drink mix if you’re looking to up your hydration game! This is Popsicle Firecracker flavored so it’ll *gasp* actually make you excited to drink more water throughout the day!
FYI, depending on your situation, water may be enough to rehydrate you! Read more about electrolyte-enhanced drinks and hydration at Cleveland Clinic.
Promising review: “Liquid I.V. does an amazing job hydrating. I purchase their product for 40+ employees who work in a construction-related industry. Hydration is so important while working in the hot Georgia sun, and this product aids in this 100%. Now, let’s talk about the firecracker flavor! When we produced these for our crew, ages 23–60, all of their eyes lit up, and they were super excited. Many of them did not know this flavor existed. Quite honestly, I didn’t either until I came across them on Amazon. They all loved the flavor. In particular, the ones who were older kept telling me it tasted like their childhood. Seriously, who hasn’t stood outside an ice cream truck ordering the Firecracker Popsicle?” —Disney Diva
Get a 16-pack from Amazon for $24.17.
3. A winged eyeliner stamp so you can cut down time during your makeup routine trying to nail the perfect cat-eye. Just stamp it on and go, go, gooooo!
Lovoir Beauty is a small biz based in New Zealand that sells this genius winged eyeliner stamp known as The Flick Stick.
Promising review: “Best eyeliner ever! This item was a ‘TikTok made me buy it’ purchase, LOL, but overall, I am truly happy with this purchase. Thank you! Your product is truly amazing!” —Samantha Lopez
Get a set of two from Amazon for $14.98 (available in three sizes).
4. A motivational planner complete with space for you to keep track of appointments, water intake, priorities, to-do lists, daily achievements, meals, gratitude reminders, notes, and dates. It’ll make getting through even the busiest, most stressful days feel a little more manageable.
Each planner comes with 50 tear-off sheets the size of a standard piece of paper.
Promising review: “These notepads helped me reframe and focus every day working from home during the pandemic. I used to use a daily planner, but working from home changed how I needed to plan my work tasks and personal tasks. I found this helpful for both!” —kristenjoann
Get it from Amazon for $9.99.
5. A set of Kegel exercise weights for strengthening your pelvic floor muscles a little bit with each exercise (they recommend doing it for 15 minutes a day). Some benefits reviewers love from these are a decrease in incontinence and an increase in more pleasurable sex.
Read more about kegel exercises at Cleveland Clinic.
Intimate Rose is a small biz!
Promising review: “Since starting, my bladder control has significantly improved. I am now able to sneeze or cough without peeing myself. Yes, that’s right. I am able to hold my pee longer, which means I can actually make it to the bathroom without dribbling on myself. The best part is that just a few short weeks into the program you will have results you can feel. I think every woman who has ever had kids should try this out. The overall quality of my life has improved. Ditch your panty liners, stop the embarrassing dribbles, and no more mad dashes to the restroom because of a weak bladder. Even my sex life has improved; I have control of those pelvic muscles now. Just remember to wash the weights before and after each use with an antibacterial spray, and allow time to air dry before putting them away. I say air dry because if you wipe them dry with a cloth you run the risk of giving yourself a bladder infection or urinary tract infection, and those are no laughing matter. Easy to use, easy to clean, stores away quickly.” —Lady Tauber
Get a set of six weights from Amazon for $49.99.
6. An oil solidifier powder that works like this: Simply sprinkle it over hot oil (do it dramatically like you’re a fairy godmother and it’s magic dust), let it solidify, and then safely get rid of the now hardened leftover oil in the pot/pan.
Plus!!!! This product is made from 100% plant-derived fats, so you’ll feel good about it! FryAway is a woman-owned small biz that makes this super smart cooking oil solidifier!
Promising review: “Honestly, I didn’t know if this would work. Waiting for it to cool down made me nervous, but once it was at room temperature, it was solid. It popped out of the fryer so nicely. Worth every penny.” —Emma
Get it from Amazon for $9.99.
7. A cold brew coffee maker for enjoying a yummy iced coffee treat without having to wait on line (and spend $$$) at your local coffee shop.
Read more in our Takeya cold brew maker review!
Promising review: “I LOVE this product so much! I drink iced coffee on the daily, but the system I had just wasn’t cutting it for me. I didn’t know how to brew cold coffee at home (all we have is a Keurig, and there’s no cold brew option), so I would buy iced coffee from Dunkin’ every morning. Now, don’t get me wrong, I love my Dunkin’, but I wanted to find a way to make that same iced coffee at HOME, and I think my wallet and gas tank wanted me to figure that out, too. I found out about this product through TikTok and it is a GAME CHANGER. All you have to do is put coffee grounds in the filter, fill up the main compartment 3/4 full with water (I use water from my fridge), screw the filter into the lid and screw the lid shut, shake it a little to put the coffee grounds to work, and let it do its magic for 12–24 hours! This is probably the best investment I’ve ever made. You need this!!” —Carmen E
Get it from Amazon for $27.99+ (available in two sizes and three colors).
8. A set of heel protectors that are a must-have for outdoor events like weddings, graduations, and parties galore. No matter the occasion, you’re gonna want these babies so you can rock your favorite heels without the worry of them breaking on rough surfaces or sinking into the grass (which is gonna be a pain to remove or an expensive trip to the cobbler).
Read our Stoppers Heel Protectors review!
Promising review: “After slightly sinking into the ground at my own wedding, I decided that I absolutely needed these for every summer wedding thereafter! They were a hit — everyone thought they were genius, and my heels were spared from sinking into grass as well as dirt and gravel! LOVE THEM! I need them in every size!” —Alexis
Get them from Amazon for $11.99 (available in four sizes).
9. A set of matte liquid lipsticks boasting some seriously impressive pigmentation and even more impressive wear. This stuff will last all day without fading. Oh yeah, and the whole set costs less than $10. You can thank me later.
Promising review: “What can I say? I saw a TikTok about this lipstick, and for $10 had to try it! The reviews are right; for some reason, this lipstick is better than even $20 name-brand ones bought from Ulta. Not only does it smell great, but it dries in under a minute. It survived eating a cupcake, a Starbucks drink, and an entire evening out with no smudging and had to be removed with a makeup wipe. Fantastic product!!” —Claire
Get a six-piece set from Amazon for $8.99 (available in five color combinations).
10. A clinical strength deodorant that boasts up to 72 hours of sweat protection from stress, heat, and activity. If you feel like you’re constantly having to freshen up your pits throughout the day, this might just be the product for you.
Promising review: “I have been trying all kinds of deodorants for months, trying to find one that works! I sweat a lot at work, and this stuff works! I don’t have to reapply. This doesn’t leave any staining on my clothes. The smell is nice and light. Finally found something that works!” —Zindarella
Get it from Amazon for $8.41.
11. A time marked water bottle because you have a hectic schedule, and sometimes, hydration isn’t top of mind! But!!! It’s important, so let this pretty bottle help remind you throughout the day!
Arcana is a small biz that sells stylish water bottles!
Promising review: “Saw it on TikTok and thought it would be a great bottle for work. It is very sleek and lightweight enough to carry when you have other items in your hand. I love the modern look, and it cleans very easily! The time increments really do motivate me, and I will definitely order again for myself and gifts. Fast delivery and very nice packaging.” —Rosa
Get it from Amazon for $24.99+ (available in three colors and two sizes).
12. A pair of buttery soft leggings that’ll become your new go-to when working out, running errands, or just lounging around the house. I’ll take a pair in every color!
I am VERY picky when it comes to leggings. For years, the only leggings I would wear were the cotton leggings from Old Navy because I wasn’t really even a fan of their workout leggings. Alas, cotton leggings aren’t great for working out, and I’ve gotten super into going for daily walks this year.
The reviews on these leggings sold me, so I decided to try them and well…Old Navy has met its match. They’re buttery, soft, comfortable, PERFECT for movement, and best of all, THEY HAVE POCKETS!!! It’s so nice having a place to put my phone, my keys, and my AirPods case. Highly recommend these!!!
Get it from Amazon for $24.99+ (available in 45 styles and women’s sizes XS–3XL).
13. A wrapping paper cutter because try as you might, evenly cutting through wrapping paper is a constant losing battle. Well, not anymore! Not only does this help with uneven edges you get from scissors, but this is easy to grip and may be simpler to use if you have arthritis or another condition that affects dexterity and mobility.
Amazon
Little Elf is a small biz that sells gift-wrapping accessories.
Promising review: “I was so excited to try this, and it actually works! I am terrible at cutting straight, and this product was incredible. It cut straight across a long roll in no time.” —TOOdamnFRANK
Get a pack of two on Amazon for $12.99.
14. A veggie chopper for those who wanna cook homemade meals but are so daunted by the thought of prepping the ingredients, they’re already ordering Seamless a fourth night in a row.
Fullstar is a small biz that specializes in super useful kitchen gadgets!
Promising review: “Makes life so much easier. I can’t imagine chopping onions or bell peppers by hand anymore, and it does so much more. We used to have a Prepworks chopper which was a similar idea, but you had to press so hard to chop, and it broke after not too long. This one requires very little effort to cut through the food, and it has a generous container.” —Amazon Customer
Get it from Amazon for $22.99+ (available in four colors and four sizes).
15. Blind-spot mirrors that’ll allow you to spend less time perfecting your parallel park and more time doing whatever it is you had to parallel park for.
Amazon
Promising review: “I bought these for my mom’s car and mine a while ago, and these little things are great. Since I got my license, I’ve hated merging or switching lanes; I never felt good or safe doing it. Since having these its been a blessing, I feel less like a scared new driver. I’m currently encouraging my sister and friends to invest in these, too! These are also great for backing up because you can see exactly how close you are to hitting the car behind, and it’s helpful when I parallel park in the city.” —Mariam Abass
Get a pack of two from Amazon for $5.99 (available in four shapes).
16. A set of press-on nails reviewers adore because, unlike other brands of press-on nails, these actually look like they were done professionally at the salon. Ya know, all without having to put on real clothes and spend half your paycheck on routine salon visits.
Glamnetic is a small business that specializes in unique, reusable press-on nails.
Promising review: “So happy with the results so far. I have had them on for two days and they are feeling very secure. I feel like with a lot of adhesive nails, they tend to look really fake and cheap, but these really look professional.” —Amazon Customer
Get it from Amazon for $14.99+ (available in various styles).
17. A double-sided pickle juice straining jar so the next time your craving for a crunchy snack strikes, you won’t have to wrestle it out of a messy pickle juice pool. Simply turn the container so the juice strains, take your pickle, and then flip it back over so they can go back to soaking up the brine and staying fresh.
This works well for olives, too!
Promising review: “I love pickles and olives but hate the mess and pain of pickle/olive brine. I’ve been known to just drain it out of a jar immediately, even if that means having to throw away the pickles or olives sooner. I randomly discovered these containers from some online article and knew right away I would be getting one. I now have two, but I plan on buying more. They’re just great. The only thing is, you need to be 100% sure you’ve got the lids on completely, or you will have a disaster on your hands. Check and double-check each time you are securing them. The tongs are useful just to have around for anything, too.” —Nick
Get it from Amazon for $13.90+ (available in four styles).
18. Glass meal prep containers because perhaps re-creating your favorite Lunchables-style boxes with your choice of meat/cheese, fruits/veggies, and snacks will get you excited enough about bringing food from home, and you’ll finally save money by not ordering to your office’s Sweetgreen outpost…again.
They’re microwave- and dishwasher-safe. Plus, this set comes with to-go cups perfect for storing sauce, dip, and dressing!
Promising review: “Amazing! Best bento-style lunch container I have found so far! Easy to clean, and lunch can be reheated in the oven (or microwave)! The glass is nice and thick, and if you are clumsy, no worries, it hasn’t broken yet even though I drop it all the time! Nice deep sections allow for a LOT of food!” —Danielle
Get a three-pack from Amazon for $26.99 (also available in a four- and five-pack).
19. A pet grooming brush with a release button you simply push to empty the contents — that’s a million times better than picking out all the hair with your bare fingers.
20. A thaw claw that’ll help thaw frozen meat up to seven times quicker (depending on which meat you’re thawing, some reviewers say it only takes minutes). If only this product had been around when I was in high school when my mom would ask me to take the chicken out of the freezer when I got home (which I almost always forgot to do until she got home from work, oops).
Thaw Claw is a small biz!
Promising review: “A package of frozen meat would have taken at least two days to thaw in the fridge. I used this for a 2-pound package a couple of days ago, and the meat was thawed within 90 minutes. One of the most practical kitchen gadgets I own.” —Llda Schellhase
Get it from Amazon for $18.95 (available in four colors).
21. A Ninja Creami bound to revolutionize the world of delicious desserts right from the comfort of home. You can use this awesome machine to make ice cream (with or without mix-ins), milkshakes, sorbet, gelato, and more!
All you have to do is fill the provided pint cup (it comes with two) with your choice of milk, juice, or anything else you might want and freeze for 24 hours. You can then opt to add mix-ins if you’d like. Place the cup into the Creami, choose your treat of choice from one of the 11 settings, and let it get to work!
Promising review: “This is really so easy to use!! If you plan ahead, you can have ice cream daily, even a different flavor daily!! It is easy enough to find different recipes, and you can put in add-ins like chips, Reese’s peanut butter cups, fruit, etc. The plus side — you KNOW what’s in it!!” —DawnH
Get it from Amazon for $199+ (available in three options).
22. A moisture meter that makes it super simple to tell when your flora bbs (both indoors and outdoors) are in need of a drink!
Promising review: “I never had one of these before, but now I will never go without one. It is super simple to use and extremely accurate. I highly recommend it to new plant lovers and even older ones.” —Tamie Murillo
Get it from Amazon for $7.97 (available in three colors).
23. Mike’s Hot Honey, a delicious spicy/sweet condiment bound to quickly become your new favorite thing in your pantry. It’s delicious on spicy foods, savory foods, sweet foods, heck, you may even be tempted to hold it over your mouth and just eat it directly from the bottle. You do you.
Amazon
Promising review: “I was a skeptic, but now I AM a believer. This mixed-up honey is absolutely fabulous. I ordered three bottles more after my initial order. Why? Because it is really good on everything. And I mean EVERYTHING. Soft pretzels, toast, biscuits, waffles, cereal, yogurt, ice cream, and definitely pizza. Gives everything in your kitchen a small kick of sweet heat flavor without burning your mouth. I have told many of my friends about this magical elixir and they all agree — this is the BEST specialty honey any of us have ever had. Don’t hesitate to buy it. It is absolutely wonderful stuff. I most HIGHLY recommended!” —Jeff R. Clow
Get it from Amazon for $10.79.
24. A scalp shampoo brush that’ll not only aid in giving you a deeper clean when shampooing your hair, but will also feel so relaxing and soothing on your scalp.
Promising review: “I’ve suffered from dry skin and a dry scalp ever since I turned 30. The only thing that helps me is exfoliating. I was initially concerned that the product would be too rough and damage my sensitive scalp or too soft and ineffective. However, this brush is perfect for me. It does not tangle my long hair, and it is easy to use and just firm enough to get the job done. My scalp no longer itches, and the icky buildup is gone. I can’t believe something so affordable has made such a difference in the health of my scalp. I’ve used expensive shampoos and conditioners to no end, with barely a difference. I wish I discovered this product much sooner!” —AH
Get it from Amazon for $6.98+ (available in three colors).
25. A pair of horizontal glasses to make watching TV, WFH, reading a book, or simply scrolling TikTok and laying down at the same time a neck strain–free experience. These are also especially helpful for anyone who might be on bed rest for medical conditions and could use a simpler way to enjoy their favorite forms of entertainment.
Promising review: “I didn’t know what I was missing until I used this. My life is now complete. If you enjoy comfort and being lazy but don’t care how ridiculous you look wearing these, then you have found Nirvana. My glasses fit in these just fine. Takes a minute to get used to, and then it becomes your reason to live. Expect people to laugh at you, but forgive them for they know not what they are missing.” —Michael Boyd
Get them from Amazon for $12.99.
26. A stainless-steel odor-absorbing soap bar because garlic, onion, and fish may taste delicious in your meal, but their smell is pretty yucky, ESPECIALLY when lingering on your hands hours after cooking.
Amazon
Promising review: “I always thought it was a hoax that a piece of steel could remove kitchen odors (like from chopping onions or garlic). I am happy to report that it totally works. Handle all the stinky food you want — even nonfood odors — and then wash your hands with this steel bar. No soap. No perfume. It just removes the odor nearly instantly. Little bar is reasonably priced as well. Best gadget I’ve bought in years.” —Deb
Get it from Amazon for $9.59.
27. A towel warmer you can use for more than just towels — robes, throw blankets, pajamas, sheets, pillowcases, etc. This is gonna be your new favorite toy.
28. A Dan-O’s seasoning combo — a fan-favorite spice blend, and for good reason. Made with herbs like rosemary, garlic, onion, and lemon and orange peel, this low-sodium deliciousness is free of gluten and sugar and makes a great addition to meats, veggies, sauces, and more!
Dan-O’s Seasoning is a small biz that specializes in delicious spices.
Promising review: “The best seasoning I’ve ever had. I literally put it on everything. I love to cook, and I put this on just about anything I grill or make on the stove, too. Amazing stuff, and the guy who created this seems like a hell of a dude. He has a fun YouTube channel, and his personality is really solid. He’s passionate about his product, and I bought some, and it did not disappoint.” —Kevin L. Kemper
Get a pack of two (one original, one spicy) from Amazon for $20.94.
29. A hairpin designed to do the work of 20 (yes, 20) bobby pins. Not only will it make it quicker to achieve your desired hairstyle, but it’ll also help keep it in place.
Promising review: “I’m a nursing student and have to wear my hair in a bun every day. I’ve tried all the bun makers, watched YouTube videos, and spent way too much time getting my hair into a bun. I was able to make a pretty bun that was secure in under 30 seconds. I thought it was a fluke so I did it again, and then again. I just ordered two more packs because I know if I lose one of these, I’d have to tear the house down looking for it. I have hair to my mid back, and three of these worked perfectly for me. If I can get my hair in a bun in under 30 seconds, trust me…anyone can.” —Tina
Get a pack of three from Amazon for $7.99 (available in two styles).
30. A no-splash nail clipper that’ll catch your nail clippings and make it easier to properly dispose of them. Say goodbye to the days of having to search the room high and low for any stray nails — because there’s always at least one mischievous one.
The clippers have a file on the bottom and also come in a really nice case!
Promising review: “Best nail clipper I’ve ever owned. All my life, I’ve had stainless-steel nail clippers that slip from my fingers whenever I have to cut my nails, which bends the nail and adds pressure onto my nail bed. With these clippers, the groove lets my thumb sit comfortably. It cuts very well, and there’s no need to put too much pressure when cutting a tough nail. The nail catcher is a good bonus. It prevents your nail debris from flying all over the place, so you don’t need to hover over the trash can. I use the built-in nail file to shape those sharp edges, and it does the job very well. It eliminates the use of switching over to an individual nail file. I also like the little case that it comes in. It keeps me from losing my nail clippers.” —Jasmine
Get them from Amazon for $13.99.
Reviews in this post have been edited for length and clarity.
