10 Ways to Generate Leads on TikTok for Real Estate Agents

TikTok is one of the fastest-growing social media apps, presenting realtors with an exciting opportunity to build an audience. By targeting a real estate niche, engaging with your audience, and leveraging trends, marketing on TikTok can help you reach and engage with a larger audience and generate more leads. Keep reading to learn the 10 best ways to use TikTok for real estate agents.

1. Target a Real Estate Niche

The best way to generate real estate leads on TikTok is by establishing a niche or specialty. This is especially simple on TikTok since there are constantly new trends that are easily adaptable to any industry or topic. You should still get specific when targeting content, like speaking directly to first-time buyers or for sale by owner (FSBO) properties. Envision the ideal client within your niche, write down their common questions and concerns, and then make content that addresses those topics.

For example, Kevin Blair makes real estate TikToks focused on helping people buy a home even if they think they aren’t able to do so. He even changed his username to “HomeBuying Tips by Kevin Blair,” which defines his niche and expertise.

Kevin shares videos that describe specific tips for buying a home and successes he’s gotten for clients. He also responds to almost every comment and asks questions, which encourages his followers to continue a conversation with him.

2. Actively Engage With Your Audience

Foundational to any TikTok marketing strategy for real estate is to remember that TikTok heavily prioritizes engagement. In fact, TikTok has an average engagement rate of 4.07% by views, which is the highest engagement rate of any social media platform. Improve your results and increase engagement by responding to comments and gathering more real estate TikTok ideas based on what your audience asks you.

One of the reasons TikTok has such a high engagement rate is that it provides a few unique features to help you interact with your audience, like video responses to comments, duets, and stitches. Commercial real estate TikToker @avivarealestate consistently uses all of these features to connect with her audience, address related topics, and provide her unique perspective on viral real estate videos.

3. Be Creative With TikTok Real Estate Videos

One of the many reasons TikTok’s content is attractive to users is that its algorithm uniquely gives all users an equal opportunity to go viral. It also provides an extensive number of editing tools and features, including sounds, voice effects, on-screen text, and interactive filters. Even if you’re camera-shy, you can find creative ways to make engaging videos.

Virtual Tours

One example is using video clips of your listings, which can become educational content by adding text to the screen and using a text-to-speech voice. In the example from @realtor.erikamontes, she shares five tips to help homebuyers prepare to buy a home without showing their face, talking to the camera, or even doing voice-over.

Photos

Another way to create engaging real estate content on TikTok is to use your professional pictures from your listings to create a slideshow. Upload a few different photos that highlight the best features of the property. Set the duration of each picture to one to three seconds each. Then, add relevant text, effects, and filters for a consistent look. Adding trending music gets scrollers to stop and watch your video, which boosts engagement like this example from @sarabelltherealtor.

@sarahbelltherealtor Beautiful 3/2/2, brick home in Gilmer, TX. #homeForSale #movetoTexas #Gilmer #SarahBelltheRealtor #heartstopper #slideshow #customHome #danielsgroup ♬ Hold Me Closer – Elton John & Britney Spears

Real estate listing slideshow on TikTok (Source: @sarabelltherealtor)

Portraits

In this example, @soldbysophiev records a simple portrait video of herself and adds text to the screen to share educational information. This strategy is also successful because users will most likely have to watch the video multiple times to remember the information, boosting the video in the TikTok algorithm.

@soldbysophiev Here is an example on how much a down payment would look like on a $500k house #firsttimehomebuyer #homebuying101 #homebuyingprocess #homebuyertips #homebuyingtips ♬ COLLIDE X HOLD YUH BY ALTÉGO – ALTÉGO

Educational real estate TikTok video with text (Source: @soldbysophiev)

Social media hashtags tell the TikTok algorithm what your content is about, so your video can be shown to people interested in relevant topics. To find popular and relevant TikTok hashtags, go to the “Discover” page within the app and search for real estate-related topics. Popular TikTok real estate hashtags include #realtor, #realestateagent, and #home. Look at the people who are successful in real estate, and take note of the hashtags they use.

Top 10 Real Estate Hashtags on TikTok

Use hashtags with varying levels of popularity. You have a better chance of being found through real estate hashtags with under 100,000 views, whereas hashtags with billions of views might bury your video too quickly. Also, consider creating a unique hashtag to use on every video that will lead viewers to your page every time.

5. Capitalize on TikTok Trends & Sounds

TikTok is a unique social media channel because it has created a culture with humor, style, and trends. There are constantly new TikTok trends, meaning many people use the same audio, dance, or filters to jump on the trend bandwagon. Since these trends are viral and familiar, they are a great way to grow your audience and tweak the trends to fit your real estate brand and niche.

Take a few minutes to scroll down the “For You” page on TikTok, and you’ll start noticing trends, like songs used on various videos, filters, or CapCut videos. There are endless realtor TikTok ideas using trends, and @texastattooedrealtor shows many excellent examples. She uses popular trends and viral sounds, talks to her target audience, and answers their questions or problems.

@texastattooedrealtor We have a plan that we introduce clients to that covers up to 5% of the purchase price of the house & more ✨ Our last #firsttimehomebuyer got $2,000 back at closing ! #buyingahouse #buyingahome #househunting #corsicana #corsicanatx #corsicanatexas #homebuyingtips ♬ Mario Trend – Sully

Real estate TikTok trend (Source: @texastattooedrealtor)

Trending Video Tips

• Get more views by keeping videos under 30 seconds long. TikTok videos can be up to 10 minutes long, but TikTok videos that are 15 seconds or less have a 90% watch time.
• Build your online presence by using TikTok trends to gain viewers. Fun trends help you gain traction and increase your chances of going viral.
• Trending sounds catch users’ attention and increase views. The sounds don’t have to be related to real estate to be effective.
• Download CapCut, a video editor tool, to create and customize video memes for any topic. CapCut has thousands of templates.

Real estate listings with videos receive 403% more inquiries than listings without videos. Since the data about listing videos speaks for itself, it only makes sense that you should use those videos to reach more users on TikTok. Some listing videos can be long. On TikTok, you can splice them to create multiple videos to share. Cut your walk-through videos into several shorter videos, or use simple video transitions with audio to make your listing videos even more engaging.

For example, splitting up your videos by room to showcase the features encourages viewers to scroll through each of your videos to get a complete snapshot of the home. Check out this listing video from @heider_realestate on TikTok. She does a video tour of her listings and then speeds up the video to make each tour fit into a 30-second to 1-minute video. She also includes music in the background to match the home’s ambiance and to leverage trending audio.

7. Adapt Your Real Estate Video Content for TikTok

Starting a new social media platform doesn’t necessarily mean you have to make content from scratch. If you’ve created any video content in the past, like for YouTube or Instagram stories, you can easily edit your existing videos to fit on TikTok. Even if you don’t have video content, you can develop many real estate TikTok ideas with a little strategy by going through your existing marketing content and starting to think about consolidating those posts into short videos.

TikTok and YouTube real estate creator @stefaniekebede has many great examples of repurposing content between both platforms. She simply cuts short clips of YouTube videos on TikTok and directs viewers to watch the whole video in the caption. She also uniquely records her cold calls to property owners and shares them on TikTok, which means she’s essentially completing two tasks for her business at once.

8. Direct Viewers to Your Website & Landing Page

TikTok allows you to put one link on your profile, and it’s front and center for anyone who clicks on your name and views your profile. When using TikTok for real estate agents, an ideal way to use this spot is to link to your website or a landing page. Creating a landing page specifically for TikTok users can also give you more precise insights into how many people interact with your content.

Use Placester to create a custom landing page optimized to convert leads from TikTok. Placester is a lead generation company that provides a variety of options to easily create a professional website with unlimited landing pages. Take advantage of its real estate templates or hire a Placester expert to build, customize, and manage your website. Plus, you can try Placester free for 30 days.

Visit Placester

9. Share Your Content on Other Platforms

The short, attention-grabbing nature of TikTok content has reached over 1.6 billion users and contributed to the app’s extremely fast growth. However, TikTok for realtors should be just one part of a successful real estate social media marketing strategy.

Every time you invest your time and effort into marketing your real estate business, make sure you get as much mileage as possible out of the materials you create. Share your TikTok real estate videos on other platforms, like Instagram Reels and Stories, Snapchat, Twitter, Facebook posts, and even Facebook real estate ads.

Building a presence on TikTok can be incredibly effective and fun, but it also requires you to create a successful strategy and dedicate time to planning, filming, editing, and publishing content. To help you leverage this social media platform most efficiently and repurpose your content for multiple channels, consider investing in a social media marketing tool.

The right tool for your business can take hours of content creation off your plate and increase your content’s reach. A few of the best real estate social media marketing companies include:

Before TikTok real estate leads start pouring in, make sure you’re set up for success by using tools that will prevent potential clients from falling through the cracks. Look for a social media marketing platform with a built-in CRM like Constant Contact, or find a real estate CRM for lead generation that will integrate with TikTok.

TikTok Real Estate Marketing Statistics

Still not convinced that TikTok for real estate agents can be an asset? Take a look at some additional statistics below to see the positive power of TikTok and the TikTok audience:

• TikTok was the second most downloaded app in 2023, with almost 654 million downloads and a massive following of 1.677 billion global users.
• TikTok users in the US spend an average of 53.8 minutes per day on the app.
• 63% of TikTok users, the largest group, are between the ages of 10 and 29.
• The United States has the largest TikTok audience as of January 2024, with over 148.92 million engaged users.
• In 2024, TikTok generated $16 in revenue within the United States.
• TikTok ads for lead generation reach 1.081 billion users over the age of 18.
• TikTok ads reach 25% of female Gen Z users and 17.9% of male Gen Z users.

Frequently Asked Questions (FAQs)

Yes, TikTok is a great way to engage with potential clients and showcase properties through short videos. Realtors can create virtual tour videos, share market insights, and offer quick tips for buyers and sellers. The platform’s unique algorithm helps you reach a broader audience more organically than other platforms, making it one of the most effective real estate marketing tools out there.

Going viral means that a video you post quickly gains a massive amount of views, likes, shares, and comments from an audience outside of your normal following. This explosive popularity can significantly increase the creator’s visibility, attract new followers, and sometimes lead to widespread media attention, which creates opportunities for your brand to grow.

Bottom Line

TikTok is a unique social media platform that many real estate agents haven’t taken advantage of yet. This means TikTok still has a massive opportunity for real estate agents to build a following. By optimizing your TikTok with trending videos and audio and addressing your audience’s problems, you’ll be able to attract a targeted audience and grow your real estate business.