100+ Best Real Estate Hashtags for Social Media (+ Examples)
Real estate professionals benefit from using hashtags on social media—building an audience and generating leads. Hashtags should include real estate taglines, niche markets, locations, properties, and property features to connect with your target audience. This article provides tips, examples, and a list of over 100 of the best real estate hashtags. A downloadable is also available below to enhance your marketing strategy and brand building.
How Real Estate Hashtags Work
Before diving into finding the best realtor hashtags for your social media posts, it’s important to understand how they work. Hashtags are words or phrases preceded by the pound sign (#) and are crucial for social media marketing. They help categorize your content and increase its visibility. Adding hashtags to your content can increase its chances of going viral by 34% and attract targeted traffic to your page.
However, hashtags aren’t a magic button or guarantee for success. You must understand each platform’s best practices to get the maximum benefit from using hashtags. As a general rule, here are some suggestions to develop your real estate hashtag strategy on each platform:
- Instagram: You can include up to 30 hashtags per post, but using between three and 11 is often best for your Instagram real estate marketing results.
- Twitter: Tweets with more than one to two hashtags see a decline in reach and retweets, so keep things short and sweet.
- TikTok: TikTok captions are no longer limited to 100 characters, but the optimal number of hashtags is only three to five. Be sure to balance popular or general hashtags with niche terms to find the right audience and generate leads on TikTok.
- Facebook: Although this company doesn’t openly discuss its use of hashtags, real estate Facebook posts with hashtags are more searchable. According to Hootsuite, using two to three hashtags on Facebook is ideal.
- YouTube: YouTube hashtags are generally more limited than Instagram, Twitter, or TikTok, but they still play an important role. Make sure to choose relevant hashtags to display near your video’s title or in the description for the highest chances of generating real estate leads via YouTube.
- LinkedIn: This platform heavily relies on hashtags for LinkedIn lead generation, and users commonly follow hashtags to see relevant content. There is no limit to the number of hashtags you can include, but LinkedIn recommends using no more than three.
Niche Market Hashtags for Real Estate
A real estate niche can help you target a specific subset of your local market, but it also decreases the size of your market. Consider using hyper-specific hashtags with terms like the name of your town, city, or county to create a niche hashtag for your target market. For example, #miamicommercialrealestate or #commercialrealestatewomen.
Here are some of the best niche marketing real estate hashtags to increase your following:
#expiredlistings
#shortsalespecialist
#foreclosurespecialist
#luxuryrealestate
#firsttimebuyers
#expiredlistingspecialist
#foreclosure
#commercialrealestate
#luxuryrealtor
#listingspecialist
#expiredlistingexpert
#foreclosurehomes
#commercialrealestateinvestment
#luxuryrealestatespecialist
#buyerspecialist
#shortsale
#foreclosureinvesting
#commercialrealestatewomen
#relocationspecialist
#sellersagent
Here are some niche hashtag formulas based on your farm area:
Niche Market Hashtag Examples
For example, this real estate agent uses descriptive real estate words, local terms, and luxury real estate trending hashtags on Instagram to reach her target audience. She also adds property-specific hashtags for this equestrian property. Hashtag formats like #hamptonsrealestate, #equestrianhomes, and #pebblebeachrealestate make it easy for local buyers to find this post.
@danatrotterhamptons listing (Source: Instagram)
The example below uses hashtags like #LakeOswego, #movetoLakeOswego, and #LakeOswegohomes to attract real estate buyers in that area. When you’re looking for the best hashtags for real estate, think specifically about the audience you want each individual post to reach.
@matthewtercek Instagram listing (Source: Instagram)
Another great strategy for niche markets is to use branded hashtags for realtors. For example, this team uses the hashtag #theporchlightteam on every post and general and local hashtags like #utahrealestate.
The Porch Light Team Facebook post (Source: Facebook)
Real Estate Sales & Marketing Hashtags
While all your online content serves a marketing purpose, certain posts are strategically crafted to drive sales or showcase your real estate success. These could be posts announcing a new listing, promoting an event, or celebrating a successful deal. To maximize the reach of such content, it’s crucial to use homebuying hashtags that resonate with potential buyers.
Here are some of the top real estate hashtags for sales-focused posts:
#justlisted
#openhouse
#Milliondollarlisting
#fixandflip
#luxurylisting
#realestateinvesting
#realestatemarket
#justsold
#locationlocationlocation
#sellahouse
#homeforsale
#newlisting
#realestatetip
#realestatetiktok
#dreamhome
#featuredlisting
#cashcow
#househunting
#[city]realestate
#luxuryhomesforsale
#howsthemarket
#soldin[town/state]
#selling
#forsale
#homeowner
#openhouse
#sellyourhome
#realestateinstagram
Real Estate Sales & Marketing Hashtag Examples
On TikTok, Texas real estate agent Prince Whiting consistently uses hashtags like #dallasrealestate, #luxuryhomesforsale, and #hometour to drive real estate traffic to his posts. Although these keywords aren’t extremely specific, his posts continually appear in each hashtag category because of this consistency.
@princewhiting real estate TikTok hashtags (Source: TikTok)
Another Texas realtor uses a strategic combination of local, general, and branded hashtags to increase views on this real estate listing Instagram reel. Instagram trending real estate hashtags like #newhome and #dreamhome are general and have a high volume of posts, while smaller hashtags like #McKinneyTX and #stacycatesellshomes will attract targeted traffic.
@Stacycatesellshomes Instagram real estate listing (Source: Instagram)
Sales and marketing hashtags aren’t limited to promoting listings. Kseniya Korneva uses #openhouse and #realestategoals to highlight her team instead of a property. By using hashtags slightly differently than your competition, you’ll be able to stand out and ultimately generate real estate leads more effectively.
@kseniya.tamparealtor real estate team post (Source: Instagram)
Property Feature-specific Hashtags
Buyers often have specific tastes, and one home feature can make or break a buyer’s decision to make an offer. Therefore, use this within your hashtag strategy. For example, downtown homebuyers are likely to follow the hashtag #downtownhome, and homes in the country might be following #frontporch. The more information you can add to your captions and hashtags, the more you’ll increase your chances of finding the perfect buyer for a property.
In addition, using specific features in your hashtag will help your post appear in searches. Use social media tools to research keywords and topics your local audience is already searching for, then attach them to your posts.
Here are some of the top property feature-focused real estate hashtags:
#curbappeal
#oldhousecharm
#highceilings
#countrylife
#skihouse
#farmhouse
#oceanview
#closetothebeach
#newhome
#condo
#newconstruction
#tudor
#downtownhome
#houseportrait
#midcenturymodern
#bungalow
#singlefamilyhome
#ranchhouse
#frontporch
#starterhome
#capecod
#openconcept
#splitlevel
#vacation home
Property Feature-focused Hashtag Examples
This real estate agent fits a variety of hashtags into her TikTok caption, with #realestate and #torontocondo hidden in the middle. This post is a great example of how straightforward content can increase engagement with potential clients and build your audience. With just an 11-second video of a small condo, this Toronto real estate agent has her audience sharing their opinions, asking questions, and starting conversations.
@meganleblanc_realtor TikTok post
(Source: TikTok)
This Canada-based realtor team shares their listings on Instagram using interior design-style photography and many different home features in their hashtags. In just one photo, they use #entrywaydecor, #frontdoor, #highceilings, and #grandentrance to highlight this property’s standout features. They also include a variety of location-specific hashtags like #comoxvalleyhomes and #vancouverislandhomesforsale.
@thewrightgroup.ca using top real estate hashtags on Instagram (Source: Instagram)
As you work with various buyers and sellers in your area, you will see some patterns in the types of homes or features that are particularly desirable. Eric Glassoff, a Boston-area realtor, saw this pattern and used it strategically to create content that applies to his audience. This post shows a recently sold property with the hashtags #openconcept, #openconceptkitchen, #openconceptliving, #familyhomes, and #luxurycondos.
Eric Glassoff real estate listing post (Source: Facebook)
Agent-specific Hashtags
Real estate agent hashtags focus on you, the agent, instead of a property or listing. These hashtags can be added to any post so potential clients can find you when they search social media platforms for real estate help. These hashtags highlight your expertise, value, and services as a real estate agent to reach your target audience.
Here are the best agent-specific realtor hashtags:
#realestate
#realestateexperts
#listingagent
#luxuryrealestateagent
#realestatelife
#realestatelifestyle
#outstandingagents
#broker
#realestate
#realestateagent
#realestateagentsofinstagram
#realestategoals
#realtorlifestyle
#realestatestyle
#realtorlife
#NAR
#referrals
#realtorspotlight
#realestateprofessional
#realestateexpert
#womeninrealestate
#realtor
#[location]agent
#buyersagent
#featuredagent
#realestateteam
#agentspotlight
#agentbio
Agent-specific Hashtag Examples
One of the simplest ways to use real estate agent hashtags is to promote an individual agent. This example is from a real estate brokerage, highlighting a realtor with a description and hashtags like #realestateagent, #agentspotlight, and #realestateagentsofinstagram.
@mavrealty agent spotlight (Source: Instagram)
No listings? No problem! This Oklahoma City real estate agent shows how easy it is to promote yourself and build an audience without constantly sharing new listings or closings. She shares a picture of herself with an eye-catching listing and uses localized hashtags like #okcrealestateagent, #yukonrealtor, #okccommunity, and #edmondrealtor.
@debbiewillisrealtor Instagram post (Source: Instagram)
In this TikTok video, the real estate team perfectly relates to clients while discussing their personal perspectives on the real estate market. They include multiple types of agent hashtags, including #realtorlife, #indianarealtor, and #realtoroftiktok, to ensure the video is seen by the right audience.
@indianahomegirls (Source: TikTok)
General Real Estate Hashtag Tips & Best Practices
Mastering the use of popular real estate hashtags requires following these general tips:
- Localize your hashtags: Incorporate location-specific realtor hashtags, like #LARealEstate or #LuxuryHomesLA, to attract a local audience.
- Be mindful of hashtag etiquette: Each platform has its own hashtag rules and best practices. Understanding and following these can help you maximize the potential of your hashtag strategy.
- Engage with trending challenges: To help increase visibility quickly, consider participating in popular real estate challenges or campaigns, such as dance challenges or virtual tour campaigns.
- Create campaign-specific hashtags: Develop unique hashtags for specific campaigns or promotions. This will help you track the success of your marketing initiatives and encourage user participation.
- Avoid overusing hashtags: Excessive hashtag use can dilute your message and make your content look spammy. Aim for a balance, focusing on quality rather than quantity.
- Use hashtags in Stories: Use hashtags in your social media stories to reach a broader audience beyond your current followers.
- Encourage user-generated content: Encouraging your audience to participate in the conversation or share their own user-generated content using your branded hashtag can help foster community engagement.
Learning how to use hashtags for each platform can be incredibly complex. Using the right tools to streamline the process and maximize the results is important. Consider your immediate and long-term marketing needs, and find a social media tool that best fits your overall content strategy and goals.
A few of the best tools for hashtags and social media marketing include the following:
Bottom Line
Building a large online following to grow your business can be overwhelming for most real estate agents. However, it often comes down to creatively using simple concepts, like branded hashtags, short video clips, or real estate memes. Use these tips and hashtags to align your social media strategy with your ideal audience.
