11 Best Influencer Marketing Tools For 2024 (Find Influencers Fast)

Looking for the best influencer marketing tools? You’re in the right place.

In this post, I’ll be sharing 11 tools that I think deserve a place in your influencer marketing stack.

Some will help you to find influencers fast. Some will help you to grab contact information and perform influencer outreach. And some will help you to set up, manage, and analyze your campaigns.

Read on and I’ll tell you everything you need to know about each of them…

The top influencer marketing tools – comparison

#1 – ContentStudio

Content Studio is my go-to tool for influencer identification. Its Discover feature functions as an influencer search engine—you can use it to find and analyze influencers in your niche on Instagram, Twitter, and YouTube. 

You can search ContentStudio’s database by location or niche, and its advanced AI system will serve up a list of influencers that might be a good fit for your campaigns.

Then, select any influencer and you’ll be able to see all sorts of stats and insights to help you sort the bad from the good. 

You get all the essential metrics like their follower count, total engagements/interactions, interests, top hashtags, etc. Plus, audience demographic data, which is super useful for determining whether or not their audience aligns with your brand’s target audience.

And my favorite metric: Average IPT (interactions per thousand followers). This is something you don’t get with a lot of other tools, but it’s essential to ensure you don’t fall victim to influencers with fake/bought followers. 

Personally, I tend to look for influencers that have an average IPT of at least 5% as this is a good indication that they’ve grown their following organically.

I also like that ContentStudio gives each influencer an ‘influencer score’ that represents their relative performance in key metrics. It’s a good way to quickly get an idea of whether an influencer will provide good results without having to dig too deep into the data.

Key features

• Influencer discovery. Use ContentStudio’s Discover feature to find social media influencers on three networks.
• Influencer analytics and scoring. Vet influencers with ContentStudio’s influencer score metric plus insights into their audience, engagement, reach, and more.
• Cost estimation. Use the built-in CPM tool to compare the cost-effectiveness of different influencers.
• Contact information. Get contact information for each influencer to help you reach out. Plus, create and export influencer lists to help you reach out in bulk.
• Other social media tools. Also get access to tools for social media publishing, AI post generation, inbox management, analytics and reporting, and more.

Pros and cons

Pricing

Plans start from $25/month, save 20% with yearly billing. Get started with a 14-day free trial.

#2 – Influencity

Influencity is my favorite influencer management platform. It’s a little pricey, but it provides all the tools you need to manage your entire influencer marketing campaigns end-to-end in one place.

The thing I like most about Influencity is how feature-rich it is. Unlike other tools, it doesn’t just help with one part of the influencer marketing process like discovery or outreach. It does everything—and I mean everything.

For example, you can use Influencity’s AI-powered influencer discovery tool to find and create a list of influencers you’re interested in collaborating with. Then, use the built-in outreach tools to email them individually or in bulk. 

From there, you can manage your relationships and campaigns in Influencity’s IRM (influencer relationship management) tool, pay influencers with the built-in influencer payment tool, analyze and track your campaign performance with built-in analytics, optimize your campaign workflows with built-in automations, and much more.

I also really like the Influencer Seeding feature. It allows you to connect Influencity to your Shopify store so you can generate free gift codes and send products to influencers you want to collaborate with, in the hopes that they’ll review or promote them to their audience. 

Key features

• Influencer discovery. Find influencers based on your campaign needs and analyze them with statistics and insights.
• Influencer database. Curate a database of influencers you’re interested in collaborating with, and manage your influencer relationships.
• Influencer outreach. Send personalized, data-driven outreach emails at scale to connect with influencers.
• Campaign management. Set up and manage your campaigns with total oversight from start to finish.
• Influencer seeding & payments. Send influencers free products with ecommerce integrations, and pay them in any currency.
• Analytics. Measure the results of your influencer campaigns with in-depth performance data.

Pros and cons

Pricing

Plans start from $168/month, save 20% with yearly billing. Get started with a 7-day free trial.

#3 – Social Status

Social Status is the best tool for tracking, analyzing, and reporting on your influencer marketing campaigns.

Social Status is a comprehensive social media analytics solution, but we’re mainly interested in the influencer analytics dashboard. That’s where you’ll find all the insights you need to measure and report on your influencer campaigns.

In the Content Feed tab, you’ll be able to see a list of all the posts and stories influencers have shared about your brand, alongside metrics like their engagement rate, impressions, growth, link clicks, etc.

If you want, you can dig deep into specific influencers to see things like their total shared posts and stories, replies, organic reach, story taps, etc. This can save you a ton of time as it eliminates the need for influencers to manually screenshot metrics and report back to you.

I like how flexible the report builder is too. You can choose exactly what metrics you want to surface and mix and match data in any way you want. For example, you can combine your influencer analytics with profile analytics, ads analytics, and competitor benchmarking data.

Key features

• Influencer analytics dashboard. Keep tabs on all the content influencers have shared about your brand, and analyze performance with reach and engagement metrics.
• Campaign reporting. Build custom reports with your preferred metrics and KPIs to demonstrate your influencer marketing campaign performance.
• Follower demographics. Find out what any influencer’s audience looks like with follower demographic data like gender, age, country, and city.
• Pre-campaign analytics. Audit influencers before your campaign with general engagement and reach metrics for any public profile on Facebook, Instagram, TikTok, X, or YouTube.
• Other social media analytics. In addition to influencer analytics, Social Status also provides Profile analytics, Ads analytics, and Competitor analytics.

Pros and cons

Pricing

Free plan available. Paid plans start from $9/month, get 3 months free when you pay yearly. Get started with a 14-day free trial.

#4 – Brand24

Brand24 is the best tool for identifying influencers through social listening. It monitors the web for mentions of your brand (or any other keyword), so you can figure out which influencers are making the most noise.

All you have to do is let Brand24 which keywords you want to track, and it’ll start searching the length and breadth of the internet for mentions of that keyword (including social media, blogs, news sites, etc.), and pull them into your Mentions Feed in real-time.

In the Influencer tab, you’ll be able to see which social media users are having the biggest impact on conversations. Plus, analyze them with detailed insights and metrics. For example, the Influence Score metric gives you an idea of which authors have the greatest impact based on factors like their reach, activity, and estimated mention impressions.

Once you know which influencers are already talking about you positively and moving the needle on your brand awareness, you can reach out to them to explore further collaboration opportunities.

Key features

• Social listening. Find out who’s talking about your brand and discover new opportunities for influencer collaborations by tracking mentions of your brand name or keywords.
• Influencer Score. Measure how ‘influential’ each influencer is and how impactful their mentions could be for your brand with the influencer score metric.
• Sentiment Analysis. Automatically categorize mentions from influencers as positive, negative, or neutral to get a better understanding of attitudes toward your brand.
• Alerts. Get notified straight away if there is a sudden change in the number of people talking about your brand online, or in your brand sentiment.

Pros and cons

Pricing

Plans start at $99/month, save 2 months+ when you pay yearly. Get started with a 14-day free trial.

Read our Brand24 review.

#5 – Awario

Awario is another tool that you can use to find influencers through social media listening. It’s a lot like Brand24 but much cheaper, so it might be a better option if you’re on a tighter budget.

To get started, sign up and create your first alert, then click Discover Influencers. After that, enter the keywords you want to track (this might be your brand name, or some topics relevant to your industry), and Awario will pull in mentions from influencers that have made posts including those keywords.

In the influencer report, you’ll be able to see a list of the top influencers by audience size, alongside some useful metrics. I particularly like that it shows you the average sentiment (positive, negative, or neutral) of each influencer, so you know whether they’re talking positively or negatively about your brand.

You can also pull up dedicated influencer reports to analyze things like their post sentiment, mention volume, share of voice, etc. Plus, comparison reports that let you compare those metrics for two influencers side by side.

Key features

• Discover Influencers. Search the web for specific keywords or brand mentions to find the top influencers in your niche that you might want to collaborate with.
• Influencer reports. Drill down into the stats and analyze a given influencer’s post sentiment, mention volume, share of voice, and more.
• Campaign analytics. Gathers data for every collaboration you do so you can see growth in brand mentions over time, location coverage, etc.

Pros and cons

Pricing

Plans start from $49/month, save up to 40% when you pay yearly. Get started with a free trial.

Read our Awario review.

#6 – Collabstr

Collabstr is one of the best influencer marketplaces I’ve tried. It’s a great place to find and hire influencers on Instagram, TikTok, and YouTube.

I think Collabstr does a better job of vetting influencers than a lot of other marketplaces. They don’t just let anyone in; they go to some lengths to ensure they have a genuine following and produce high-quality content.

I also like how hands-off they make the whole process. You just search their database of influencers by platform or category and browse through the listings until you see someone you want to work with. Each influencer lists their prices and services on their page, so you know exactly what you’re going to get – no need for complex negotiations. 

Then, pay securely through the platform, and Collabstr will hold your payment until the work’s finished. Once you receive your high-quality influencer-made content, they get paid. Easy!

Key features

• Influencer marketplace. Search Collabstr’s database to find thousands of vetted influencers on TikTok, Instagram, And YouTube.
• Instant Chat. Keep in touch with influencers throughout the process and communicate in the app.
• Secure purchases. Pay per collaboration and Collabstr will hold your money securely until the work is complete.

Pros and cons

Pricing

There are no upfront costs to use Collabstr. Influencers set their own prices and costs can range from $50 to $2000+.

#7 – Snov.io

Snov.io is probably the best outreach tool for connecting with influencers on the market right now. It has all the tools you need to find contacts and send personalized outreach emails at scale.

You can use Snov.io’s email and prospect finder to get contact details for any influencer you’re interested in working with, from any domain, in a couple of clicks.

Then, use their Drip Campaigns feature to automate your influencer outreach process. Send one-off emails or set up email sequences to have Snov.io send automated follow-ups at the perfect moment.

A/B testing allows you to experiment with different subject lines and continually refine your outreach emails, and Snov.io’s extensive email template library can save you hours of work. You can even keep track of the leads you find and reach out to in Snov.io’s built-in CRM (customer relationship management database).

Key features

• Email finder. Find any contact email address for any influencer by searching their domain, company, or name.
• Drip Campaigns. Set up personalized email outreach campaigns to get in touch with influencers at scale.
• CRM. Manage your influencer relationships and keep track of prospects in the built-in CRM.

Pros and cons

Pricing

Free plan available. Paid plans start from $39/month, and save 25% when you pay yearly.

#8 – BuzzStream

BuzzStream is another excellent influencer marketing tool for outreach. Use it to prospect for influencers and build contact lists, send outreach emails, and measure/analyze the effectiveness of your outreach campaigns.

Unlike a lot of other influencer marketing tools, Buzzstream doesn’t focus on social media. In fact, it’s one of the best blogger outreach tools on the market.

Not only can it help you to put together a list of authoritative bloggers in your niche fast, but you can also use it to pitch guest post ideas and build and monitor backlinks.

Key features

• Influencer research. Discover influencers and build prospect lists for your outreach campaigns.
• Influencer reports. Get a full report on each influencer’s website and social media presence, with metrics like activity level and engagement level.
• Outreach emails. Send personalized outreach emails to influencers you want to work with at scale.

Pros and cons

Pricing

Plans start from $24/month. Get started with a free trial.

#9 – Hunter

Hunter is a simple but powerful email address finder and outreach tool that comes in super useful for influencer prospecting. 

Let’s say you’ve found a blogger you want to collaborate with for an influencer marketing campaign, but there’s no contact page on their blog, so you don’t know how to reach them.

In that case, just enter the domain on Hunter, and it’ll give you a list of the email addresses of all the best people to contact at that site, along with their name and confidence score (the likelihood that the email address is correct).

Now you have the right contact address, you can use Hunter’s built-in cold email tool, called Hunter Campaigns, to reach out.

It comes with some really useful features, like templates, automated email follow-ups, custom attributes (for personalizing your emails), email tracking, and more. I particularly like the pre-built email templates as I’ve found they get much better response rates than emails I write from scratch.

Key features

• Influencer contact discovery. Find the contact details for any influencer with Hunter’s Domain Search and Email Finder.
• Influencer contact verification. Verify any email address in your influencer outreach list before you start sending emails.
• Influencer Campaigns. Send out cold emails to influencers you want to work with at scale and personalize them for each contact.
• Automations. Automate your influencer outreach campaigns with customizable workflows and follow-up emails.

Pros and cons

Pricing

Free plan available. Paid plans start from $34/month, and save 30% when you pay yearly.

#10 – Trend.io

Trend.io is another influencer marketing platform, and the place to go if you’re looking to find influencers to create UGC content (think product photos and testimonial videos) for your brand.

I like the way Trend is set up as a ‘self-serve’ platform—it takes all the hassle out of setting up influencer marketing campaigns.

You don’t need to worry about negotiations, contracts, relationship management, or any of that sort of stuff.

All you have to do is sign up and create a project letting influencers know what kind of UGC (user-generated content) you want them to create. For example, that might be a product testimonial or unboxing video.

Then, influencers will start bidding on your projects. You don’t have to reach out to them, they come to you. You can sort through applicants until you find one that’s a good fit for your brand, then ship them your products and collaborate through the in-platform messaging system to plan things like content delivery dates.

Once they’ve created your content, it’s yours to do whatever you want with. You get 100% licensing rights so you can share it on your website, to your socials, or anywhere else.

And the best part? You don’t have to pay anything to get started. You can set up a project for free and only pay a set amount of credits for any creator you higher (costs depend on the creator’s ‘level’).

Just keep in mind that Trend creators don’t necessarily have to be influencers with a following. And you’re paying for content creation rather than promotion. So if you were hoping to partner with an influencer with a large organic reach for sponsored posts, Trend probably isn’t for you.

Key features

• Curated influencer network. Trend maintains a database of 5k+ vetted creators of every age, gender, race, and vibe.
• UGC creation. You can hire any Trend influencer to create content that you can use in your marketing campaigns.
• Licensing rights. Once the project is completed, you get complete licensing rights and can use the content in any way you want.
• Customizable projects. Set your own project requirements and choose your deliverables, platform, niche, influencer gender, budget, etc.

Pros and cons

Pricing

It’s free to create a brief but you’ll pay a set amount of credits per influencer. You can get a 100-credit package for $500.

#11 – SocialBlade

SocialBlade offers a decent free tool for influencer identification and analytics. You can search their database for any public social media profile and access detailed statistics and insights about them.

The way I like to use SocialBlade is to analyze influencers I’m already thinking about working with. All you have to do is load up the site and then enter their profile name into the search bar to find their socials.

From there, click any profile in the results to see detailed statistics with metrics like their followers (and their follower growth over time), engagements, video views, post impressions—all the stuff you need to vet them and figure out whether or not they’re someone you want to work with.

Just keep in mind that while the free version is good for basic influencer analysis, the better data is only available on the premium plan. And free users also have to deal with annoying ads.

Key features

• Influencer search. Search Social Blade’s public creator database to find influencers on select social media platforms.
• Influencer analytics. View detailed social media analytics for any influencer’s profile including metrics like subscribers/followers, views/impressions, engagements, and more.
• Influencer grading. View the Social Blade Rank of any influencer (A+ to F), which measures a given creator’s influence based on a variety of metrics.
• Top Lists. See who the top-performing influencers are in any category/niche/channel.

Pros and cons

Pricing

Free plan available. Paid plans start from $3.99/month, get 2 months off when you pay yearly.

Final thoughts

Those are our top 11 favorite influencer marketing tools for 2024. 

Each of the tools we’ve looked at can help with your influencer marketing efforts in different ways. So, you might want to include several of them in your tech stack.

For example, one tool for influencer prospecting and outreach, another for campaign management, and another for analyzing and reporting on your influencer marketing strategies.

Need more help with your influencer marketing campaigns? See our breakdown of the 16 types of influencers you need to know. 

You might also want to read our beginner’s guide to building a social media strategy. 

And don’t forget to check out these influencer marketing statistics.  

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