A realtor bio is a critical component of your overall marketing plan. It is the first thing potential clients see when searching for information about your expertise. The best way to share details in your bio is to include your professional headshot, expertise, strengths, hobbies, successes, and niches as an agent. A solid real estate bio will motivate potential clients to contact and hire you.
Download our free realtor bio template and use the bio writing prompts to get started. For ideas on optimizing your realtor bio to attract and convert prospects, continue reading for our top bio tips and examples.
💡 Quick Tip:
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1. Choose a Professional Headshot
A realtor headshot is essential to establishing your business and personal brand. It helps you portray credibility, confidence, and professionalism to attract more clients. Invest time and effort in hiring a professional photographer and preparing for the photo shoot with the appropriate attire, attitude, position, and smile. These are critical elements to ensure your bio photo turns out professionally. Avoid using a selfie, choose a proper background, and ensure your head isn’t cropped.
2. Tailor Your Bio to the Platform
The bio on your real estate website doesn’t have to be exactly the same as the one in print, email, or social media. Realtor.com, for example, includes a distinct section beneath the bio for presenting standard information, such as locations served and years of expertise. This provides real estate professionals more space to discuss what distinguishes them. On the other hand, social network biographies frequently have character limits, forcing you to condense your bio.
Click on each tab below to see examples of how to tailor your bio for each platform:
Michelle Gilvear, a Coldwell Banker agent, provides an excellent example of a real estate bio that does this tip. Her biography contains a collection of client testimonials and a list of her credentials, expertise, and areas served. She also uses keywords that make it easier for clients to find her on the Realtor.com website.
Because Zillow is the leading real estate platform, tailor your bio to this platform and include your credentials, experience, specialties, customer feedback, and links to your websites. You can also display your current and previous listings. Fill out all sections to enhance your visibility and distinguish you from competitors.
Zillow realtor bio example (Source: Zillow)
Maximize your 150-character Instagram bio limit by using emojis as bullet points, as demonstrated by Jessica Marshall. Break your bio into lines, and use your name and website link creatively. For example, Jessica includes her full name in her profile and uses the space to add the keywords “realtor” and “real estate agent.”
Real estate agent bio example (Source: Instagram)
Twitter only has a 160-character bio, but you can add your name and a link to specific spots, like the header picture, to showcase your real estate branding and other information. Gillian Cunningham enhanced her bio using a keyword in her name and personalizing her header image with her contact details and a call to action.
Example of a real estate Twitter bio (Source: Twitter)
Facebook’s “About” has a 255-character limit, but the “Additional Information” section lets you write up to 50,000 characters. Michael Gebhard optimizes his profile by adding keywords in his name, “Florida Dream Homes,” detailing his real estate, finance, and business expertise in his “About” section. Read our guide on setting up your real estate Facebook page to maximize this online space.
Facebook’s agent’s bio example (Source: Facebook)
Your LinkedIn bio consists of your profile and the “About” section for a longer realtor bio. Use branded headers and keywords to generate LinkedIn leads. Laurie Dykeman’s profile exemplifies a well-crafted bio highlighting her local expertise, ideal client, and hard and soft skills that establish her as a dependable real estate agent.
Becoming a Zillow Premier Agent (ZPA) is the best method to stand out on Zillow and generate ready-to-convert leads. Premier Agents are given priority placement on their own listings and any extra local listings that are not claimed. Your profile will appear for homebuyers when they identify a property of interest, putting you in touch with buyers most in need of assistance.
3. Make Your Realtor Bio Scannable & Concise
Structure your content into short, easy-to-digest sections to make it easier to read. Incorporate headings and bullet points whenever possible. For instance, Destiny Roxas’ realtor bio uses bullet points and straightforward, concise language to help prospects learn about her location, achievements, awards, and affiliations at a glance.
Examples:
- Listing Agent Specialist
- 15 years of experience in the luxury market
- Top Realtor of the Year for 3 consecutive years
Example of a well-structured bio for real estate agents (Source: Instagram)
4. Use Keywords to Make Your Bio Search-friendly
Consider what potential clients type into Google or social media pages when seeking real estate assistance. These should become important real estate keywords you can use in your bio, especially if you post your bio online. Although creative or unique titles can be fun, your priority should be ensuring you are findable to those searching.
Examples:
- Real estate market
- Real estate housing market
- Houses for sale
- Real estate for sale
Shelly Tripp’s bio is a fantastic illustration of this. It’s full of bullet points rather than phrases or paragraphs. This meets several goals: it makes her bio scannable, presents her experience and awards clearly, and organically aggregates important keywords like “Certified Relocation Specialist” and “Salt Lake Board of Realtors Salesperson of the Year.”
Semrush dashboard
If you need assistance selecting keywords, Semrush offers complete search engine optimization (SEO) research tools, including in-depth information on your competitor and search volume trends. It also has an extensive keyword database and offers technical search engine optimization (SEO) tools and keyword research features for Google ads.
5. Include a Memorable Catchphrase, Motto, or Vision Statement
Many successful real estate brokers incorporate a short catchphrase or motto into their marketing materials. This should encapsulate your values and unique selling proposition, enhancing brand recognition and trust. A memorable catchphrase creates an impactful personal brand that can help you win new clients, stay top of mind when someone needs a referral, and strengthen your brand-building efforts.
Examples:
- “Your Gateway to a New Home”
- “Where Your Home Story Begins”
- “Transforming Spaces into Happy Places”
Loida Velasquez utilizes the title “Wonder Woman of Real Estate” to convey her expertise as an expert for sellers and a consultant for struggling agents. This easy-to-recall phrase makes it easy to remember her ability to help multiple audiences.
Real estate clients want an agent who can do more than schedule showings and file paperwork. To differentiate yourself from other agents, highlight relevant experience or knowledge, such as a college degree, previous career, or soft skills like your local connections, negotiating expertise, or social media results.
Examples:
- X number of years in real estate
- Skills in X with over X years
- Certified X
For instance, Kristian Bonk’s bio showcases his extensive expertise in real estate, exceptional customer service, and hands-on approach to property preparation, highlighting his comprehensive skill set in the field.
An example of a bio that mentions related expertise and experience (Source: Rory Posin)
7. Use Terms That Indicate Your Local Connection & Niche Markets
Real estate agents can create a compelling bio by presenting their knowledge of local neighborhoods, towns, activities, and popular areas. As a result, stating the real estate niches and particular areas you serve is critical to your real estate branding. Use words and phrases that allude to local landmarks or emphasize that you don’t simply represent buyers and sellers in the area, but also live there to demonstrate your connection with the neighborhood.
Examples:
- First-time homebuyers
- Relocating clients departing from and arriving in Washington
- Investors looking to flip homes
- Homebuyers wanting to buy luxury properties
Team Lee Homes, a Georgia real estate team, emphasizes their niche services in the first bulleted list in their bio. They highlight a variety of sectors, from relocating clients to preforeclosure properties, demonstrating to potential clients that they possess various skills and expertise working with complex real estate transactions.
8. Draw Attention to Achievements & Statistics
When you win awards or accomplish notable achievements, include them in your professional bio to boost the trust and confidence of your potential clients. But remember to limit the awards you disclose to those you can back up with public information or credentials.
Examples:
- X number of successful sales
- Realtor of the Year award
- X followers on Instagram
Including designations highlights your experience, as these will demonstrate your value to potential clients reading your profile. For example, Maura Neill, an Associate with RE/MAX, begins her bio by listing her certifications: “ABR, CRS, CDPE, e-PRO, MRP, MA, REALTOR.” She also mentions her awards: “awarded 2015 Realtor of the Year award, chosen out of almost 7,000 Realtors,” “awarded Georgia Certified Residential Specialists CRS Member of the Year,” and “the founder of Trick or Treat for the Troops.”
9. List Strengths Appealing to Your Ideal Client Types
Only choose the most impactful information for your real estate broker biography. Consider your ideal client’s concerns and priorities and then connect to specific skills that satisfy those demands. This will help you generate real estate leads most similar to the type of client you best serve. For instance, highlighting your negotiation skills could have the most significant impact if you live in a highly competitive market.
Examples:
- In-depth market knowledge and trends to identify the best strategies
- Multilingual communication to cater to diverse client bases and non-native English speakers
- Detail-oriented and organized to ensure nothing is missed during the buying or selling process
Shari Cohen, a real estate broker at Stribling, emphasizes her negotiation skills with statements like “negotiating insights to tirelessly advocate for her clients” and “Shari is assertive and effective without being too aggressive.” Rather than focusing on her awards and achievements, she communicates what clients want in an agent.
Example of a real estate agent bio highlighting her strengths (Source: Compass)
10. Articulate Your Value to Clients
The value you provide to clients in a real estate transaction is what your biography should eventually convey. You can differentiate yourself from other agents by specifying your unique personal attributes while also providing clients with an indication of the softer benefits they may expect when dealing with you.
Examples:
- Strategic planner
- Creative and adaptive problem-solver
- Trustworthy adviser
In this real estate bio example, Tim Smith, the founder of the Smith Group, includes descriptions of specific qualities he brings to clients, such as trustworthiness, an extensive network, marketing strategies, and “personal service and attention to every detail.” Furthermore, his notable achievements are integrated seamlessly throughout the content and well-structured with the personal qualities clients require.
11. Leverage Your Hobbies to Find Common Ground
Gain potential clients’ trust by intentionally sharing something personal about yourself and what you can accomplish as an agent, like your hobbies, interests, and passions outside real estate. This personal touch humanizes you in the eyes of potential clients, makes you more relatable and approachable, and demonstrates how your unique qualities and passions can enhance their real estate experience.
Examples:
- Homemade coffee or beer brewer
- Surfing and scuba diving
- Going on a hike
For example, Ben Kakimoto, a Keller Williams real estate agent, has an impressive bio that effectively combines his personal interests with his professional experience. In his bio, he talks about his pursuit of still life photography and his support for the Seattle Animal Shelter in Interbay. He even pledges to donate a portion of his commission to the animal shelter or any other charitable organization. These details help potential clients to feel connected to him on a personal level and develop a desire to use his services.
12. Highlight Your Publicity
Another tip to instill trust in a potential client is to demonstrate how you are regarded as an industry influencer or a trusted authority by the media. This is especially valuable if you want to break into the luxury real estate market. This can be accomplished by noting panels, speaking engagements, or features in well-known publications.
Examples:
- Featured in Architectural Digest
- High-profile clients include global entertainment figures
- Recognized with Top Listing awards
Irene Dazzan-Palmer, an agent at Coldwell Banker, attracts her ideal upscale client by referencing her publicity, experience, and property prices. In her bio, she states that she is “often featured for insight in Forbes, The Wall Street Journal, the Los Angeles Times, and NBC’s “Today Show,” and that “her high-profile clients include entertainment figures, global business leaders, investors, and corporate executives.”
A bio that features the agent’s publicity (Source: The Agency)
13. Mention the Power of Your Brokerage
Because almost every real estate agent is affiliated with a brokerage or team, it is an asset you should mention in your bio. Brokerages frequently offer additional opportunities to agents and services to clients. Consider what your agency offers or represents, and use your real estate bio to explain what that means to your clients.
Examples:
- Served over X clients
- Brokerage awarded as #1 Small Team in X
- Successfully closing X number of transactions
In this example, Adam Hopkins, a real estate agent with Hopkins Real Estate Group, lists his individual achievements and his team’s successes. These include serving over 1,000 clients, successfully selling 100 homes in 2020, and placing as the #1 Small Team in Central VA (REAL TRENDS).
14. Have a Clear Call to Action
Regardless of where you share your real estate bio, adding an intriguing call to action (CTA) or the next step for interested readers can leave a lasting impact. Come up with a simple statement telling prospective callers to visit your website or sign up for a listing appointment. However, prospective clients may be turned off if your CTA sounds too much like a sales pitch.
Examples:
- Download your free homebuyer’s guide
- Schedule a free consultation
- Join our VIP Buyer’s list
Paras Real Estate offers a free real estate resource instead of simply asking clients to call or click. Providing a free market analysis in exchange for an email address makes the new potential lead feel like they get something of value to start the relationship. This classic and effective lead generation method can attract qualified clients.
Frequently Asked Questions (FAQs)
Start with a brief introduction that highlights your unique qualifications and experience. Emphasize your understanding of the local market, your dedication to clients, and any specialties that set you apart from the competition. Incorporate testimonials or success stories to build trust and credibility. Finish with a strong call to action, inviting potential clients to connect with you for their real estate needs.
As a realtor, emphasize your market knowledge, commitment to client’s needs, and your track record of successful transactions. Highlight your negotiation skills and ability to navigate complex deals. Mention any specific areas of expertise or certifications that enhance your ability to serve clients effectively. Convey your passion for helping individuals and families find their perfect home or sell their property efficiently and for the best price.
The length of your bio depends on the platform you’re using. However, general best practices for real estate bios suggest keeping them concise yet informative. Typically, a bio should be from 250 to 500 words. This allows enough space to introduce yourself and highlight your qualifications, experience, and what sets you apart, while being brief enough to maintain the reader’s interest and convey your professional value effectively.
Bottom Line
A great realtor bio can take various forms, so yours does not have to look similar to other agents’ and brokers’. For the best results, you should regularly alter it to reflect the needs of potential clients in your farm area and match your overall marketing plan and branding. Using the real estate bio template provided above, structure your skills and experience to best reflect your real estate philosophy, attitude, and business strategy.
